Posts Tagged ‘Charity’

Brian O’s Leadfoot Foundation Donates School Supplies


August 31st, 2012 in News by

UPDATE: Here are two great articles about the event!

Interview by Patrick Hayes – Kettering University

Kettering Alum’s Foundation Donates To Jalen Rose Leadership Academy – CBS Detroit

Brian Olatunji’s passion for hot cars is equaled by his passion for providing kids with the resources necessary to achieve their God-given potential by receiving a good education.

Olatunji, a 15-year drag racing veteran and the Leadfoot Foundation, Inc. will again demonstrate their support for Detroit youth on Tuesday, Sept. 4, 2012, at the Jalen Rose Leadership Academy when his Leadfoot Foundation distributes educational supplies to each of the school’s 240 students.

They will receive backpacks filled with supplies on the first day of classes to help ensure they will be successful throughout the 2012-2013 academic year.

Distribution of supplies will take place from 11:30am – 1:30pm at the academy, located at 15000 Trojan St. in northwest Detroit.

“Our goal is to give back to the very community from which I came,” said Olatunji, a native Detroiter who races on the National Hot Rod Association (NHRA) Funny Car circuit.

“After all, it takes a village to raise a child. I am adamant about giving back, especially given I am a proud Detroiter and a product of Detroit Public Schools.”

Olatunji is president of the non-profit Leadfoot Foundation, which has donated back-to-school essentials to Detroit school children for the last six years.
Over his racing career, Olatunji has competed in a variety of NHRA categories from Super Gas to Top Alcohol Funny Car. This season he is again at the wheel of the Leadfoot Motorsports primary race car.

A film crew from the upcoming SPEED series Dreams To Champions will be on hand Tuesday at the Jalen Rose Leadership Academy to cover Olatunji and the Leadfoot Foundation’s charitable efforts. He is the subject of a new reality series on the network that’s designed to reveal what it takes to make it as a professional racecar driver. The show is scheduled to debut in November.

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Giving! Youth! Impact! Leadfoot Foundation’s 6th Annual Driving Excellence Charity Event


September 2nd, 2011 in News by

For the sixth consecutive year, The Leadfoot Foundation, Inc (501(c)(3) Non-Profit Organization) will host the “Driving Excellence” charity event. “Driving Excellence” is the marquee event for the Leadfoot Foundation. During the event school supplies are collected then distributed to youth K-12th grade. “Our goal is to give back to the very community from which I came. After all, it takes a village to raise a child,” stated Brian Olatunji (Olatunji is Chairman and President of the Leadfoot Foundation, Inc). Detroit is prime territory to not only give back but focus on school supplies for youth. Although, Detroit has recently been well documented for trouble with public schools, the Leadfoot Foundation has been making an impact by providing back-to-school essentials for the past five years.

The Leadfoot Foundation enjoys strong partners with Pepsi and the U.S. Army; however it relies on the community to assist in their efforts. “The Driving Excellence charity event is the platform we use to ensure youth have the necessities to perform in the classroom. It is essential for everyone in a position to give, to bring $10 or more in unopened school supplies to the event to assist those in need,” said an emphatic Olatunji.

This year’s event will take place from noon until 5 pm on Saturday, September 17th at the Lighthouse on Belle Isle Park.

The Leadfoot Foundation has assembled a team of volunteers who are enthusiastic about serving each and every young person with school supplies to begin their school year. Olatunji continued, “We have our sights on continuing to grow this event. Ultimately, we want this event to be known as THE SCHOOLS SUPPLIES DRIVE of the City of Detroit. I am adamant about giving back especially given I am a proud Detroiter and a product of Detroit Public Schools!”

In addition to the collection and distribution of school supplies there will be a live DJ, hot rods on display, exotic motorcycles, face painting as well as five new 2012 Chrysler vehicles. Gleaners Community Food Bank has also been gracious to provide snacks for the young people to enjoy. The event provides an opportunity for the community to interact with each other through activities such as a kids station while benefiting with essential back-to-school supplies.

For more details as well as a place to donate, please visit The Leadfoot Foundation’s website at: www.leadfootfoundation.org.

Download a PDF of this news article here.

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New Brian O Racing Press Packet


September 1st, 2011 in Updates by

Brian Olatuji’s Press Packet PDF download has been completally revamped. Updated information including a new racing history time line, brand new graphics on every page and tons of high quality never before seen pictures. Download it now at the link below!

 http://www.brianolatunji.com/downloads/packet/Brian_Olatunji_Marketing_&_Press_Packet-2011.pdf

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Brian O and Leadfoot Motorsports Remain ARMY STRONG!


May 9th, 2011 in News by

Brian Olatunji and the Leadfoot Motorsports organization are proud to announce a continuing partnership with the U.S. Army for 2011. Brian O will serve as a “center of influence” and facilitate the U.S. Army in spreading the message about education as well as career opportunities as an Army Strong Soldier.

The partnership began in 2010 with an assault both on and off the race track. Now entering into the second season in tandem with the U.S. Army, Brian O looks to further enhance the Army Strong message and reach even more young people throughout 2011. “One of the great joys of being a professional race car driver is the captive audience I enjoy with young people. This forum gives me a great platform to enlighten young people about pursuing their dreams, however using education as their foundation! (Olatunji is a graduate of Kettering University with a Bachelor of Mechanical Engineering). Interacting with young people and informing them of career options internally and externally unique to the Army is very gratifying,” said an honored Brian O.

Our Army is built on values, character and commitment which are also cornerstones for a successful motorsports program. Brian O and his race team are elated to have the strongest force behind them as they embark on the 2011 NHRA season. “Our Army Strong Soldiers exhibit strength, fortitude and a willingness to serve at all cost. We are truly blessed to live in a country where so many selflessly serve to allow us freedom. To represent these men and women is one of the highest honors one could receive. My team and I are humbled to partner with our Army,” stated a proud Brian O.

As part of the partnership, Brian O and Leadfoot Motorsports will join the Army’s efforts in reaching young Americans and their influencers about the many education and leadership opportunities available in the Army. The U.S. Army is also a proud supporter of Brian Olatunji’s philanthropic efforts and his personal charity, the Leadfoot Foundation, Inc. For the past five years the 501(c)(3) Non-Profit Organization has held an annual event to equip under privileged youth in Detroit with back to school essentials. The U.S. Army is extending its presenting partnership during this year’s 6th Annual Leadfoot Foundation Driving Excellence Charity Event. The event will be held at the lighthouse on Belle Isle Park, Detroit, MI on Saturday, September 17, 2011.

Brian Olatunji joins the U.S. Army Racing family which consists of Tony Schumacher, driver of the U.S. Army NHRA Top Fuel dragster, and Antron Brown of Don Schumacher Racing, along with Ryan Newman, who pilots the NASCAR Sprint Cup Series No. 39 U.S. Army Chevy, and Tony Stewart of Stewart-Haas Racing. The Army team of drivers represents more than one million brave Army Strong Soldiers, and give the men and women who serve this country a race team to be proud of. The motorsports program also provides opportunities for the Army to interact with prospects and influencers, and assists recruiters in building an all-volunteer force for our Nation.

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Pepsi Refreshes with Brian O Racing


April 25th, 2011 in News by

For the third consecutive year, Pepsi will continue its partnership with race car driver Brian Olatunji as he embarks on his 2011 pursuit of championship glory. Pepsi enjoys longstanding involvement in motorsports with notable current NASCAR drivers and NHRA greats. It is safe to say Pepsi has an undeniable past in motorsports and perhaps a long future. “Now Pepsi only has 27 years to go to match Kenny Bernstein’s record for longest continuous drag racing partnership ,” joked a motivated Brian O. “Brian O and the Leadfoot Motorsports organization present a great value proposition and we are pleased to have them in our portfolio,” said William Langford, Vice President of Field Marketing for Pepsi.

Brian O will kick off his race season at the largest single day drag race in the world, the 34th Annual Night Under Fire at Summit Motorsports Park in Norwalk, OH. There he plans to keep the 40,000 fans on hand entertained by blasting down the strip in his black, white and blue Pepsi themed hot rod. The Detroit native will wrap up his racing season at home during the NMCA Muscle Car Nationals in Milan, MI.

During races, fans will have the opportunity to interact with the team and participate in Pepsi promotions. Race goers will also have the chance to win the Pepsi SwagPak™ presented by Leadfoot Media. Brian O explains, “We try to give our fans and our partners more value than traditional partnerships!” This prize pack is given away at Brian O’s pit area during events. It consists of Pepsi and Brian O merchandise. The SwagPak™ has had overwhelming reception among race fans and been a staple since the beginning of Brian O’s partnership with Pepsi. At upcoming events the fans chances of winning will increase as more swag than ever will be given away. “The fans are the show! After all it won’t be much fun without thousands cheering you on! I look forward to speaking with each and every one of them,” said Brian O.

Pepsi is also a proud supporter of Brian Olatunji’s philanthropic efforts and his personal charity, the Leadfoot Foundation, Inc. For the past five years the 501(c)(3) Non-Profit Organization has held an annual event to equip under privileged youth in Detroit with back to school essentials. Pepsi is extending its presenting sponsorship during this year’s 6th Annual Leadfoot Foundation Driving Excellence Charity Event. The event will be held at the lighthouse on Belle Isle Park, Detroit, MI on Saturday, September 17, 2011. In addition to this event, Brian O keeps himself busy off the track by speaking to youth throughout the Midwest during the 2011 season about education and pursuing their dreams.

Brian O reflects, “Pepsi is a major contributor to the growth of our program. We’re pleased to continue our partnership and our goal is to deliver on and off the race track! We hope to keep them for many years to come.”

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Brian O’s Blog: Right Now


October 6th, 2010 in Blog by

It has been said that young people are our future, however I also like to believe they are our “right now.” Each time I get the opportunity to interact and speak with the next generation, I am encouraged and astounded by the things I learn. After all, my goal is to always encourage and offer perspective, while also gaining from their perspective as well. In the past few weeks I have had the opportunity to speak to a range of high school students around the Metro Detroit area about a diverse array of topics. Each school and student population is unique. The overwhelming consistency is that these students wanted to know how they could improve themselves as well as the world around them. I certainly enjoyed the dialogue and hope that in some small part that I made an impression and ultimately impacted their lives.

Editor’s Note: Brian has made 7 personal apperances for schools and charities so far this fall on behalf of the U.S. Army, Pepsi and his many other parnters.



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Brian Olatunji’s Charity Event Helps Those In Need


September 15th, 2010 in News by

For the fifth consecutive year, Brian O’s personal charity, the Leadfoot Foundation, reached out to inner-city Detroit area youth by providing back-to-school necessities. Despite poor weather conditions thousands of people turned out to benefit from the much needed school supplies provided by donations many concerned corporations and individuals in the community. This year’s event proved to be the most successful in the event’s history as more young students than ever before were provided for.

Click here for a photo gallery.

HIGHLIGHTS

► 397 Students Fully Supplied Each with Dozens of Necessities

► 40 High School Students Entered Essay Contest (Prize: Laptop Computer)

► Approximately 5,000 Attendees (Despite Rain)

► 2,500 Hero Cards Given Away During Charity Event

► 10,000 Promotional Fliers Handed Out Before Event

► Live DJ, Food & Drinks, Children’s Activities

► Dodge Displayed Three 2011 Vehicles Off Showroom Floor

► Detroit Fire Department Displayed Fire Truck

► Dozens of Hot Rods, Race Cars & Motorcycles on Display

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Brian O Autographs at NASCAR Race for Charity


August 19th, 2010 in News by

Pepsi and U.S. Army race car driver Brian Olatunji was featured in the Forgotten Harvest Autograph Session alongside Boxing Champion Evander Holyfield and NASCAR driver Chase Austin. This charity event during the NASCAR Nationwide Series event at the Michigan International Speedway raised awarness for hungry children in Metro Detroit. Forgotten Harvest is raising funds and collecting food, with partners like United Race Group and Walgreens to rescue and deliver fresh, nutritious food for children to eat during Summer Vacation and at other times when they can’t participate in school breakfast and lunch programs. If you are interested in lending your support visit their website at ForgottenHarvest.org.

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Brian O’s Blog: Seeing is Believing!


September 19th, 2009 in Blog by

Seeing is believing! That’s the theme of our recent activities while hosting the Leadfoot Foundation’s 4th Annual Youth Empowerment Car Show charity event. The objective of the event is to provide back-to-school essentials to the underserved community from which I grew up. Notwithstanding is the wealth of talent and vision of these young people to make a difference in our ever changing world, the Leadfoot Foundation takes great pride in providing a vehicle to help cultivate these dreams. Although there were overcast for much of the event, interaction with tomorrow’s future provided all the sunshine and optimism one could ask for. I recall one conversation with a young man who when asked what he wanted to be when he grew up quickly stated, “a mechanic!” Given that he and I were engaged in a one-on-one conversation I asked why. He expressed his desire to work with cars and I could see his passion for the automobile in his eyes. I then went on to ask if he knew anything about engineering, specifically mechanical engineering. He told me it had something to do with designing things, although he revealed he had never met a mechanical engineer or any engineer for that matter. I went on to explain how mechanical engineering was the cornerstone for automotive ingenuity. He not only expressed an interest but was very inquisitive about the opportunities mechanical engineering could provide. Of course I saw this as the perfect time to let the cat out of the bag. When I told him I went to school for mechanical engineering and worked in the automotive industry as a mechanical engineer I could see the light bulb go off in his head. With great excitement in his voice he said, “But you drive the Pepsi race car.” Of course I acknowledged my chosen career path I did not want to lose site of how education is and will remain an integral part of my life and it’s contribution to me living my dream.

Ultimately I felt as if that young man was inspired by our conversation and my sincere desire is that our conversation gave him a broader perspective to the world around him. There were many other conversations with the hundreds of aspiring minds in attendance; however that one stuck out to me the most. In addition to the inspirational conversations I was overjoyed to see each and every one of the young people leave with a bundle of school supplies courtesy of the many contributors to our annual event. The goals of the event have remained firm since it’s inception but the vehicle we employed to achieve them changed drastically this year. We asked that attendees bring a minimum of $10 in unopened school supplies. To see the outpour of support from the community was simply something special. The Leadfoot Foundation and the committee who work tirelessly throughout the year to make this event a success are already hard at work on next years 5th annual event. I am more than looking forward to the event. I know with tactical hard work it will even more exceptional with a greater impact! To all who donated, THANK YOU FROM THE BOTTOM OF MY HEART!” To our next generation, “Here’s to a successful and productive school year!” Until next… Live Fast, Drive Hard!!!

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