Posts Tagged ‘Driving Excellence Charity Event’

Giving! Youth! Impact! Leadfoot Foundation’s 6th Annual Driving Excellence Charity Event


September 2nd, 2011 in News by

For the sixth consecutive year, The Leadfoot Foundation, Inc (501(c)(3) Non-Profit Organization) will host the “Driving Excellence” charity event. “Driving Excellence” is the marquee event for the Leadfoot Foundation. During the event school supplies are collected then distributed to youth K-12th grade. “Our goal is to give back to the very community from which I came. After all, it takes a village to raise a child,” stated Brian Olatunji (Olatunji is Chairman and President of the Leadfoot Foundation, Inc). Detroit is prime territory to not only give back but focus on school supplies for youth. Although, Detroit has recently been well documented for trouble with public schools, the Leadfoot Foundation has been making an impact by providing back-to-school essentials for the past five years.

The Leadfoot Foundation enjoys strong partners with Pepsi and the U.S. Army; however it relies on the community to assist in their efforts. “The Driving Excellence charity event is the platform we use to ensure youth have the necessities to perform in the classroom. It is essential for everyone in a position to give, to bring $10 or more in unopened school supplies to the event to assist those in need,” said an emphatic Olatunji.

This year’s event will take place from noon until 5 pm on Saturday, September 17th at the Lighthouse on Belle Isle Park.

The Leadfoot Foundation has assembled a team of volunteers who are enthusiastic about serving each and every young person with school supplies to begin their school year. Olatunji continued, “We have our sights on continuing to grow this event. Ultimately, we want this event to be known as THE SCHOOLS SUPPLIES DRIVE of the City of Detroit. I am adamant about giving back especially given I am a proud Detroiter and a product of Detroit Public Schools!”

In addition to the collection and distribution of school supplies there will be a live DJ, hot rods on display, exotic motorcycles, face painting as well as five new 2012 Chrysler vehicles. Gleaners Community Food Bank has also been gracious to provide snacks for the young people to enjoy. The event provides an opportunity for the community to interact with each other through activities such as a kids station while benefiting with essential back-to-school supplies.

For more details as well as a place to donate, please visit The Leadfoot Foundation’s website at: www.leadfootfoundation.org.

Download a PDF of this news article here.

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Brian O and Leadfoot Motorsports Remain ARMY STRONG!


May 9th, 2011 in News by

Brian Olatunji and the Leadfoot Motorsports organization are proud to announce a continuing partnership with the U.S. Army for 2011. Brian O will serve as a “center of influence” and facilitate the U.S. Army in spreading the message about education as well as career opportunities as an Army Strong Soldier.

The partnership began in 2010 with an assault both on and off the race track. Now entering into the second season in tandem with the U.S. Army, Brian O looks to further enhance the Army Strong message and reach even more young people throughout 2011. “One of the great joys of being a professional race car driver is the captive audience I enjoy with young people. This forum gives me a great platform to enlighten young people about pursuing their dreams, however using education as their foundation! (Olatunji is a graduate of Kettering University with a Bachelor of Mechanical Engineering). Interacting with young people and informing them of career options internally and externally unique to the Army is very gratifying,” said an honored Brian O.

Our Army is built on values, character and commitment which are also cornerstones for a successful motorsports program. Brian O and his race team are elated to have the strongest force behind them as they embark on the 2011 NHRA season. “Our Army Strong Soldiers exhibit strength, fortitude and a willingness to serve at all cost. We are truly blessed to live in a country where so many selflessly serve to allow us freedom. To represent these men and women is one of the highest honors one could receive. My team and I are humbled to partner with our Army,” stated a proud Brian O.

As part of the partnership, Brian O and Leadfoot Motorsports will join the Army’s efforts in reaching young Americans and their influencers about the many education and leadership opportunities available in the Army. The U.S. Army is also a proud supporter of Brian Olatunji’s philanthropic efforts and his personal charity, the Leadfoot Foundation, Inc. For the past five years the 501(c)(3) Non-Profit Organization has held an annual event to equip under privileged youth in Detroit with back to school essentials. The U.S. Army is extending its presenting partnership during this year’s 6th Annual Leadfoot Foundation Driving Excellence Charity Event. The event will be held at the lighthouse on Belle Isle Park, Detroit, MI on Saturday, September 17, 2011.

Brian Olatunji joins the U.S. Army Racing family which consists of Tony Schumacher, driver of the U.S. Army NHRA Top Fuel dragster, and Antron Brown of Don Schumacher Racing, along with Ryan Newman, who pilots the NASCAR Sprint Cup Series No. 39 U.S. Army Chevy, and Tony Stewart of Stewart-Haas Racing. The Army team of drivers represents more than one million brave Army Strong Soldiers, and give the men and women who serve this country a race team to be proud of. The motorsports program also provides opportunities for the Army to interact with prospects and influencers, and assists recruiters in building an all-volunteer force for our Nation.

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Pepsi Refreshes with Brian O Racing


April 25th, 2011 in News by

For the third consecutive year, Pepsi will continue its partnership with race car driver Brian Olatunji as he embarks on his 2011 pursuit of championship glory. Pepsi enjoys longstanding involvement in motorsports with notable current NASCAR drivers and NHRA greats. It is safe to say Pepsi has an undeniable past in motorsports and perhaps a long future. “Now Pepsi only has 27 years to go to match Kenny Bernstein’s record for longest continuous drag racing partnership ,” joked a motivated Brian O. “Brian O and the Leadfoot Motorsports organization present a great value proposition and we are pleased to have them in our portfolio,” said William Langford, Vice President of Field Marketing for Pepsi.

Brian O will kick off his race season at the largest single day drag race in the world, the 34th Annual Night Under Fire at Summit Motorsports Park in Norwalk, OH. There he plans to keep the 40,000 fans on hand entertained by blasting down the strip in his black, white and blue Pepsi themed hot rod. The Detroit native will wrap up his racing season at home during the NMCA Muscle Car Nationals in Milan, MI.

During races, fans will have the opportunity to interact with the team and participate in Pepsi promotions. Race goers will also have the chance to win the Pepsi SwagPak™ presented by Leadfoot Media. Brian O explains, “We try to give our fans and our partners more value than traditional partnerships!” This prize pack is given away at Brian O’s pit area during events. It consists of Pepsi and Brian O merchandise. The SwagPak™ has had overwhelming reception among race fans and been a staple since the beginning of Brian O’s partnership with Pepsi. At upcoming events the fans chances of winning will increase as more swag than ever will be given away. “The fans are the show! After all it won’t be much fun without thousands cheering you on! I look forward to speaking with each and every one of them,” said Brian O.

Pepsi is also a proud supporter of Brian Olatunji’s philanthropic efforts and his personal charity, the Leadfoot Foundation, Inc. For the past five years the 501(c)(3) Non-Profit Organization has held an annual event to equip under privileged youth in Detroit with back to school essentials. Pepsi is extending its presenting sponsorship during this year’s 6th Annual Leadfoot Foundation Driving Excellence Charity Event. The event will be held at the lighthouse on Belle Isle Park, Detroit, MI on Saturday, September 17, 2011. In addition to this event, Brian O keeps himself busy off the track by speaking to youth throughout the Midwest during the 2011 season about education and pursuing their dreams.

Brian O reflects, “Pepsi is a major contributor to the growth of our program. We’re pleased to continue our partnership and our goal is to deliver on and off the race track! We hope to keep them for many years to come.”

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Brian Olatunji’s Charity Event Helps Those In Need


September 15th, 2010 in News by

For the fifth consecutive year, Brian O’s personal charity, the Leadfoot Foundation, reached out to inner-city Detroit area youth by providing back-to-school necessities. Despite poor weather conditions thousands of people turned out to benefit from the much needed school supplies provided by donations many concerned corporations and individuals in the community. This year’s event proved to be the most successful in the event’s history as more young students than ever before were provided for.

Click here for a photo gallery.

HIGHLIGHTS

► 397 Students Fully Supplied Each with Dozens of Necessities

► 40 High School Students Entered Essay Contest (Prize: Laptop Computer)

► Approximately 5,000 Attendees (Despite Rain)

► 2,500 Hero Cards Given Away During Charity Event

► 10,000 Promotional Fliers Handed Out Before Event

► Live DJ, Food & Drinks, Children’s Activities

► Dodge Displayed Three 2011 Vehicles Off Showroom Floor

► Detroit Fire Department Displayed Fire Truck

► Dozens of Hot Rods, Race Cars & Motorcycles on Display

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