Posts Tagged ‘Norwalk Raceway Park’

New Website & Other Updates


August 1st, 2011 in Updates by

Welcome to the new official website for Brian Olatunji! We’ve added extra browser support for mobile devices, so those of you without Flash will no longer have a problem seeing our site while you’re on the go. We’ve also added an improved blog with an RSS 2.0 Feed so you can get updates immediately if you subscribe. While 99% of the site is up and running, there are few pages that are still being tweaked on, so give us a little time. Those coming soon messages will be gone shortly.

Also be on the lookout for a brand new Brian O Racing press packet which will feature tons of new information and graphics. We’re a couple new pages away from that being up and ready. Brian O and the team will be headed to Milan Dragway this Thursday in preparation for our first race of the year which will be at the largest single day drag race in the world, the Night Under Fire in Norwalk, OH. Keep checking back and we’ll keep you up to date! Better yet, come say hello at one of our events!

Be sure to like Brian O Racing on our new Facebook page! You can follow Brian O on Twitter @BrianORacing.

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Pepsi Refreshes with Brian O Racing


April 25th, 2011 in News by

For the third consecutive year, Pepsi will continue its partnership with race car driver Brian Olatunji as he embarks on his 2011 pursuit of championship glory. Pepsi enjoys longstanding involvement in motorsports with notable current NASCAR drivers and NHRA greats. It is safe to say Pepsi has an undeniable past in motorsports and perhaps a long future. “Now Pepsi only has 27 years to go to match Kenny Bernstein’s record for longest continuous drag racing partnership ,” joked a motivated Brian O. “Brian O and the Leadfoot Motorsports organization present a great value proposition and we are pleased to have them in our portfolio,” said William Langford, Vice President of Field Marketing for Pepsi.

Brian O will kick off his race season at the largest single day drag race in the world, the 34th Annual Night Under Fire at Summit Motorsports Park in Norwalk, OH. There he plans to keep the 40,000 fans on hand entertained by blasting down the strip in his black, white and blue Pepsi themed hot rod. The Detroit native will wrap up his racing season at home during the NMCA Muscle Car Nationals in Milan, MI.

During races, fans will have the opportunity to interact with the team and participate in Pepsi promotions. Race goers will also have the chance to win the Pepsi SwagPak™ presented by Leadfoot Media. Brian O explains, “We try to give our fans and our partners more value than traditional partnerships!” This prize pack is given away at Brian O’s pit area during events. It consists of Pepsi and Brian O merchandise. The SwagPak™ has had overwhelming reception among race fans and been a staple since the beginning of Brian O’s partnership with Pepsi. At upcoming events the fans chances of winning will increase as more swag than ever will be given away. “The fans are the show! After all it won’t be much fun without thousands cheering you on! I look forward to speaking with each and every one of them,” said Brian O.

Pepsi is also a proud supporter of Brian Olatunji’s philanthropic efforts and his personal charity, the Leadfoot Foundation, Inc. For the past five years the 501(c)(3) Non-Profit Organization has held an annual event to equip under privileged youth in Detroit with back to school essentials. Pepsi is extending its presenting sponsorship during this year’s 6th Annual Leadfoot Foundation Driving Excellence Charity Event. The event will be held at the lighthouse on Belle Isle Park, Detroit, MI on Saturday, September 17, 2011. In addition to this event, Brian O keeps himself busy off the track by speaking to youth throughout the Midwest during the 2011 season about education and pursuing their dreams.

Brian O reflects, “Pepsi is a major contributor to the growth of our program. We’re pleased to continue our partnership and our goal is to deliver on and off the race track! We hope to keep them for many years to come.”

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Double The Fun Weekend


August 5th, 2009 in Race Report by

From Michigan to Ohio & 50,000 fans in between!

On Friday night Brian O and the Pepsi Racing team charged into the 13th qualifying position at Milan Dragway and moved into 12th place in Aeroquip All Motor division heads-up points standings, four positions higher than the team started out at three races ago. In the first round Olatunji was first off the starting line by a large six tenths of a second .062 to .128, but was chased down by the eventual race winner. The purple rocket is continuing to make improvements race after race, Harold Martin and his team of engineers are now aligned with our program to ensure constant improvement and ultimately on track success.

Before eliminations began at Milan Dragway, and for the third race in a row, Brian O spoke over the PA to the thousands of fans in attendance. He discussed the double header weekend the team was entering and got in Marketing Partner mentions of Pepsi, Toyo Tires, Lucas Oil, North Channel Graphics, Bell Helmets, Jeg’s and DTS.

Immediately the crew got to work packing up the massive pit area arrangement in preparation to make the over 150 mile trip down to Norwalk, Ohio for the largest single day drag racing event in the world. The Night Under Fire actually starts in the day time with qualifying at 9 am so the crew knew they needed to act quickly. Unfortunately they discovered a broken throttle cable and made a 4 am pit stop to the team’s race shop in Detroit to repair the broken part. Thrashing quickly the crew returned to the road at 5 am in route to Norwalk Raceway Park. This trip to Detroit added an additional 100 miles to an already long night. Despite the minor obstacle the team arrived at the race track in time to assemble the team’s pit area which includes most of the items listed above and the team qualified in the 22nd position in the over 200 car field of Pro bracket cars.

Fans were drawn to the Pepsi Racing pits and scooped up hero cards, waited in line for Brian Olatunji autographs and posed for pictures with the future drag racing star. In Round One Brian O and team were victorious, but the event was canceled due to persistent rain. The team will be headed out to Milan Dragway later this week for some testing laps to continue to dial in the hot rod in anticipation to better and faster results at the next event at Milan Dragway on Friday, September 4th. The crew has already made improvements to the throttle assembly by adding a linkage courtesy of a trip to Skinny Kid race cars fabrication shop.

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Brian Olatunji Drives Pepsi Racing into Double Header


July 30th, 2009 in News by

Detroit, MI – Aspiring 27 year old NHRA Fuel Funny Car driver and 2005 graduate of Kettering University in Mechanical Engineering, Brian Olatunji driver of the Pepsi racing team for Leadfoot Media are proud to announce the addition of the biggest single day drag race in the world to their already action packed schedule. The additional race will be the Night Under Fire at Norwalk Raceway Park on Saturday August 1st. The night before the team will compete in their regularly scheduled NHRA All Motor heads-up event at Milan Dragway in front of the sold out crowd of more than 10,000 spectators. Olatunji and team are firmly entrenched in a battle sure to go down to the final event of the season. The team is excited to partner with Harold Martin and Martin Motorsports with their engine combination and this alliance will provide the horsepower to garner a final round finish and ultimately a win.

Olatunji and team are preparing for no rest as they look to make the trip from Milan Dragway in Milan, MI late Friday night to Norwalk Raceway Park in Norwalk, OH for qualifying set to begin bright and early at 9 am. “My team and I are no strangers to this situation and we are looking forward to representing our marketing partners with professionalism and style. We are accustom to lack of rest as our marketing arm has been working intensely on our current program as well as programs centered on future activities in the alcohol and nitro ranks,” said Olatunji. The team is proud of their alliance with Pepsi and is currently in negotiations with several other world class corporations in anticipation for the 2010 NHRA Full Throttle and Lucas Oil seasons. “We thank Mr. William Langford at Pepsi for our partnership and look to provide and increase our value and relationship into the future,” expressed a focused Olatunji.

Brian Olatunji, a 2004 graduate of Frank Hawley’s Drag Racing School with a license in Top Alcohol Funny Car, has aligned with a championship team owner in the NHRA Nitro Funny Car division with the goal of competing during the 2010 NHRA season. “We made the decision to attend the night under fire event to expose ourselves to the drag racing marketplace and continue our quest to get one of our autograph cards in the hands of every fan in attendance at one of our events. This is why we are excited about our collector’s edition autograph card available at these events only.” Given Olatunji’s popularity in and around his hometown of Detroit, the Night Under Fire will be the ideal venue to continue to expand that reach.

For more details, please visit Olatunji’s website at www.brianolatunji.com.

Download a PDF of this news article here.

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Brian O’s Blog


August 20th, 2006 in Blog by

Getting excited about the worlds largest one day cruise is never hard to do especially when it’s in your own backyard, The Motor City. Now add in the fact my hot rod was on display as one of the many attractions at this year’s festival of cars and car culture. Last year I was there with the VIPsports Top Alcohol Funny Car team and this year Toyo Tires asked us to represent them to the crowds of adorning gear heads. On behalf of both Toyo Tires and Leadfoot Motorsports the fans were absolutely awesome.

In spite of persistent rain much of the day, people came out to the event and stopped by our display non-stop. One of my favorite things to do besides wheeling some fuel burning beast down the 1320 is interacting with the fans as well as answering questions pertaining to our many marketing partners. In this case Toyo Tres was the star of the show for obvious reasons, however our numerous other partners received ample support as well. If you have never been to the dream cruise I would advise you to make it one of those things you do to complete you fan resume. This event is one that can’t be summed into words. For one the sheer magnitude of the event itself and the million plus people that attend make it a very special place to be. Detroit definitely earned its right to use the “Motor City” moniker this weekend. Even Rob from Toyo Tires could not believe so many people turned out to the event knowing hard rain was in the forecast for much of the day.

In addition to representing Toyo Tres, we were also pleased to have the addition of Jamie who is one of the lovely ladies competing for the title of Ms. Von Dutch / Leadfoot Motorsports. Jamie did an excellent job in representing herself, Leadfoot, Toyo and all of our other marketing partners. I think she has a bright future in modeling as well as anything else she decides to be involved with. Now that the show is over our next focus is to get the purple rocket ready for the biggest race on the IHRA’s schedule. The IHRA World Finals in Norwalk, OH at Norwalk Raceway Park will be our next event. The event begins this week August 24 – August 27th. Wish us luck as we look to capture our first Ironman! Until next time… live fast, drive hard!!!

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