Posts Tagged ‘Leadfoot Media’

Brian Olatunji and Pepsi Renew Partnership for 2010 NHRA Racing Season


February 10th, 2010 in News by

Detroit, MI – Aspiring NHRA Fuel Funny Car driver and 2005 Kettering University (formally GMI) graduate in Mechanical Engineering; Brian Olatunji and the Leadfoot Motorsports team are proud to announce PepsiCo and the Pepsi brand will continue their marketing partnership for the upcoming 2010 NHRA All Motor and Chaos heads-up divisions. 2010 marks the second consecutive year Brian O and team will represent Pepsi in hopes of capturing both the NHRA All Motor and Chaos titles.

Olatunji and team have already began preparations for the impending 2010 campaign and are pleased a world class corporation such as Pepsi recognized the value of their partnership which began in 2009.

“We are pleased, excited and humbled to represent Pepsi and look to meet our objectives in hopes that our relationship will continue to provide value and yield results,” said Olatunji team owner and driver. Olatunji continued, “Our goals at Leadfoot Motorsports, LLC have always been to align with world class corporations and we are elated to see our marketing partners recognize the value of our partnership. We look to demonstrate that value through collective actions centered on brand identity and ultimately driving sales. We’re building a world class organization at Leadfoot Motorsports.”

Brian O and team are meticulously preparing the teams, Chevrolet Monte Carlo for competition with the season to begin May 7th at Milan Dragway located in Milan, MI. “We thank Mr. William Langford and the entire PepsiCo Corporation for continuing to believe in our program and offering the opportunity to increase ne-another’s value. To our many fans look for a dynamic marketing campaign filled with opportunities to interact with the Leadfoot Motorsports team as well as a sleek new paint scheme on the hot rod,” said a jubilant Olatunji.

For more details, please visit Olatunji’s website at www.brianolatunji.com and download the 2010 press packet.

Download a PDF of this news article here.

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Brian Olatunji and Lucas Oil Continue Partnership for 2010 NHRA Racing Season


February 10th, 2010 in News by

Detroit, MI – Aspiring NHRA Fuel Funny Car driver and 2005 Kettering University (formally GMI) graduate in Mechanical Engineering; Brian Olatunji and the Leadfoot Motorsports team will continue as part of the Lucas Oil family and their marketing partnership for the upcoming 2010 NHRA All Motor and Chaos heads-up divisions.

Lucas Oil has aligned with Brian O and the Leadfoot Motorsports team for a fifth consecutive year of their partnership which began in 2006. Lucas Oil will continue as a major associate partner in the Leadfoot Motorsports program.

Brian O and team will continue to represent Lucas Oil with the intent of capturing both the NHRA All Motor and Chaos titles. Olatunji and team have already began preparations for the impending 2010 campaign and are pleased a world class corporation such as Lucas Oil continues to recognized the value of their partnership. “Lucas Oil makes superior products and we stand by their moniker… IT WORKS,” said Olatunji team owner and driver. Olatunji continued, “Just as Mr. Lucas built his company from a dream and achieved monumental results the same is true for my team and I. We could not do what we’ve done without the support we receive through our partners. We look at creating value for each of our partners based on their objectives and having Lucas Oil on board for a fifth consecutive year shows the value of our program and strength of our partnership!”

Brian O and team are meticulously preparing the teams, Chevrolet Monte Carlo for competition with the season to begin May 7th at Milan Dragway located in Milan, MI. “We thank Mr. Lucas, Mr. Bogner and the entire Lucas Oil family for continuing to believe in our program and offering the opportunity to increase one-another’s value. To our many fans look for a dynamic marketing campaign filled with opportunities to interact with the Leadfoot Motorsports team as well as a sleek new paint scheme on the hot rod,” said a jubilant Olatunji.

For more details, please visit Olatunji’s website at www.brianolatunji.com and download the 2010 press packet.

Download a PDF of this news article here.

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Brian Olatunji and Toyo Tires Put a Grip on 2010 NHRA Racing Season


February 10th, 2010 in News by

Detroit, MI – February 10, 2010 – Aspiring NHRA Fuel Funny Car driver and 2005 Kettering University (formally GMI) graduate in Mechanical Engineering; Brian Olatunji and the Leadfoot Motorsports team are pleased to continue to ride and drive on Toyo Tires for the upcoming 2010 NHRA All Motor and Chaos heads-up divisions.

“Why the need for a burnout? Well it’s definitely for the show because Toyo Tires Proxes product line would hook-up on wet pavement. Their product is the class of the field and we are proud to continue our relationship with them for a fifth consecutive season, said Olatunji”

Brian O and the Leadfoot Motorsports program began their partnership in 2006 and look to add additional value to the relationship by putting the teams Chevrolet Monte Carlo in the 2010 winners circle.

Stated Olatunji, “Continuing our partnership is marquee but we could not do this without providing value to our partners and we are thankful our partners such as Toyo Tires continue to see the value of our partnership.”

“We thank Mr. Chen and the entire Toyo Tires Company for their belief in our program and look forward to a promising 2010 season. To our many fans look for a dynamic marketing campaign filled with opportunities to interact with the Leadfoot Motorsports team as well as a sleek new paint scheme on the hot rod,” said a jubilant Olatunji.

For more details, please visit Olatunji’s website at www.brianolatunji.com and download the 2010 press packet.

Download a PDF of this news article here.

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Brian Olatunji and Drive Train Specialists Gear Up for 2010 NHRA Season


February 10th, 2010 in News by

Detroit, MI – Aspiring NHRA Fuel Funny Car driver and 2005 Kettering University (formally GMI) graduate in Mechanical Engineering; Brian Olatunji and the Leadfoot Motorsports team are pleased to continue to fly the banner of Drive Train Specialists for the upcoming 2010 NHRA All Motor and Chaos heads-up divisions.

Fans rarely see the benefits of strong mechanical components and skilled technicians, however for a eighth consecutive season Brian O and the Leadfoot Motorsports team will continue to sing the praises of both as Drive Train Specialists will continue to partner with their program. This partnership began in 2003 and continues to be Brian O and Leadfoot Motorsports longest running partnership.

“Racers always speak of applying power to the racetrack however they very rarely speak of one of the most integral components, the rear end. As far as I’m concerned Drive Train Specialists is the only place to purchase and install components to apply power to get you down the track in a hurry. Drive Train Specialists has been on board with our program from day one and I am always humbled considering they believed in me when there was nothing more than a broke college student and a dream. For that I am forever thankful,” said Olatunji.

Stated Olatunji, “Continuing our partnership is marquee but we could not do this without providing value to our partners and we are thankful our partners such as Toyo Tires continue to see the value of our partnership.”

Drive Train Specialist is a unique company because they provide rear end, driveshaft components, expert installation and service to not only the motorsports community but also for any make or model passenger vehicle. From your daily driver to the most specification specific application you can conceive.

Stated Olatunji, “We have had the reliability and durability of having the best rear end components in our hot rod since 2003 and we look forward to our continuing partnership with Drive Train Specialists!”

Value, value, value! That’s the primary focus of each of the programs the Leadfoot Motorsports team embarks upon when partnering. We are always excited to hear of the value proposition of our relationship from our partners.

“We personally thank Ms. Rissman and the entire Drive Train Specialists staff for their unwavering belief in our program and look forward to a promising 2010 season. To our many fans look for a dynamic marketing campaign filled with opportunities to interact with the Leadfoot Motorsports team as well as a sleek new paint scheme on the hot rod,” said a jubilant Olatunji.

For more details, please visit Olatunji’s website at www.brianolatunji.com and download the 2010 press packet.

Download a PDF of this news article here.

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Brian Olatunji Rides in Style with North Channel Graphics


February 10th, 2010 in News by

Detroit, MI – Aspiring NHRA Fuel Funny Car driver and 2005 Kettering University (formally GMI) graduate in Mechanical Engineering; Brian Olatunji and the Leadfoot Motorsports team are pleased to continue to represent North Channel Graphics for the upcoming 2010 NHRA All Motor and Chaos heads-up divisions.

Every season part of the allure for the fans is coming out to see the new paint schemes adorning the race cars. 2010 will be no different for Brian O and the Leadfoot Motorsports team who for a fifth consecutive season will fly the vinyl graphics of the premiere graphics company in the Midwest, North Channel Graphics.

“I have always looked forward to the beginning of the new racing season both as a driver but definitely as a fan so I can check out the new paint schemes the various race teams debut. When I was a kid, the first edition of Nation Dragster provided the platform and it rarely disappointed. We hope to maintain that excitement with fans this season as we will once again give our fans a fresh graphics package to reflect our 2010 campaign,” said Olatunji.

Brian O and team will continue to represent North Channel Graphic with the intent of capturing both the NHRA All Motor and Chaos titles. Olatunji and team have already begun preparations for the impending 2010 campaign. “The value of the Leadfoot Motorsports program and achieving the objectives of our partners is paramount. We appreciate the recognition of value our partners place on our program. Of course having a stellar looking hot rod does nothing but help us achieve this thanks to North Channel Graphics,” stated Olatunji.

The Leadfoot Motorsports team is mateiculously preparing the Pepsi Chevrolet Monte Carlo for competition with the season to begin May 7th at Milan Dragway located in Milan, MI. “We thank Mr. Ken Willemse and the entire North Channel Graphics company for continuing to believe in our program and offering the opportunity to increase oneanother’s value. To our many fans look for a dynamic marketing campaign filled with opportunities to interact with the Leadfoot Motorsports team as well as a sleek new paint scheme on the hot rod,” said a jubilant Olatunji.

Stated Olatunji, “We have had the reliability and durability of having the best rear end components in our hot rod since 2003 and we look forward to our continuing partnership with Drive Train Specialists!”

Value, value, value! That’s the primary focus of each of the programs the Leadfoot Motorsports team embarks upon when partnering. We are always excited to hear of the value proposition of our relationship from our partners.

“We personally thank Ms. Rissman and the entire Drive Train Specialists staff for their unwavering belief in our program and look forward to a promising 2010 season. To our many fans look for a dynamic marketing campaign filled with opportunities to interact with the Leadfoot Motorsports team as well as a sleek new paint scheme on the hot rod,” said a jubilant Olatunji.

For more details, please visit Olatunji’s website at www.brianolatunji.com and download the 2010 press packet.

Download a PDF of this news article here.

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Brian O’s Blog: Seeing is Believing!


September 19th, 2009 in Blog by

Seeing is believing! That’s the theme of our recent activities while hosting the Leadfoot Foundation’s 4th Annual Youth Empowerment Car Show charity event. The objective of the event is to provide back-to-school essentials to the underserved community from which I grew up. Notwithstanding is the wealth of talent and vision of these young people to make a difference in our ever changing world, the Leadfoot Foundation takes great pride in providing a vehicle to help cultivate these dreams. Although there were overcast for much of the event, interaction with tomorrow’s future provided all the sunshine and optimism one could ask for. I recall one conversation with a young man who when asked what he wanted to be when he grew up quickly stated, “a mechanic!” Given that he and I were engaged in a one-on-one conversation I asked why. He expressed his desire to work with cars and I could see his passion for the automobile in his eyes. I then went on to ask if he knew anything about engineering, specifically mechanical engineering. He told me it had something to do with designing things, although he revealed he had never met a mechanical engineer or any engineer for that matter. I went on to explain how mechanical engineering was the cornerstone for automotive ingenuity. He not only expressed an interest but was very inquisitive about the opportunities mechanical engineering could provide. Of course I saw this as the perfect time to let the cat out of the bag. When I told him I went to school for mechanical engineering and worked in the automotive industry as a mechanical engineer I could see the light bulb go off in his head. With great excitement in his voice he said, “But you drive the Pepsi race car.” Of course I acknowledged my chosen career path I did not want to lose site of how education is and will remain an integral part of my life and it’s contribution to me living my dream.

Ultimately I felt as if that young man was inspired by our conversation and my sincere desire is that our conversation gave him a broader perspective to the world around him. There were many other conversations with the hundreds of aspiring minds in attendance; however that one stuck out to me the most. In addition to the inspirational conversations I was overjoyed to see each and every one of the young people leave with a bundle of school supplies courtesy of the many contributors to our annual event. The goals of the event have remained firm since it’s inception but the vehicle we employed to achieve them changed drastically this year. We asked that attendees bring a minimum of $10 in unopened school supplies. To see the outpour of support from the community was simply something special. The Leadfoot Foundation and the committee who work tirelessly throughout the year to make this event a success are already hard at work on next years 5th annual event. I am more than looking forward to the event. I know with tactical hard work it will even more exceptional with a greater impact! To all who donated, THANK YOU FROM THE BOTTOM OF MY HEART!” To our next generation, “Here’s to a successful and productive school year!” Until next… Live Fast, Drive Hard!!!

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Double The Fun Weekend


August 5th, 2009 in Race Report by

From Michigan to Ohio & 50,000 fans in between!

On Friday night Brian O and the Pepsi Racing team charged into the 13th qualifying position at Milan Dragway and moved into 12th place in Aeroquip All Motor division heads-up points standings, four positions higher than the team started out at three races ago. In the first round Olatunji was first off the starting line by a large six tenths of a second .062 to .128, but was chased down by the eventual race winner. The purple rocket is continuing to make improvements race after race, Harold Martin and his team of engineers are now aligned with our program to ensure constant improvement and ultimately on track success.

Before eliminations began at Milan Dragway, and for the third race in a row, Brian O spoke over the PA to the thousands of fans in attendance. He discussed the double header weekend the team was entering and got in Marketing Partner mentions of Pepsi, Toyo Tires, Lucas Oil, North Channel Graphics, Bell Helmets, Jeg’s and DTS.

Immediately the crew got to work packing up the massive pit area arrangement in preparation to make the over 150 mile trip down to Norwalk, Ohio for the largest single day drag racing event in the world. The Night Under Fire actually starts in the day time with qualifying at 9 am so the crew knew they needed to act quickly. Unfortunately they discovered a broken throttle cable and made a 4 am pit stop to the team’s race shop in Detroit to repair the broken part. Thrashing quickly the crew returned to the road at 5 am in route to Norwalk Raceway Park. This trip to Detroit added an additional 100 miles to an already long night. Despite the minor obstacle the team arrived at the race track in time to assemble the team’s pit area which includes most of the items listed above and the team qualified in the 22nd position in the over 200 car field of Pro bracket cars.

Fans were drawn to the Pepsi Racing pits and scooped up hero cards, waited in line for Brian Olatunji autographs and posed for pictures with the future drag racing star. In Round One Brian O and team were victorious, but the event was canceled due to persistent rain. The team will be headed out to Milan Dragway later this week for some testing laps to continue to dial in the hot rod in anticipation to better and faster results at the next event at Milan Dragway on Friday, September 4th. The crew has already made improvements to the throttle assembly by adding a linkage courtesy of a trip to Skinny Kid race cars fabrication shop.

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Brian Olatunji Drives Pepsi Racing into Double Header


July 30th, 2009 in News by

Detroit, MI – Aspiring 27 year old NHRA Fuel Funny Car driver and 2005 graduate of Kettering University in Mechanical Engineering, Brian Olatunji driver of the Pepsi racing team for Leadfoot Media are proud to announce the addition of the biggest single day drag race in the world to their already action packed schedule. The additional race will be the Night Under Fire at Norwalk Raceway Park on Saturday August 1st. The night before the team will compete in their regularly scheduled NHRA All Motor heads-up event at Milan Dragway in front of the sold out crowd of more than 10,000 spectators. Olatunji and team are firmly entrenched in a battle sure to go down to the final event of the season. The team is excited to partner with Harold Martin and Martin Motorsports with their engine combination and this alliance will provide the horsepower to garner a final round finish and ultimately a win.

Olatunji and team are preparing for no rest as they look to make the trip from Milan Dragway in Milan, MI late Friday night to Norwalk Raceway Park in Norwalk, OH for qualifying set to begin bright and early at 9 am. “My team and I are no strangers to this situation and we are looking forward to representing our marketing partners with professionalism and style. We are accustom to lack of rest as our marketing arm has been working intensely on our current program as well as programs centered on future activities in the alcohol and nitro ranks,” said Olatunji. The team is proud of their alliance with Pepsi and is currently in negotiations with several other world class corporations in anticipation for the 2010 NHRA Full Throttle and Lucas Oil seasons. “We thank Mr. William Langford at Pepsi for our partnership and look to provide and increase our value and relationship into the future,” expressed a focused Olatunji.

Brian Olatunji, a 2004 graduate of Frank Hawley’s Drag Racing School with a license in Top Alcohol Funny Car, has aligned with a championship team owner in the NHRA Nitro Funny Car division with the goal of competing during the 2010 NHRA season. “We made the decision to attend the night under fire event to expose ourselves to the drag racing marketplace and continue our quest to get one of our autograph cards in the hands of every fan in attendance at one of our events. This is why we are excited about our collector’s edition autograph card available at these events only.” Given Olatunji’s popularity in and around his hometown of Detroit, the Night Under Fire will be the ideal venue to continue to expand that reach.

For more details, please visit Olatunji’s website at www.brianolatunji.com.

Download a PDF of this news article here.

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The Leadfoot Destroys the Pedal… Twice!


July 9th, 2009 in Race Report by

Brian O destroyed not one but two throttle pedals in route to an early round exit during the third race of the Aeroquip Heads-Up series at Milan Dragway. Coming off of a number 14 qualifying position both Brian O and the Pepsi Racing team were excited and focused on competing for the race win. However the now infamous throttle incidents courtesy of the Leadfoot himself have not only solidified the moniker ‘Leadfoot’ but also given credence to the urban legend. When Brian O, was asked in post race media of the results from the event, he simply replied… “They don’t call me Leadfoot for nothing!”

To no avail this is an issue the team will have resolved and tested prior to the next event scheduled at Milan Dragway on Friday, July 31st. “I am confident my team will give me an indestructible throttle pedal for the next event and a hot rod capable of competing for the win,” said Brian O.

Leadfoot Media worked with Milan Dragway in advance to entertain the thousands of fans at the race. In between rounds, Brian O and the two Leadfoot models took the hot red Pepsi golf cart in front of the main grandstands. This signaled the track announcers to tell the crowd that they were about to be part of a contest with 10,000 other participants. The rules were simple. The section that screamed “Brian O” the loudest would have the honor of catching Lucas Oil t-shirts and Toyo Tires hats from the Pepsi Racing driver and the Leadfoot Media models. The announcers on the PA quickly hyped up the screaming audience as Brian O and the models egged them on.

“Complete pandemonium, but it was awesome!” – Brian O

The fans were so loud and enthusiastic that when the 10 Lucas Oil t-shirts and 2 Toyo Tires hats were all gone, Brian O opened the cooler in the golf cart and began passing out ice cold Pepsi Colas to the enthusiastic audience. Afterwards there was a mad dash of spectators to the Pepsi Racing pit area where many autographs and fans for life were born.

For the second race in a row, Brian O visited the control tower at Milan Dragway to participate in a long interview over the PA. Brain was allowed free reign to excite the fans and over the course of the speech/interview got in strategic Marketing Partner mentions of Pepsi, Toyo Tires, Lucas Oil, North Channel Graphics, Jeg’s and DTS.

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