Posts Tagged ‘Brian Olatunji’

Brian O and Leadfoot Motorsports Remain ARMY STRONG!


May 9th, 2011 in News by

Brian Olatunji and the Leadfoot Motorsports organization are proud to announce a continuing partnership with the U.S. Army for 2011. Brian O will serve as a “center of influence” and facilitate the U.S. Army in spreading the message about education as well as career opportunities as an Army Strong Soldier.

The partnership began in 2010 with an assault both on and off the race track. Now entering into the second season in tandem with the U.S. Army, Brian O looks to further enhance the Army Strong message and reach even more young people throughout 2011. “One of the great joys of being a professional race car driver is the captive audience I enjoy with young people. This forum gives me a great platform to enlighten young people about pursuing their dreams, however using education as their foundation! (Olatunji is a graduate of Kettering University with a Bachelor of Mechanical Engineering). Interacting with young people and informing them of career options internally and externally unique to the Army is very gratifying,” said an honored Brian O.

Our Army is built on values, character and commitment which are also cornerstones for a successful motorsports program. Brian O and his race team are elated to have the strongest force behind them as they embark on the 2011 NHRA season. “Our Army Strong Soldiers exhibit strength, fortitude and a willingness to serve at all cost. We are truly blessed to live in a country where so many selflessly serve to allow us freedom. To represent these men and women is one of the highest honors one could receive. My team and I are humbled to partner with our Army,” stated a proud Brian O.

As part of the partnership, Brian O and Leadfoot Motorsports will join the Army’s efforts in reaching young Americans and their influencers about the many education and leadership opportunities available in the Army. The U.S. Army is also a proud supporter of Brian Olatunji’s philanthropic efforts and his personal charity, the Leadfoot Foundation, Inc. For the past five years the 501(c)(3) Non-Profit Organization has held an annual event to equip under privileged youth in Detroit with back to school essentials. The U.S. Army is extending its presenting partnership during this year’s 6th Annual Leadfoot Foundation Driving Excellence Charity Event. The event will be held at the lighthouse on Belle Isle Park, Detroit, MI on Saturday, September 17, 2011.

Brian Olatunji joins the U.S. Army Racing family which consists of Tony Schumacher, driver of the U.S. Army NHRA Top Fuel dragster, and Antron Brown of Don Schumacher Racing, along with Ryan Newman, who pilots the NASCAR Sprint Cup Series No. 39 U.S. Army Chevy, and Tony Stewart of Stewart-Haas Racing. The Army team of drivers represents more than one million brave Army Strong Soldiers, and give the men and women who serve this country a race team to be proud of. The motorsports program also provides opportunities for the Army to interact with prospects and influencers, and assists recruiters in building an all-volunteer force for our Nation.

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Pepsi Refreshes with Brian O Racing


April 25th, 2011 in News by

For the third consecutive year, Pepsi will continue its partnership with race car driver Brian Olatunji as he embarks on his 2011 pursuit of championship glory. Pepsi enjoys longstanding involvement in motorsports with notable current NASCAR drivers and NHRA greats. It is safe to say Pepsi has an undeniable past in motorsports and perhaps a long future. “Now Pepsi only has 27 years to go to match Kenny Bernstein’s record for longest continuous drag racing partnership ,” joked a motivated Brian O. “Brian O and the Leadfoot Motorsports organization present a great value proposition and we are pleased to have them in our portfolio,” said William Langford, Vice President of Field Marketing for Pepsi.

Brian O will kick off his race season at the largest single day drag race in the world, the 34th Annual Night Under Fire at Summit Motorsports Park in Norwalk, OH. There he plans to keep the 40,000 fans on hand entertained by blasting down the strip in his black, white and blue Pepsi themed hot rod. The Detroit native will wrap up his racing season at home during the NMCA Muscle Car Nationals in Milan, MI.

During races, fans will have the opportunity to interact with the team and participate in Pepsi promotions. Race goers will also have the chance to win the Pepsi SwagPak™ presented by Leadfoot Media. Brian O explains, “We try to give our fans and our partners more value than traditional partnerships!” This prize pack is given away at Brian O’s pit area during events. It consists of Pepsi and Brian O merchandise. The SwagPak™ has had overwhelming reception among race fans and been a staple since the beginning of Brian O’s partnership with Pepsi. At upcoming events the fans chances of winning will increase as more swag than ever will be given away. “The fans are the show! After all it won’t be much fun without thousands cheering you on! I look forward to speaking with each and every one of them,” said Brian O.

Pepsi is also a proud supporter of Brian Olatunji’s philanthropic efforts and his personal charity, the Leadfoot Foundation, Inc. For the past five years the 501(c)(3) Non-Profit Organization has held an annual event to equip under privileged youth in Detroit with back to school essentials. Pepsi is extending its presenting sponsorship during this year’s 6th Annual Leadfoot Foundation Driving Excellence Charity Event. The event will be held at the lighthouse on Belle Isle Park, Detroit, MI on Saturday, September 17, 2011. In addition to this event, Brian O keeps himself busy off the track by speaking to youth throughout the Midwest during the 2011 season about education and pursuing their dreams.

Brian O reflects, “Pepsi is a major contributor to the growth of our program. We’re pleased to continue our partnership and our goal is to deliver on and off the race track! We hope to keep them for many years to come.”

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Mother Nature Keeps Brian O and the U.S. Army Golden Knights Grounded


October 28th, 2010 in News by

Fort Knox, KY - 50 mph wind, torrential rain and the largest clustered fall storm pattern in the Midwest since 1977 kept Brian Olatunji grounded from his madden voyage with the U.S. Army Golden Knights. When presented with the opportunity to jump from a perfectly good airplane and plunge to the earth at up to 180 mph Brian O quickly jumped at the chance. “This has always been on my bucket list and doing it with the best in the world is going to be incredible,” said Olatunji. “I’m humbled to be a representative for our Army and honored for this opportunity! To say I’m excited is an understatement! Terminal velocity 14,000 feet up is my goal!”

Along with U.S. Army Staff Sergeant Dailey, Brian O made the trek from Michigan to Fort Knox, KY to the Army post where the nation’s vault and gold are located. Unseasonably warm weather greeted them upon arrival Monday afternoon; however Mother Nature did not stay kind as the weather made a complete 180 in the days to follow. Due to the Midwest super-storm the excursion and lifetime experience has been put on ice for NHRA U.S. Army driver Brian O.

“Although I’m a bit disappointed, it was great getting up to speed on the different facets of skydiving and competitive jumping. Interacting with the Knights (who are Army Soldiers) was definitely the highlight. Their world is very fascinating and has some of the same attributes as strapping into one of the fastest hot rods on the planet. I’m looking forward to getting the call to fall from the sky again, however this time I’ll have to have a one-on-one with Mother Nature beforehand. Now if only I could arrange for a tour of the treasury itself…. Hmmmm,” joked Olatunji.

Together with the forceful winds, atmospheric pressures were at Category 3 Hurricane levels. Although up for the challenge both Brian O and the Golden Knights knew they were no match for the strongest non-costal storm in the history of the United States.

For more details, please visit Olatunji’s website at www.BrianORacing.com or follow him on twitter at: @BrianORacing.

Download a PDF of this news article here.

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Brian Olatunji Ends Season with Momentum


October 6th, 2010 in Race Report by

The first night in October proved to be a fast one as tons of fans flooded Milan Dragway. Fresh off of a new Martin Technology car setup, Brian Olatunji continued the momentum brought on by several days of testing in preparation for the night’s festivities. “It is always great to end the season on a high note. It really speaks to the hard work the crew has put in all season,” said Olatunji. Last race season Brian O’s fastest pass in his Pepsi Hot Rod was a 10.60, and during the final race of the 2010 season he improved to a 9.82 second elapsed time in a losing effort during All Motor class eliminations.

All of Brian’s runs would have been good enough to compete for the win in the Open Comp category, which Brian O was participating in at the beginning of the night. Unfortunately Brian O and his Pepsi Hot Rod are too fast off the starting line for the Open Comp class. The christmas tree runs at a slower pace in the category, and Brian O being the fastest leaver on the grounds was tripping the red light during Open Comp qualifying before eventually switching back to All Motor. Before the night was done the Leadfoot driver was thinking about next year, “We are already in preparation for next season and look to have an even more sizable impact. The championship is all we’re focused on over the winter.”

Brian O and the team continued Leadfoot’s tradition of going above and beyond for it’s marketing partners. As Brian O explained, “The hot rod ran well and we accomplished our marketing objectives. What more can I say!” As always, Pepsi and U.S. Army prizes were tossed into the packed grandstands and Brian addressed the crowd over the dragway’s PA system. To listen to Brian O’s short discussion for the fans click here!

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Brian O’s Blog: Right Now


October 6th, 2010 in Blog by

It has been said that young people are our future, however I also like to believe they are our “right now.” Each time I get the opportunity to interact and speak with the next generation, I am encouraged and astounded by the things I learn. After all, my goal is to always encourage and offer perspective, while also gaining from their perspective as well. In the past few weeks I have had the opportunity to speak to a range of high school students around the Metro Detroit area about a diverse array of topics. Each school and student population is unique. The overwhelming consistency is that these students wanted to know how they could improve themselves as well as the world around them. I certainly enjoyed the dialogue and hope that in some small part that I made an impression and ultimately impacted their lives.

Editor’s Note: Brian has made 7 personal apperances for schools and charities so far this fall on behalf of the U.S. Army, Pepsi and his many other parnters.



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Brian Olatunji’s Charity Event Helps Those In Need


September 15th, 2010 in News by

For the fifth consecutive year, Brian O’s personal charity, the Leadfoot Foundation, reached out to inner-city Detroit area youth by providing back-to-school necessities. Despite poor weather conditions thousands of people turned out to benefit from the much needed school supplies provided by donations many concerned corporations and individuals in the community. This year’s event proved to be the most successful in the event’s history as more young students than ever before were provided for.

Click here for a photo gallery.

HIGHLIGHTS

► 397 Students Fully Supplied Each with Dozens of Necessities

► 40 High School Students Entered Essay Contest (Prize: Laptop Computer)

► Approximately 5,000 Attendees (Despite Rain)

► 2,500 Hero Cards Given Away During Charity Event

► 10,000 Promotional Fliers Handed Out Before Event

► Live DJ, Food & Drinks, Children’s Activities

► Dodge Displayed Three 2011 Vehicles Off Showroom Floor

► Detroit Fire Department Displayed Fire Truck

► Dozens of Hot Rods, Race Cars & Motorcycles on Display

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Eyes Set on Victory Lane


September 10th, 2010 in Race Report by

The Leadfoot Motorsports team was poised and ready for a race win as Brian O took the Pepsi Hot Rod out in front of the near sellout crowd on August 6th. The team had made several test laps in anticipation for the race, which placed it among the fastest cars in the field. Excitement turned to disappointment as the motor suffered a major malfunction on the last qualifying lap. The team later learned that a bearing had failed due to foreign contaminants in the engine.

The team’s new partnership with Martin Technology was well timed as work began on the engine immediately after the event. The repairs and modifications were completed just in time for the next race on September 3rd, but due to the time crunch no testing dates could be worked in before the race kicked off. The car made a strong instillation lap on the first qualifying pass. Brian O lifted off the gas before the finish line to insure that the car was safely prepared. All nuts and bolts were checked on the new look engine. On the second qualifying lap the Hot Rod’s transmission began to leak some fluid and in the interest of safety Brian O decided to park the car. Due to the limitations of the racing environment repairs would have to wait until the Pepsi Hot Rod was back at the Martin Technology shop.

The transmission was quickly repaired at the Martin Technology center and testing began immediately after. Due to the new engine combination the car’s setup has changed completely from the season’s starting point in June. It is being dialed in with each pass. The Pepsi Hot Rod was tested on three different dates and the car is picking up speed as the new combination is being dialed in. Brian O and the entire Leadfoot organization expects to win for the last race of the season in October.

At both events the team did not let a parked car slow them down. Marketing Partner Initiatives were all cranked up to the max. The team made a group effort to entertain the record attendance at the August and the September Milan Dragway Heads Up Series races. T-Shirts and other prizes were tossed in front of the grandstands by Brian O, U.S. Army Soldiers and the Leadfoot Models. During the September race, Brian O hyped the crowd on the PA system. Click here to listen to the MP3!

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Brian O Autographs at NASCAR Race for Charity


August 19th, 2010 in News by

Pepsi and U.S. Army race car driver Brian Olatunji was featured in the Forgotten Harvest Autograph Session alongside Boxing Champion Evander Holyfield and NASCAR driver Chase Austin. This charity event during the NASCAR Nationwide Series event at the Michigan International Speedway raised awarness for hungry children in Metro Detroit. Forgotten Harvest is raising funds and collecting food, with partners like United Race Group and Walgreens to rescue and deliver fresh, nutritious food for children to eat during Summer Vacation and at other times when they can’t participate in school breakfast and lunch programs. If you are interested in lending your support visit their website at ForgottenHarvest.org.

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Independence Weekend Kick Off


July 18th, 2010 in Race Report by

On the Friday of July 4th weekend, a standing room only crowd piled into Milan Dragway. All were witnesses to gorgeous weather, hot racing action and fireworks. Brian Olatunji and the entire Leadfoot Motorsports crew showed off American pride with the red, white and blue of Pepsi. As Brian O signed autographs, the U.S. Army hosted race fans in the Leadfoot pits with a Hummer featuring the video game Rockband.

Improving from June’s performance Brian Olatunji qualified in the 10th position, after clearing up the mechanical troubles from the last race and repairing the minimal damage to the quarter panel next to the Rodgers Chevrolet decal. The team has begun fine tuning the hot rod to get a leg up on the competition. As qualifying unfolded the Pepsi Hot Rod’s Toyo Tires spun faster with each lap down the race track. During eliminations Brian O was eventually edged out by fellow Lucas Oil driver Ben Mens. Thanks to the on track improvements, Olatunji is now 7th in the championship point standings for the All Motor class.

The Milan Dragway track announcers again welcomed Brian O into the booth for another live interview in front of the capacity crowd. Click here take a listen!

In an effort to improve the on track performance the Leadfoot team installed a new ignition box onto the Pepsi Hot Rod. The crew is now able to fine tune the car with the assistance of a lap top using the sophisticated Racepak program. This also enables the team to record telemetry from major components on the car, allow for detailed analysis after laps have been made. This and other new parts and pieces were tested at Milan Dragway on July 14th and 16th. A total of 15 laps were made. Brian O is looking forward to taking this new speed to the competition at the next race on August 6th.

In addition to racing and testing, Brian Olatunji made a personal appearance at the Knight’s NAPA Auto Parts 1st Annual Car Show in Commerce, MI on July 17th. The Pepsi / U.S. Army Hot Rod was the first car on display. It was parked next to the NAPA Nitro Funny Car and was seen by customers and passersby for over 5 hours. Brian O signed hero cards and had fun chatting with the locals during this appearance.

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