Posts Tagged ‘Kenny Bernstein’

Pepsi Refreshes with Brian O Racing


April 25th, 2011 in News by

For the third consecutive year, Pepsi will continue its partnership with race car driver Brian Olatunji as he embarks on his 2011 pursuit of championship glory. Pepsi enjoys longstanding involvement in motorsports with notable current NASCAR drivers and NHRA greats. It is safe to say Pepsi has an undeniable past in motorsports and perhaps a long future. “Now Pepsi only has 27 years to go to match Kenny Bernstein’s record for longest continuous drag racing partnership ,” joked a motivated Brian O. “Brian O and the Leadfoot Motorsports organization present a great value proposition and we are pleased to have them in our portfolio,” said William Langford, Vice President of Field Marketing for Pepsi.

Brian O will kick off his race season at the largest single day drag race in the world, the 34th Annual Night Under Fire at Summit Motorsports Park in Norwalk, OH. There he plans to keep the 40,000 fans on hand entertained by blasting down the strip in his black, white and blue Pepsi themed hot rod. The Detroit native will wrap up his racing season at home during the NMCA Muscle Car Nationals in Milan, MI.

During races, fans will have the opportunity to interact with the team and participate in Pepsi promotions. Race goers will also have the chance to win the Pepsi SwagPak™ presented by Leadfoot Media. Brian O explains, “We try to give our fans and our partners more value than traditional partnerships!” This prize pack is given away at Brian O’s pit area during events. It consists of Pepsi and Brian O merchandise. The SwagPak™ has had overwhelming reception among race fans and been a staple since the beginning of Brian O’s partnership with Pepsi. At upcoming events the fans chances of winning will increase as more swag than ever will be given away. “The fans are the show! After all it won’t be much fun without thousands cheering you on! I look forward to speaking with each and every one of them,” said Brian O.

Pepsi is also a proud supporter of Brian Olatunji’s philanthropic efforts and his personal charity, the Leadfoot Foundation, Inc. For the past five years the 501(c)(3) Non-Profit Organization has held an annual event to equip under privileged youth in Detroit with back to school essentials. Pepsi is extending its presenting sponsorship during this year’s 6th Annual Leadfoot Foundation Driving Excellence Charity Event. The event will be held at the lighthouse on Belle Isle Park, Detroit, MI on Saturday, September 17, 2011. In addition to this event, Brian O keeps himself busy off the track by speaking to youth throughout the Midwest during the 2011 season about education and pursuing their dreams.

Brian O reflects, “Pepsi is a major contributor to the growth of our program. We’re pleased to continue our partnership and our goal is to deliver on and off the race track! We hope to keep them for many years to come.”

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Brian O’s Blog: If Only for One Night


August 19th, 2009 in Blog by

So there’s definitely a recurring theme regarding my obvious love of music from the previous intro to my last blog entry. However the Luther Vandross hit, “If Only for One Night” comes to mind when I think of my most recent activities. In my quest of chasing the dream as I like to put it I’ve done a tremendous array of activities and odd jobs to earn capitol to continue to fuel my dream. As you may be aware racing is fueled by good old fashioned green backs therefore the quicker and faster you go the more of it you need. Winning, well that all together requires just about an arm and both legs in addition to the cash. Lol. During my interesting travels this past month we competed in a couple of events which went well. You can check our schedule and photo gallery for results and a photographical montage through our events. I usually like to reserve this space for things which have taken place outside of our scheduled racing events to give you some incite on myself and team. John Force likes to relay stories of him dressing as the Wendy’s girl during a time when he needed fuel money to get to an event. Well I can’t say I’ve ever done that, but I can cross car hauling truck driver off the list. I’m sure your likely thinking how is that interesting… Simply put, this gig was for the Motorsports Hall of Fame!

Admittingly I was compensated for the task; however I was totally a kid in a candy store considering I was entrusted to haul around some of the most famous and historically relevant vehicles in motorsport history. The first of which was a 1978 Lola the championship winning hot rod of Luigi Calamai. Then there was the 2006 championship winning CART car of Sébastien Bourdais. Last but certainly not least was the 1988 championship winning nitro funny car of drag racing legend Kenny Bernstein.

K.B’s hot rod was not only entrusted of me to haul to the Motorsports Hall of Fame of America’s induction ceremony in downtown Detroit where Kenny himself was being enshrined. I was given the opportunity to bring the famous nitro burning beast home for the night. This was simply as surreal experience given that I am a motorsport aficionado and a self proclaimed historian of modern drag racing. I would have done this pro-bono given my affinity to nitro burning floppers, however just as Force I needed the money to get to an event. After all this is the dream I’m chasing! Of course I did what any kid would do if given the chance to spend quality time on their terms with their “when I grow up” dream. I’ll save some space here, but let’s just say I all but slept in the 20 year old piece of drag racing nostalgia while it was strapped down in my trailer. My synopsis of the activity itself… AWESOME! I made hundreds of makeshift passes down quarter mile drag strips all over the world at the controls and butterfly’ s of K.B’s mount. Attached are a few of many pictures I hope you enjoy which I snapped while hauling around priceless motorsport works of art. As I’m sure you can guess, when I returned to the Filmore Theater to load K.B’s hot rod after his induction I shared stories with he and Brandon Bernstein (his son and current driver of the Budweiser top fuel dragster) of my night with Cinderella. Never to be lost is the fact I one day hope to have some aspiring driver relaying stories of a similar caliber about one of my old hot rods. I have to thank the Motorsports Hall of Fame of America, especially Ron Watson who entrusted the vintage pieces to my care. John Force, top that! Until next time… Live Fast, Drive Hard!!!

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