Posts Tagged ‘Leadfoot Media’

New Brian O Racing Press Packet


September 1st, 2011 in Updates by

Brian Olatuji’s Press Packet PDF download has been completally revamped. Updated information including a new racing history time line, brand new graphics on every page and tons of high quality never before seen pictures. Download it now at the link below!

 http://www.brianolatunji.com/downloads/packet/Brian_Olatunji_Marketing_&_Press_Packet-2011.pdf

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New Website & Other Updates


August 1st, 2011 in Updates by

Welcome to the new official website for Brian Olatunji! We’ve added extra browser support for mobile devices, so those of you without Flash will no longer have a problem seeing our site while you’re on the go. We’ve also added an improved blog with an RSS 2.0 Feed so you can get updates immediately if you subscribe. While 99% of the site is up and running, there are few pages that are still being tweaked on, so give us a little time. Those coming soon messages will be gone shortly.

Also be on the lookout for a brand new Brian O Racing press packet which will feature tons of new information and graphics. We’re a couple new pages away from that being up and ready. Brian O and the team will be headed to Milan Dragway this Thursday in preparation for our first race of the year which will be at the largest single day drag race in the world, the Night Under Fire in Norwalk, OH. Keep checking back and we’ll keep you up to date! Better yet, come say hello at one of our events!

Be sure to like Brian O Racing on our new Facebook page! You can follow Brian O on Twitter @BrianORacing.

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Brian O and Leadfoot Motorsports Remain ARMY STRONG!


May 9th, 2011 in News by

Brian Olatunji and the Leadfoot Motorsports organization are proud to announce a continuing partnership with the U.S. Army for 2011. Brian O will serve as a “center of influence” and facilitate the U.S. Army in spreading the message about education as well as career opportunities as an Army Strong Soldier.

The partnership began in 2010 with an assault both on and off the race track. Now entering into the second season in tandem with the U.S. Army, Brian O looks to further enhance the Army Strong message and reach even more young people throughout 2011. “One of the great joys of being a professional race car driver is the captive audience I enjoy with young people. This forum gives me a great platform to enlighten young people about pursuing their dreams, however using education as their foundation! (Olatunji is a graduate of Kettering University with a Bachelor of Mechanical Engineering). Interacting with young people and informing them of career options internally and externally unique to the Army is very gratifying,” said an honored Brian O.

Our Army is built on values, character and commitment which are also cornerstones for a successful motorsports program. Brian O and his race team are elated to have the strongest force behind them as they embark on the 2011 NHRA season. “Our Army Strong Soldiers exhibit strength, fortitude and a willingness to serve at all cost. We are truly blessed to live in a country where so many selflessly serve to allow us freedom. To represent these men and women is one of the highest honors one could receive. My team and I are humbled to partner with our Army,” stated a proud Brian O.

As part of the partnership, Brian O and Leadfoot Motorsports will join the Army’s efforts in reaching young Americans and their influencers about the many education and leadership opportunities available in the Army. The U.S. Army is also a proud supporter of Brian Olatunji’s philanthropic efforts and his personal charity, the Leadfoot Foundation, Inc. For the past five years the 501(c)(3) Non-Profit Organization has held an annual event to equip under privileged youth in Detroit with back to school essentials. The U.S. Army is extending its presenting partnership during this year’s 6th Annual Leadfoot Foundation Driving Excellence Charity Event. The event will be held at the lighthouse on Belle Isle Park, Detroit, MI on Saturday, September 17, 2011.

Brian Olatunji joins the U.S. Army Racing family which consists of Tony Schumacher, driver of the U.S. Army NHRA Top Fuel dragster, and Antron Brown of Don Schumacher Racing, along with Ryan Newman, who pilots the NASCAR Sprint Cup Series No. 39 U.S. Army Chevy, and Tony Stewart of Stewart-Haas Racing. The Army team of drivers represents more than one million brave Army Strong Soldiers, and give the men and women who serve this country a race team to be proud of. The motorsports program also provides opportunities for the Army to interact with prospects and influencers, and assists recruiters in building an all-volunteer force for our Nation.

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Pepsi Refreshes with Brian O Racing


April 25th, 2011 in News by

For the third consecutive year, Pepsi will continue its partnership with race car driver Brian Olatunji as he embarks on his 2011 pursuit of championship glory. Pepsi enjoys longstanding involvement in motorsports with notable current NASCAR drivers and NHRA greats. It is safe to say Pepsi has an undeniable past in motorsports and perhaps a long future. “Now Pepsi only has 27 years to go to match Kenny Bernstein’s record for longest continuous drag racing partnership ,” joked a motivated Brian O. “Brian O and the Leadfoot Motorsports organization present a great value proposition and we are pleased to have them in our portfolio,” said William Langford, Vice President of Field Marketing for Pepsi.

Brian O will kick off his race season at the largest single day drag race in the world, the 34th Annual Night Under Fire at Summit Motorsports Park in Norwalk, OH. There he plans to keep the 40,000 fans on hand entertained by blasting down the strip in his black, white and blue Pepsi themed hot rod. The Detroit native will wrap up his racing season at home during the NMCA Muscle Car Nationals in Milan, MI.

During races, fans will have the opportunity to interact with the team and participate in Pepsi promotions. Race goers will also have the chance to win the Pepsi SwagPak™ presented by Leadfoot Media. Brian O explains, “We try to give our fans and our partners more value than traditional partnerships!” This prize pack is given away at Brian O’s pit area during events. It consists of Pepsi and Brian O merchandise. The SwagPak™ has had overwhelming reception among race fans and been a staple since the beginning of Brian O’s partnership with Pepsi. At upcoming events the fans chances of winning will increase as more swag than ever will be given away. “The fans are the show! After all it won’t be much fun without thousands cheering you on! I look forward to speaking with each and every one of them,” said Brian O.

Pepsi is also a proud supporter of Brian Olatunji’s philanthropic efforts and his personal charity, the Leadfoot Foundation, Inc. For the past five years the 501(c)(3) Non-Profit Organization has held an annual event to equip under privileged youth in Detroit with back to school essentials. Pepsi is extending its presenting sponsorship during this year’s 6th Annual Leadfoot Foundation Driving Excellence Charity Event. The event will be held at the lighthouse on Belle Isle Park, Detroit, MI on Saturday, September 17, 2011. In addition to this event, Brian O keeps himself busy off the track by speaking to youth throughout the Midwest during the 2011 season about education and pursuing their dreams.

Brian O reflects, “Pepsi is a major contributor to the growth of our program. We’re pleased to continue our partnership and our goal is to deliver on and off the race track! We hope to keep them for many years to come.”

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Brian O’s Blog: On to the Next One


October 28th, 2010 in Blog by

One season ends and another begins! Considering our Leadfoot Motorsports racing program put an explanation point on the 2010 racing campaign with our best performance of the season, that momentum and mindset is what we’re taking into the off-season. Opposed to recapping what turned out to be a great season I’d rather take the time to thank the team for an incredible ride as we look forward to the next level. THANK YOU, TEAM LEADFOOT as well as our fantastic marketing partners!

Meanwhile, over at Leadfoot Media we’re in “the soup” working hot and heavy on a program we are both excited and looking forward to, to roll out in 2011 and beyond! Progression is the name of the game and I’m sure you all will be both surprised by our direction but also compelled to keep watch. We are also looking for more ways to engage and interact with you all. If you have any suggestions feel free to let us know. I’ve recently stepped up my Twitter game and looking to keep everyone informed on the “latest and greatest.”

The off-season is an interesting time given that it is just as busy as race season. I’m off to the NHRA Vegas 2 race in the AM, so if you see me around be sure to say “SUP.” We are pleased to announce Drive Train Specialists (DTS) are back on board for a 9th consecutive season. We are also partnered again with Rodger’s Chevrolet (Woodhaven, MI) for a second season which is a testament to the economy improving and Chevy sales increasing. In the meantime plans are in the works with our current and hopeful marketing partners who we hope to announce soon. Check back often for updates on our progress and follow me on twitter at: @brianoracing.

Until then… Live fast, drive hard!!!

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Eyes Set on Victory Lane


September 10th, 2010 in Race Report by

The Leadfoot Motorsports team was poised and ready for a race win as Brian O took the Pepsi Hot Rod out in front of the near sellout crowd on August 6th. The team had made several test laps in anticipation for the race, which placed it among the fastest cars in the field. Excitement turned to disappointment as the motor suffered a major malfunction on the last qualifying lap. The team later learned that a bearing had failed due to foreign contaminants in the engine.

The team’s new partnership with Martin Technology was well timed as work began on the engine immediately after the event. The repairs and modifications were completed just in time for the next race on September 3rd, but due to the time crunch no testing dates could be worked in before the race kicked off. The car made a strong instillation lap on the first qualifying pass. Brian O lifted off the gas before the finish line to insure that the car was safely prepared. All nuts and bolts were checked on the new look engine. On the second qualifying lap the Hot Rod’s transmission began to leak some fluid and in the interest of safety Brian O decided to park the car. Due to the limitations of the racing environment repairs would have to wait until the Pepsi Hot Rod was back at the Martin Technology shop.

The transmission was quickly repaired at the Martin Technology center and testing began immediately after. Due to the new engine combination the car’s setup has changed completely from the season’s starting point in June. It is being dialed in with each pass. The Pepsi Hot Rod was tested on three different dates and the car is picking up speed as the new combination is being dialed in. Brian O and the entire Leadfoot organization expects to win for the last race of the season in October.

At both events the team did not let a parked car slow them down. Marketing Partner Initiatives were all cranked up to the max. The team made a group effort to entertain the record attendance at the August and the September Milan Dragway Heads Up Series races. T-Shirts and other prizes were tossed in front of the grandstands by Brian O, U.S. Army Soldiers and the Leadfoot Models. During the September race, Brian O hyped the crowd on the PA system. Click here to listen to the MP3!

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Independence Weekend Kick Off


July 18th, 2010 in Race Report by

On the Friday of July 4th weekend, a standing room only crowd piled into Milan Dragway. All were witnesses to gorgeous weather, hot racing action and fireworks. Brian Olatunji and the entire Leadfoot Motorsports crew showed off American pride with the red, white and blue of Pepsi. As Brian O signed autographs, the U.S. Army hosted race fans in the Leadfoot pits with a Hummer featuring the video game Rockband.

Improving from June’s performance Brian Olatunji qualified in the 10th position, after clearing up the mechanical troubles from the last race and repairing the minimal damage to the quarter panel next to the Rodgers Chevrolet decal. The team has begun fine tuning the hot rod to get a leg up on the competition. As qualifying unfolded the Pepsi Hot Rod’s Toyo Tires spun faster with each lap down the race track. During eliminations Brian O was eventually edged out by fellow Lucas Oil driver Ben Mens. Thanks to the on track improvements, Olatunji is now 7th in the championship point standings for the All Motor class.

The Milan Dragway track announcers again welcomed Brian O into the booth for another live interview in front of the capacity crowd. Click here take a listen!

In an effort to improve the on track performance the Leadfoot team installed a new ignition box onto the Pepsi Hot Rod. The crew is now able to fine tune the car with the assistance of a lap top using the sophisticated Racepak program. This also enables the team to record telemetry from major components on the car, allow for detailed analysis after laps have been made. This and other new parts and pieces were tested at Milan Dragway on July 14th and 16th. A total of 15 laps were made. Brian O is looking forward to taking this new speed to the competition at the next race on August 6th.

In addition to racing and testing, Brian Olatunji made a personal appearance at the Knight’s NAPA Auto Parts 1st Annual Car Show in Commerce, MI on July 17th. The Pepsi / U.S. Army Hot Rod was the first car on display. It was parked next to the NAPA Nitro Funny Car and was seen by customers and passersby for over 5 hours. Brian O signed hero cards and had fun chatting with the locals during this appearance.

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New Year Shows Much Promise


June 7th, 2010 in Race Report by

New was the theme when Brian Olatunji and the entire Leadfoot Motorsports team arrived for their first race of the 2010 season. Brian O and the entire Pepsi Racing team arrived with much to be excited about. The spectators on hand felt the energy with the new look hot rod. U.S. Army Soldiers provided extra excitement and pride as they set up camp in the party that is the Leadfoot Motorsports pit area. Dark clouds, rain and strong 70 mph winds in close proximity to the track threatened to cancel plans, but much to everybody’s delight the racing action kicked off without interruption on June 4th at Milan Dragway, just outside of Detroit.

Staff Sergeant Rojas and other U.S. Army personnel joined Brian Olatunji and the Leadfoot Models in front of the grandstands for the traditional Leadfoot prize toss. Brian O worked up the crowd and handed out Pepsi swag including T-Shirts & Pepsi cans. The enthusiastic crowd loudly cheered on O and the Soldiers for prizes to be tossed their way.

Picking up from where he left off last year, Brian O headed to Milan Dragway’s control tower for a few words to the thousands of enthusiastic spectators on the public address system. Due to a break in the on track action the interview was expanded to a staggering 15 minutes. Brian O and the track’s announcer entertained the masses with discussion of the intense competition surrounding the new racing season. The announcer commented about the professional look of the race team and Brian O took the opportunity to plug all Marketing Partners. Olatunji got to discuss in detail the return of Pepsi and the addition of U.S. Army, Rodgers Chevrolet and Dirget.com. Fans were invited to come over to the Leadfoot pit area and thank the Soldiers in person for the protection they provide our nation. Brian gave an enthusiastic outlook to the rest of the year leaving fans hungry for more.

Brian O’s first qualifying run of the night was a shakedown pass that showed much potential and locked the Pepsi Racing team into the 11th qualifying position. The entire Leadfoot Motorsports team had worked many man hours throughout the offseason to increase performance, particularly on starting line take off. In Round 2 of qualifying the hard worked proved itself as the hot rod got off to its fastest start ever. Unfortunately the car simultaneously suffered a minor mechanical part failure with serious potential consequences. Due to the breakage, Lucas Oil spilled oil under the rear tires, but Olatunji was able to gather the car back into his control and avoid major damage to the race car. “After I put it into second gear the rear tires began to move and I quickly corrected it to avoid problems. I talked to the car all the way to a stop,” said a reflective Olatunji. Fans who witnessed the pass told the Leadfoot team that they thought for sure there was going to be a crash. Brian O made a great save, but unfortunately nicked the right rear Toyo Tires slick. Leadfoot always has safety at the forefront and the decision was made to not make another run until the tire could be accessed properly.

Throughout the event the Leadfoot Models informed fans of the new Pepsi Swagpak™ presented by Leadfoot Media. Spectators were told that there were prizes being given away in the Brian Olatunji pit area. When they arrived they discovered that raffle ticket stubs were attached to Brian Olatunji hero cards. Last season there was only one Swagpak™ winner per event at Milan Dragway. This year the Leadfoot team has upped it to one winner every hour, giving more fans a chance at winning and also drawing more fans to the Leadfoot pit area. Each winner receive a Pepsi grab bag full of goodies.

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Brian O’s Blog: Anticipation for the Unknown!


February 11th, 2010 in Blog by

That’s definitely the theme of the day. The Leadfoot Media team is a day away for embarking on our most ambitious undertaking to date. We are launching a new marquee and cornerstone to our marketing business. Ian and I have been working tirelessly over the brisk winter months on this project which we hope will yield fruit. Tomorrow morning I will board a plane enroute to the “West Sideeee,” Pomona, California to the NHRA Winternationals as I’ve done many times before. Only this time will be unique because I will have our new product in toe “Dynamic Impulse™ Magazine Service,” (shameless plug: check out more info about the service here) which I hope to generates customers during the event. Considering this is the 50th running of the Winternationals and most definitely a historic event perhaps the same can be said one day for the Leadfoot legacy and our “new” product.

Ian and I have been refining our product and we believe it will offer value to the racing community. Now the true test is whether or not I return with orders in hand. Needless to say you can’t miss a shot you don’t take and we’re without question taking a shot. In fact there is currently nothing in the industry to compare therefore we are somewhat hopefully pioneering a new market. Just as the internal combustion engine replaced horse drawn carriages hopefully we’ll replace the current and become the industry standard!

On the racing front we’re certainly looking forward to our 2010 season. We have resigned many of our long time partners such as; Lucas Oil, Toyo Tires, Drive Train Specialists, North Channel Graphics and Pepsi! We’ve also began to meet as a team to game plan and strategize on capturing the 2010 NHRA All Motor and Chaos crowns. I’ll elaborate more on our exciting marketing partnerships as well as the team a little later. For now our eyes are on the prize with visions firmly set on acquiring customers at Pomona. Wish us luck.

Until next time… Live fast, drive hard!!!

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