Posts Tagged ‘Planet Color’

Brian Olatunji to Concentrate on Professional Career


February 22nd, 2007 in News by

Detroit, MI – Aspiring 24 year old NHRA Fuel Funny Car driver Brian Olatunji has decided to run a limited schedule for the 2007 drag racing season in favor of utilizing his and Leadfoot Motorsports’ resources to acquire the funding to compete at the sport’s highest level. After a successful 2006 campaign, which saw the team dawn the colors of Von Dutch as a primary sponsor, Brian and his marketing company—Leadfoot Marketing (a division of Leadfoot Motorsports)—are making a consorted effort to put the right corporate partner at the forefront of NHRA PowerAde drag racing.

Last season Brian spent much of his time at the wheel of the team’s Chevrolet Monte Carlo Super Gas entry. The same can be expected this season, however only on a limited schedule. “Last season was fantastic representing; Von Dutch, Sherwin Williams / Planet Color, Lucas Oil, Jegs, Toyo Tires, Splitfire Spark Plugs, Drive Train Specialists, Print Max, Bell Racing Company, North Channel Graphics and Olaraceway.com. The fan reception was great and acquiring seat time is paramount regardless of the category. All in all it was a definite success!” Olatunji commented.

Brian went on to add that, “last season we went to 17 events, however this season we intend on competing in much fewer. Our schedule has not been finalized, however I expect somewhere around half as many as last season.”

In spite of a consolidated schedule, the licensed Top Alcohol Funny Car driver and 2005 Mechanical Engineering graduate of Kettering University is focused on finding a corporate partner in hopes of cultivating a career in the drag racing limelight. “The key is representing a company who is just as emphatic about representing you as you are about them. Meeting the objectives of the company is always at the forefront of your marketing initiatives; however a career partner that will not compromise winning on and off the race track is essential,” Olatunji revealed.

With Leadfoot Marketing’s proven track record of finding corporate partners to establish Brian O’s imminent professional career, they are confident that an ideal partnership will be forged.

For more details, please visit Olatunji’s website at www.olaraceway.com.

Download a PDF of this news article here.

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Brian Olatunji Set to Colorize the Planet with Von Dutch


May 5th, 2006 in News by

‘Brian Olatunji and Leadfoot Motorsports set to Colorize the Planet with the Von Dutch Racing Team at Milan Dragway’

Milan, MI. – Spring training is already over which means it’s time for the real battle to begin. Let’s get ready to rumble…. The Friday night fights at Milan Dragway! Despite limited competition during the 2005 season Brian Olatunji is eager to get back behind the wheel of the Leadfoot Motorsports Chevrolet Monte Carlo sponsored by Von Dutch to do battle. Anxiously anticipating the arrival of the new season the Leadfoot Motorsports team has been hard at work preparing a completely new combination as well as the announcement of a barrage of marketing partners who have joined the Leadfoot Motorsports family.

“The Skinny Kid Race cars heads-up race at Milan Dragway is the ideal venue to debut for our 2006 racing campaign. This is my home track and I look forward to the thousands of fans that I know will turn out to see the fastest door-slammers in the Midwest compete. This venue gives all of my family and friends the opportunity to come out and enjoy what is sure to be a great time,” said Olatunji.

Olatunji and Leadfoot Motorsports are ecstatic about the upcoming season and rightfully so with the addition of Von Dutch Originals as the teams primary sponsor. “Von Dutch is the most awesome company in the world to be associated with. I have to give Kai at Von Dutch credit because he has believed in me and my program from day one. Besides that the apparel represents the true racer and is the hottest on the market!”

Leadfoot Motorsports also has the expertise of Sherwin Williams Automotive Finishes and their new “Planet Color” product line on board. “Planet Color has given me my very own color in Purple Olatunji, what more can I say!” Team Leadfoot Motorsports would also like to thank the tremendous support received from Jeg’s, Lucas Oil Products, Toyo Tires, Drive Train Specialists, Split Fire Spark Plugs, Bell Racing and North Channel Graphics. These companies offer the finest in products and services and provide Leadfoot Motorsports with the ingredients for the winning combination.

For more information on Brian Olatunji, Leadfoot Motorsports or any of the marketing partners associated with Leadfoot Motorsports please visit www.olaraceway.com.

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Brian O’s Blog


April 26th, 2006 in Blog by

I’m not sure if I should congratulate myself or Kenny at Pro-line trailers for FINALLY closing the deal with the trailer. We should expect to receive a black 28′ Vintage Outlaw trailer complete with chrome corners and chrome wheels the week of May 15 th. Considering this task is done the Leadfoot design team has to get back into the lab to concoct another visual desert to make the trailer truly representative of Leadfoot Motorsports, Von Dutch and Planet Color.

Speaking of eye candy we have just sent the informal renderings of our new paint scheme to the scientists at Planet Color and North Channel Graphics. Once it is completed it will be like rainfall to a drought… B.E.A.U.T.I.F.U.L… Stay tuned. We don’t want to give it away by releasing the rendering early, therefore you’ll have to wait till it’s applied. Meanwhile, today was very productive and we have a phenomenal photographer in Davide who will be working with us for the Von Dutch Leadfoot Motorsports model search at Milan Dragway on May 5 th. Davide’s creativity can be viewed at www.davidephotography.com. His creativity is sure to provide a great canvas of photographs for your viewing pleasure. With the race car rendering just about wrapped up as well as the confirmation of our new trailer’s build the list of things to do before the season kicks into high gear is moving along. Check back soon as I’ll have more info to update you with. As always, Thanks!

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Brian O’s Blog


April 24th, 2006 in Blog by

Hello everyone and welcome to my site. As you can see from our schedule our first race, scheduled May 5th, is fast approaching. Each day that passes is more like a week considering I am awaiting the arrival of the engine from the engine builder as well as our new trailer ordered three weeks ago. I’m also working on getting some new crew shirts to represent all of our marketing partners properly.

The car has gone through a complete transformation over the last two months. We have a complete new combination (i.e. engine, transmission, converter, rear-end gear, tire size and power adder). We are eagerly approaching the season optimistically with hope that the new combination will produce some awesome performance on the track. In addition to all of these changes with the combination, I am the only drag racer in the country sponsored by Sherwin Williams Automotive Finishes and their new “Planet Color” product line. The fine folks at Sherwin Williams have me beaming with the creation of my very own color – “Purple Olatunji.” If that’s not support then I don’t know what is. The Leadfoot Marketing team led by Vice President Ian Moore and I are currently working on a rendering for a new slammin’ paint scheme for the purple rocket. Hopefully we’ll have something to show you in the not to distant future. Check back soon as I’ll let you know how our progress is coming along. Thanks!!!

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