Posts Tagged ‘Jeg’s’

Double The Fun Weekend


August 5th, 2009 in Race Report by

From Michigan to Ohio & 50,000 fans in between!

On Friday night Brian O and the Pepsi Racing team charged into the 13th qualifying position at Milan Dragway and moved into 12th place in Aeroquip All Motor division heads-up points standings, four positions higher than the team started out at three races ago. In the first round Olatunji was first off the starting line by a large six tenths of a second .062 to .128, but was chased down by the eventual race winner. The purple rocket is continuing to make improvements race after race, Harold Martin and his team of engineers are now aligned with our program to ensure constant improvement and ultimately on track success.

Before eliminations began at Milan Dragway, and for the third race in a row, Brian O spoke over the PA to the thousands of fans in attendance. He discussed the double header weekend the team was entering and got in Marketing Partner mentions of Pepsi, Toyo Tires, Lucas Oil, North Channel Graphics, Bell Helmets, Jeg’s and DTS.

Immediately the crew got to work packing up the massive pit area arrangement in preparation to make the over 150 mile trip down to Norwalk, Ohio for the largest single day drag racing event in the world. The Night Under Fire actually starts in the day time with qualifying at 9 am so the crew knew they needed to act quickly. Unfortunately they discovered a broken throttle cable and made a 4 am pit stop to the team’s race shop in Detroit to repair the broken part. Thrashing quickly the crew returned to the road at 5 am in route to Norwalk Raceway Park. This trip to Detroit added an additional 100 miles to an already long night. Despite the minor obstacle the team arrived at the race track in time to assemble the team’s pit area which includes most of the items listed above and the team qualified in the 22nd position in the over 200 car field of Pro bracket cars.

Fans were drawn to the Pepsi Racing pits and scooped up hero cards, waited in line for Brian Olatunji autographs and posed for pictures with the future drag racing star. In Round One Brian O and team were victorious, but the event was canceled due to persistent rain. The team will be headed out to Milan Dragway later this week for some testing laps to continue to dial in the hot rod in anticipation to better and faster results at the next event at Milan Dragway on Friday, September 4th. The crew has already made improvements to the throttle assembly by adding a linkage courtesy of a trip to Skinny Kid race cars fabrication shop.

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The Leadfoot Destroys the Pedal… Twice!


July 9th, 2009 in Race Report by

Brian O destroyed not one but two throttle pedals in route to an early round exit during the third race of the Aeroquip Heads-Up series at Milan Dragway. Coming off of a number 14 qualifying position both Brian O and the Pepsi Racing team were excited and focused on competing for the race win. However the now infamous throttle incidents courtesy of the Leadfoot himself have not only solidified the moniker ‘Leadfoot’ but also given credence to the urban legend. When Brian O, was asked in post race media of the results from the event, he simply replied… “They don’t call me Leadfoot for nothing!”

To no avail this is an issue the team will have resolved and tested prior to the next event scheduled at Milan Dragway on Friday, July 31st. “I am confident my team will give me an indestructible throttle pedal for the next event and a hot rod capable of competing for the win,” said Brian O.

Leadfoot Media worked with Milan Dragway in advance to entertain the thousands of fans at the race. In between rounds, Brian O and the two Leadfoot models took the hot red Pepsi golf cart in front of the main grandstands. This signaled the track announcers to tell the crowd that they were about to be part of a contest with 10,000 other participants. The rules were simple. The section that screamed “Brian O” the loudest would have the honor of catching Lucas Oil t-shirts and Toyo Tires hats from the Pepsi Racing driver and the Leadfoot Media models. The announcers on the PA quickly hyped up the screaming audience as Brian O and the models egged them on.

“Complete pandemonium, but it was awesome!” – Brian O

The fans were so loud and enthusiastic that when the 10 Lucas Oil t-shirts and 2 Toyo Tires hats were all gone, Brian O opened the cooler in the golf cart and began passing out ice cold Pepsi Colas to the enthusiastic audience. Afterwards there was a mad dash of spectators to the Pepsi Racing pit area where many autographs and fans for life were born.

For the second race in a row, Brian O visited the control tower at Milan Dragway to participate in a long interview over the PA. Brain was allowed free reign to excite the fans and over the course of the speech/interview got in strategic Marketing Partner mentions of Pepsi, Toyo Tires, Lucas Oil, North Channel Graphics, Jeg’s and DTS.

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Brian O’s Blog: Preparation is the Key to Success


May 19th, 2009 in Blog by

My Vice President Ian Moore, crew chief Uncle Johnny and I have been burning both ends of the candle lately getting ready for the season. As exciting as it is to sign a new major partner there is twice the amount of work to update everything. From vehicle, trailer, and golf cart graphics — to new crew apparel, pit art, autograph cards and a completely new website among other things there is much to finish prior to our first event of the season June 5th at Milan Dragway.

Those items are only on the marketing side. I am also working with our crew on a new engine combination which should allow us to be more competitive from the onset. I also need to ensure all of our support equipment (i.e. truck, trailer) is ready for the season ahead as well as order parts from our many supporters. We’ll receive rubber from Toyo Tires, lubricants from Lucas Oil, apparel from Vicci, parts from Jeg’s and safety equipment from Bell. We are pleased to welcome back each of these companies and look to continue to be apart of their marketing portfolio. North Channel Graphics will again adorn our hot rod. From the looks of our recently finished Leadfoot Media car renders it will be one bad ass looking Pepsi race car. The arrivals are always an exciting time for me as I anticipate the season and see the plan coming together! We also upgraded a litany of safety items on the hot rod by way of a trip to Skinny Kid race cars for a funny car roll cage upgrade.

I’m always amazed at how my corporate experience correlates to our racing program. With the need to ensure we meet our objectives tight timing is not only developed but kept and the only way we can guarantee success. We are now only weeks away from the season opener and things are coming together pretty good. Of course there are always obstacles. To quote my favorite rapper Jay Z, “difficult takes a day, impossible takes a week!” In the meantime I have to get back to the grind… See you at the races soon. Until then… Live fast, Drive hard!!!

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Brian Olatunji to Concentrate on Professional Career


February 22nd, 2007 in News by

Detroit, MI – Aspiring 24 year old NHRA Fuel Funny Car driver Brian Olatunji has decided to run a limited schedule for the 2007 drag racing season in favor of utilizing his and Leadfoot Motorsports’ resources to acquire the funding to compete at the sport’s highest level. After a successful 2006 campaign, which saw the team dawn the colors of Von Dutch as a primary sponsor, Brian and his marketing company—Leadfoot Marketing (a division of Leadfoot Motorsports)—are making a consorted effort to put the right corporate partner at the forefront of NHRA PowerAde drag racing.

Last season Brian spent much of his time at the wheel of the team’s Chevrolet Monte Carlo Super Gas entry. The same can be expected this season, however only on a limited schedule. “Last season was fantastic representing; Von Dutch, Sherwin Williams / Planet Color, Lucas Oil, Jegs, Toyo Tires, Splitfire Spark Plugs, Drive Train Specialists, Print Max, Bell Racing Company, North Channel Graphics and Olaraceway.com. The fan reception was great and acquiring seat time is paramount regardless of the category. All in all it was a definite success!” Olatunji commented.

Brian went on to add that, “last season we went to 17 events, however this season we intend on competing in much fewer. Our schedule has not been finalized, however I expect somewhere around half as many as last season.”

In spite of a consolidated schedule, the licensed Top Alcohol Funny Car driver and 2005 Mechanical Engineering graduate of Kettering University is focused on finding a corporate partner in hopes of cultivating a career in the drag racing limelight. “The key is representing a company who is just as emphatic about representing you as you are about them. Meeting the objectives of the company is always at the forefront of your marketing initiatives; however a career partner that will not compromise winning on and off the race track is essential,” Olatunji revealed.

With Leadfoot Marketing’s proven track record of finding corporate partners to establish Brian O’s imminent professional career, they are confident that an ideal partnership will be forged.

For more details, please visit Olatunji’s website at www.olaraceway.com.

Download a PDF of this news article here.

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Brian O’s Blog


June 8th, 2006 in Blog by

I guess it doesn’t take long for a month to come and go when 16-20 hour days are the norm. Since the last update much hard work and preparation by my crew and I almost have us in a position for the grueling part of our schedule. It has also rained here in southeast Michigan for much of the month of May which didn’t provide many opportunities for testing.

However, we have weathered the storm and the performance of both the team and the car is coming around. Because of our great supporters such as Lucas Oil, Splitfire Spark Plugs and Jeg’s with their racer discount program we are looking forward to the continuous schedule which lay ahead. If you have not checked in on our lovely lady model search be sure to drop in and take a peak. In addition to Michelle both Jane and Amber were winners from the past two legs of our contest. Soon we will have interviews from each of the winners as well as constant updates on my team and I. Check back soon and don’t miss a beat.

Until next time… Live fast, drive hard!!!

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Brian Olatunji Set to Colorize the Planet with Von Dutch


May 5th, 2006 in News by

‘Brian Olatunji and Leadfoot Motorsports set to Colorize the Planet with the Von Dutch Racing Team at Milan Dragway’

Milan, MI. – Spring training is already over which means it’s time for the real battle to begin. Let’s get ready to rumble…. The Friday night fights at Milan Dragway! Despite limited competition during the 2005 season Brian Olatunji is eager to get back behind the wheel of the Leadfoot Motorsports Chevrolet Monte Carlo sponsored by Von Dutch to do battle. Anxiously anticipating the arrival of the new season the Leadfoot Motorsports team has been hard at work preparing a completely new combination as well as the announcement of a barrage of marketing partners who have joined the Leadfoot Motorsports family.

“The Skinny Kid Race cars heads-up race at Milan Dragway is the ideal venue to debut for our 2006 racing campaign. This is my home track and I look forward to the thousands of fans that I know will turn out to see the fastest door-slammers in the Midwest compete. This venue gives all of my family and friends the opportunity to come out and enjoy what is sure to be a great time,” said Olatunji.

Olatunji and Leadfoot Motorsports are ecstatic about the upcoming season and rightfully so with the addition of Von Dutch Originals as the teams primary sponsor. “Von Dutch is the most awesome company in the world to be associated with. I have to give Kai at Von Dutch credit because he has believed in me and my program from day one. Besides that the apparel represents the true racer and is the hottest on the market!”

Leadfoot Motorsports also has the expertise of Sherwin Williams Automotive Finishes and their new “Planet Color” product line on board. “Planet Color has given me my very own color in Purple Olatunji, what more can I say!” Team Leadfoot Motorsports would also like to thank the tremendous support received from Jeg’s, Lucas Oil Products, Toyo Tires, Drive Train Specialists, Split Fire Spark Plugs, Bell Racing and North Channel Graphics. These companies offer the finest in products and services and provide Leadfoot Motorsports with the ingredients for the winning combination.

For more information on Brian Olatunji, Leadfoot Motorsports or any of the marketing partners associated with Leadfoot Motorsports please visit www.olaraceway.com.

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