Posts Tagged ‘Ian Lewis Moore’

Eyes Set on Victory Lane


September 10th, 2010 in Race Report by

The Leadfoot Motorsports team was poised and ready for a race win as Brian O took the Pepsi Hot Rod out in front of the near sellout crowd on August 6th. The team had made several test laps in anticipation for the race, which placed it among the fastest cars in the field. Excitement turned to disappointment as the motor suffered a major malfunction on the last qualifying lap. The team later learned that a bearing had failed due to foreign contaminants in the engine.

The team’s new partnership with Martin Technology was well timed as work began on the engine immediately after the event. The repairs and modifications were completed just in time for the next race on September 3rd, but due to the time crunch no testing dates could be worked in before the race kicked off. The car made a strong instillation lap on the first qualifying pass. Brian O lifted off the gas before the finish line to insure that the car was safely prepared. All nuts and bolts were checked on the new look engine. On the second qualifying lap the Hot Rod’s transmission began to leak some fluid and in the interest of safety Brian O decided to park the car. Due to the limitations of the racing environment repairs would have to wait until the Pepsi Hot Rod was back at the Martin Technology shop.

The transmission was quickly repaired at the Martin Technology center and testing began immediately after. Due to the new engine combination the car’s setup has changed completely from the season’s starting point in June. It is being dialed in with each pass. The Pepsi Hot Rod was tested on three different dates and the car is picking up speed as the new combination is being dialed in. Brian O and the entire Leadfoot organization expects to win for the last race of the season in October.

At both events the team did not let a parked car slow them down. Marketing Partner Initiatives were all cranked up to the max. The team made a group effort to entertain the record attendance at the August and the September Milan Dragway Heads Up Series races. T-Shirts and other prizes were tossed in front of the grandstands by Brian O, U.S. Army Soldiers and the Leadfoot Models. During the September race, Brian O hyped the crowd on the PA system. Click here to listen to the MP3!

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Brian O Autographs at NASCAR Race for Charity


August 19th, 2010 in News by

Pepsi and U.S. Army race car driver Brian Olatunji was featured in the Forgotten Harvest Autograph Session alongside Boxing Champion Evander Holyfield and NASCAR driver Chase Austin. This charity event during the NASCAR Nationwide Series event at the Michigan International Speedway raised awarness for hungry children in Metro Detroit. Forgotten Harvest is raising funds and collecting food, with partners like United Race Group and Walgreens to rescue and deliver fresh, nutritious food for children to eat during Summer Vacation and at other times when they can’t participate in school breakfast and lunch programs. If you are interested in lending your support visit their website at ForgottenHarvest.org.

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New Year Shows Much Promise


June 7th, 2010 in Race Report by

New was the theme when Brian Olatunji and the entire Leadfoot Motorsports team arrived for their first race of the 2010 season. Brian O and the entire Pepsi Racing team arrived with much to be excited about. The spectators on hand felt the energy with the new look hot rod. U.S. Army Soldiers provided extra excitement and pride as they set up camp in the party that is the Leadfoot Motorsports pit area. Dark clouds, rain and strong 70 mph winds in close proximity to the track threatened to cancel plans, but much to everybody’s delight the racing action kicked off without interruption on June 4th at Milan Dragway, just outside of Detroit.

Staff Sergeant Rojas and other U.S. Army personnel joined Brian Olatunji and the Leadfoot Models in front of the grandstands for the traditional Leadfoot prize toss. Brian O worked up the crowd and handed out Pepsi swag including T-Shirts & Pepsi cans. The enthusiastic crowd loudly cheered on O and the Soldiers for prizes to be tossed their way.

Picking up from where he left off last year, Brian O headed to Milan Dragway’s control tower for a few words to the thousands of enthusiastic spectators on the public address system. Due to a break in the on track action the interview was expanded to a staggering 15 minutes. Brian O and the track’s announcer entertained the masses with discussion of the intense competition surrounding the new racing season. The announcer commented about the professional look of the race team and Brian O took the opportunity to plug all Marketing Partners. Olatunji got to discuss in detail the return of Pepsi and the addition of U.S. Army, Rodgers Chevrolet and Dirget.com. Fans were invited to come over to the Leadfoot pit area and thank the Soldiers in person for the protection they provide our nation. Brian gave an enthusiastic outlook to the rest of the year leaving fans hungry for more.

Brian O’s first qualifying run of the night was a shakedown pass that showed much potential and locked the Pepsi Racing team into the 11th qualifying position. The entire Leadfoot Motorsports team had worked many man hours throughout the offseason to increase performance, particularly on starting line take off. In Round 2 of qualifying the hard worked proved itself as the hot rod got off to its fastest start ever. Unfortunately the car simultaneously suffered a minor mechanical part failure with serious potential consequences. Due to the breakage, Lucas Oil spilled oil under the rear tires, but Olatunji was able to gather the car back into his control and avoid major damage to the race car. “After I put it into second gear the rear tires began to move and I quickly corrected it to avoid problems. I talked to the car all the way to a stop,” said a reflective Olatunji. Fans who witnessed the pass told the Leadfoot team that they thought for sure there was going to be a crash. Brian O made a great save, but unfortunately nicked the right rear Toyo Tires slick. Leadfoot always has safety at the forefront and the decision was made to not make another run until the tire could be accessed properly.

Throughout the event the Leadfoot Models informed fans of the new Pepsi Swagpak™ presented by Leadfoot Media. Spectators were told that there were prizes being given away in the Brian Olatunji pit area. When they arrived they discovered that raffle ticket stubs were attached to Brian Olatunji hero cards. Last season there was only one Swagpak™ winner per event at Milan Dragway. This year the Leadfoot team has upped it to one winner every hour, giving more fans a chance at winning and also drawing more fans to the Leadfoot pit area. Each winner receive a Pepsi grab bag full of goodies.

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Brian O’s Blog: Anticipation for the Unknown!


February 11th, 2010 in Blog by

That’s definitely the theme of the day. The Leadfoot Media team is a day away for embarking on our most ambitious undertaking to date. We are launching a new marquee and cornerstone to our marketing business. Ian and I have been working tirelessly over the brisk winter months on this project which we hope will yield fruit. Tomorrow morning I will board a plane enroute to the “West Sideeee,” Pomona, California to the NHRA Winternationals as I’ve done many times before. Only this time will be unique because I will have our new product in toe “Dynamic Impulse™ Magazine Service,” (shameless plug: check out more info about the service here) which I hope to generates customers during the event. Considering this is the 50th running of the Winternationals and most definitely a historic event perhaps the same can be said one day for the Leadfoot legacy and our “new” product.

Ian and I have been refining our product and we believe it will offer value to the racing community. Now the true test is whether or not I return with orders in hand. Needless to say you can’t miss a shot you don’t take and we’re without question taking a shot. In fact there is currently nothing in the industry to compare therefore we are somewhat hopefully pioneering a new market. Just as the internal combustion engine replaced horse drawn carriages hopefully we’ll replace the current and become the industry standard!

On the racing front we’re certainly looking forward to our 2010 season. We have resigned many of our long time partners such as; Lucas Oil, Toyo Tires, Drive Train Specialists, North Channel Graphics and Pepsi! We’ve also began to meet as a team to game plan and strategize on capturing the 2010 NHRA All Motor and Chaos crowns. I’ll elaborate more on our exciting marketing partnerships as well as the team a little later. For now our eyes are on the prize with visions firmly set on acquiring customers at Pomona. Wish us luck.

Until next time… Live fast, drive hard!!!

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Brian O’s Blog: Preparation is the Key to Success


May 19th, 2009 in Blog by

My Vice President Ian Moore, crew chief Uncle Johnny and I have been burning both ends of the candle lately getting ready for the season. As exciting as it is to sign a new major partner there is twice the amount of work to update everything. From vehicle, trailer, and golf cart graphics — to new crew apparel, pit art, autograph cards and a completely new website among other things there is much to finish prior to our first event of the season June 5th at Milan Dragway.

Those items are only on the marketing side. I am also working with our crew on a new engine combination which should allow us to be more competitive from the onset. I also need to ensure all of our support equipment (i.e. truck, trailer) is ready for the season ahead as well as order parts from our many supporters. We’ll receive rubber from Toyo Tires, lubricants from Lucas Oil, apparel from Vicci, parts from Jeg’s and safety equipment from Bell. We are pleased to welcome back each of these companies and look to continue to be apart of their marketing portfolio. North Channel Graphics will again adorn our hot rod. From the looks of our recently finished Leadfoot Media car renders it will be one bad ass looking Pepsi race car. The arrivals are always an exciting time for me as I anticipate the season and see the plan coming together! We also upgraded a litany of safety items on the hot rod by way of a trip to Skinny Kid race cars for a funny car roll cage upgrade.

I’m always amazed at how my corporate experience correlates to our racing program. With the need to ensure we meet our objectives tight timing is not only developed but kept and the only way we can guarantee success. We are now only weeks away from the season opener and things are coming together pretty good. Of course there are always obstacles. To quote my favorite rapper Jay Z, “difficult takes a day, impossible takes a week!” In the meantime I have to get back to the grind… See you at the races soon. Until then… Live fast, Drive hard!!!

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