Brian Olatuji’s Press Packet PDF download has been completally revamped. Updated information including a new racing history time line, brand new graphics on every page and tons of high quality never before seen pictures. Download it now at the link below!
Posts Tagged ‘Leadfoot Media’
September 1st, 2011 in Updates by Ian Lewis Moore
August 1st, 2011 in Updates by Ian Lewis Moore
Welcome to the new official website for Brian Olatunji! We’ve added extra browser support for mobile devices, so those of you without Flash will no longer have a problem seeing our site while you’re on the go. We’ve also added an improved blog with an RSS 2.0 Feed so you can get updates immediately if you subscribe. While 99% of the site is up and running, there are few pages that are still being tweaked on, so give us a little time. Those coming soon messages will be gone shortly.
Also be on the lookout for a brand new Brian O Racing press packet which will feature tons of new information and graphics. We’re a couple new pages away from that being up and ready. Brian O and the team will be headed to Milan Dragway this Thursday in preparation for our first race of the year which will be at the largest single day drag race in the world, the Night Under Fire in Norwalk, OH. Keep checking back and we’ll keep you up to date! Better yet, come say hello at one of our events!
May 9th, 2011 in News by Leadfoot Media Public Relations
Brian Olatunji and the Leadfoot Motorsports organization are proud to announce a continuing partnership with the U.S. Army for 2011. Brian O will serve as a “center of influence” and facilitate the U.S. Army in spreading the message about education as well as career opportunities as an Army Strong Soldier.
The partnership began in 2010 with an assault both on and off the race track. Now entering into the second season in tandem with the U.S. Army, Brian O looks to further enhance the Army Strong message and reach even more young people throughout 2011. “One of the great joys of being a professional race car driver is the captive audience I enjoy with young people. This forum gives me a great platform to enlighten young people about pursuing their dreams, however using education as their foundation! (Olatunji is a graduate of Kettering University with a Bachelor of Mechanical Engineering). Interacting with young people and informing them of career options internally and externally unique to the Army is very gratifying,” said an honored Brian O.
Our Army is built on values, character and commitment which are also cornerstones for a successful motorsports program. Brian O and his race team are elated to have the strongest force behind them as they embark on the 2011 NHRA season. “Our Army Strong Soldiers exhibit strength, fortitude and a willingness to serve at all cost. We are truly blessed to live in a country where so many selflessly serve to allow us freedom. To represent these men and women is one of the highest honors one could receive. My team and I are humbled to partner with our Army,” stated a proud Brian O.
As part of the partnership, Brian O and Leadfoot Motorsports will join the Army’s efforts in reaching young Americans and their influencers about the many education and leadership opportunities available in the Army. The U.S. Army is also a proud supporter of Brian Olatunji’s philanthropic efforts and his personal charity, the Leadfoot Foundation, Inc. For the past five years the 501(c)(3) Non-Profit Organization has held an annual event to equip under privileged youth in Detroit with back to school essentials. The U.S. Army is extending its presenting partnership during this year’s 6th Annual Leadfoot Foundation Driving Excellence Charity Event. The event will be held at the lighthouse on Belle Isle Park, Detroit, MI on Saturday, September 17, 2011.
Brian Olatunji joins the U.S. Army Racing family which consists of Tony Schumacher, driver of the U.S. Army NHRA Top Fuel dragster, and Antron Brown of Don Schumacher Racing, along with Ryan Newman, who pilots the NASCAR Sprint Cup Series No. 39 U.S. Army Chevy, and Tony Stewart of Stewart-Haas Racing. The Army team of drivers represents more than one million brave Army Strong Soldiers, and give the men and women who serve this country a race team to be proud of. The motorsports program also provides opportunities for the Army to interact with prospects and influencers, and assists recruiters in building an all-volunteer force for our Nation.
April 25th, 2011 in News by Leadfoot Media Public Relations
For the third consecutive year, Pepsi will continue its partnership with race car driver Brian Olatunji as he embarks on his 2011 pursuit of championship glory. Pepsi enjoys longstanding involvement in motorsports with notable current NASCAR drivers and NHRA greats. It is safe to say Pepsi has an undeniable past in motorsports and perhaps a long future. “Now Pepsi only has 27 years to go to match Kenny Bernstein’s record for longest continuous drag racing partnership ,” joked a motivated Brian O. “Brian O and the Leadfoot Motorsports organization present a great value proposition and we are pleased to have them in our portfolio,” said William Langford, Vice President of Field Marketing for Pepsi.
Brian O will kick off his race season at the largest single day drag race in the world, the 34th Annual Night Under Fire at Summit Motorsports Park in Norwalk, OH. There he plans to keep the 40,000 fans on hand entertained by blasting down the strip in his black, white and blue Pepsi themed hot rod. The Detroit native will wrap up his racing season at home during the NMCA Muscle Car Nationals in Milan, MI.
During races, fans will have the opportunity to interact with the team and participate in Pepsi promotions. Race goers will also have the chance to win the Pepsi SwagPak™ presented by Leadfoot Media. Brian O explains, “We try to give our fans and our partners more value than traditional partnerships!” This prize pack is given away at Brian O’s pit area during events. It consists of Pepsi and Brian O merchandise. The SwagPak™ has had overwhelming reception among race fans and been a staple since the beginning of Brian O’s partnership with Pepsi. At upcoming events the fans chances of winning will increase as more swag than ever will be given away. “The fans are the show! After all it won’t be much fun without thousands cheering you on! I look forward to speaking with each and every one of them,” said Brian O.
Pepsi is also a proud supporter of Brian Olatunji’s philanthropic efforts and his personal charity, the Leadfoot Foundation, Inc. For the past five years the 501(c)(3) Non-Profit Organization has held an annual event to equip under privileged youth in Detroit with back to school essentials. Pepsi is extending its presenting sponsorship during this year’s 6th Annual Leadfoot Foundation Driving Excellence Charity Event. The event will be held at the lighthouse on Belle Isle Park, Detroit, MI on Saturday, September 17, 2011. In addition to this event, Brian O keeps himself busy off the track by speaking to youth throughout the Midwest during the 2011 season about education and pursuing their dreams.
Brian O reflects, “Pepsi is a major contributor to the growth of our program. We’re pleased to continue our partnership and our goal is to deliver on and off the race track! We hope to keep them for many years to come.”
October 28th, 2010 in Blog by Brian Olatunji
One season ends and another begins! Considering our Leadfoot Motorsports racing program put an explanation point on the 2010 racing campaign with our best performance of the season, that momentum and mindset is what we’re taking into the off-season. Opposed to recapping what turned out to be a great season I’d rather take the time to thank the team for an incredible ride as we look forward to the next level. THANK YOU, TEAM LEADFOOT as well as our fantastic marketing partners!
Meanwhile, over at Leadfoot Media we’re in “the soup” working hot and heavy on a program we are both excited and looking forward to, to roll out in 2011 and beyond! Progression is the name of the game and I’m sure you all will be both surprised by our direction but also compelled to keep watch. We are also looking for more ways to engage and interact with you all. If you have any suggestions feel free to let us know. I’ve recently stepped up my Twitter game and looking to keep everyone informed on the “latest and greatest.”
The off-season is an interesting time given that it is just as busy as race season. I’m off to the NHRA Vegas 2 race in the AM, so if you see me around be sure to say “SUP.” We are pleased to announce Drive Train Specialists (DTS) are back on board for a 9th consecutive season. We are also partnered again with Rodger’s Chevrolet (Woodhaven, MI) for a second season which is a testament to the economy improving and Chevy sales increasing. In the meantime plans are in the works with our current and hopeful marketing partners who we hope to announce soon. Check back often for updates on our progress and follow me on twitter at: @brianoracing.
Until then… Live fast, drive hard!!!
February 11th, 2010 in Blog by Brian Olatunji
That’s definitely the theme of the day. The Leadfoot Media team is a day away for embarking on our most ambitious undertaking to date. We are launching a new marquee and cornerstone to our marketing business. Ian and I have been working tirelessly over the brisk winter months on this project which we hope will yield fruit. Tomorrow morning I will board a plane enroute to the “West Sideeee,” Pomona, California to the NHRA Winternationals as I’ve done many times before. Only this time will be unique because I will have our new product in toe “Dynamic Impulse™ Magazine Service,” (shameless plug: check out more info about the service here) which I hope to generates customers during the event. Considering this is the 50th running of the Winternationals and most definitely a historic event perhaps the same can be said one day for the Leadfoot legacy and our “new” product.
Ian and I have been refining our product and we believe it will offer value to the racing community. Now the true test is whether or not I return with orders in hand. Needless to say you can’t miss a shot you don’t take and we’re without question taking a shot. In fact there is currently nothing in the industry to compare therefore we are somewhat hopefully pioneering a new market. Just as the internal combustion engine replaced horse drawn carriages hopefully we’ll replace the current and become the industry standard!
On the racing front we’re certainly looking forward to our 2010 season. We have resigned many of our long time partners such as; Lucas Oil, Toyo Tires, Drive Train Specialists, North Channel Graphics and Pepsi! We’ve also began to meet as a team to game plan and strategize on capturing the 2010 NHRA All Motor and Chaos crowns. I’ll elaborate more on our exciting marketing partnerships as well as the team a little later. For now our eyes are on the prize with visions firmly set on acquiring customers at Pomona. Wish us luck.
Until next time… Live fast, drive hard!!!