Posts Tagged ‘Bell Racing’

Brian O’s Blog: Preparation is the Key to Success


May 19th, 2009 in Blog by

My Vice President Ian Moore, crew chief Uncle Johnny and I have been burning both ends of the candle lately getting ready for the season. As exciting as it is to sign a new major partner there is twice the amount of work to update everything. From vehicle, trailer, and golf cart graphics — to new crew apparel, pit art, autograph cards and a completely new website among other things there is much to finish prior to our first event of the season June 5th at Milan Dragway.

Those items are only on the marketing side. I am also working with our crew on a new engine combination which should allow us to be more competitive from the onset. I also need to ensure all of our support equipment (i.e. truck, trailer) is ready for the season ahead as well as order parts from our many supporters. We’ll receive rubber from Toyo Tires, lubricants from Lucas Oil, apparel from Vicci, parts from Jeg’s and safety equipment from Bell. We are pleased to welcome back each of these companies and look to continue to be apart of their marketing portfolio. North Channel Graphics will again adorn our hot rod. From the looks of our recently finished Leadfoot Media car renders it will be one bad ass looking Pepsi race car. The arrivals are always an exciting time for me as I anticipate the season and see the plan coming together! We also upgraded a litany of safety items on the hot rod by way of a trip to Skinny Kid race cars for a funny car roll cage upgrade.

I’m always amazed at how my corporate experience correlates to our racing program. With the need to ensure we meet our objectives tight timing is not only developed but kept and the only way we can guarantee success. We are now only weeks away from the season opener and things are coming together pretty good. Of course there are always obstacles. To quote my favorite rapper Jay Z, “difficult takes a day, impossible takes a week!” In the meantime I have to get back to the grind… See you at the races soon. Until then… Live fast, Drive hard!!!

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Brian Olatunji to Concentrate on Professional Career


February 22nd, 2007 in News by

Detroit, MI – Aspiring 24 year old NHRA Fuel Funny Car driver Brian Olatunji has decided to run a limited schedule for the 2007 drag racing season in favor of utilizing his and Leadfoot Motorsports’ resources to acquire the funding to compete at the sport’s highest level. After a successful 2006 campaign, which saw the team dawn the colors of Von Dutch as a primary sponsor, Brian and his marketing company—Leadfoot Marketing (a division of Leadfoot Motorsports)—are making a consorted effort to put the right corporate partner at the forefront of NHRA PowerAde drag racing.

Last season Brian spent much of his time at the wheel of the team’s Chevrolet Monte Carlo Super Gas entry. The same can be expected this season, however only on a limited schedule. “Last season was fantastic representing; Von Dutch, Sherwin Williams / Planet Color, Lucas Oil, Jegs, Toyo Tires, Splitfire Spark Plugs, Drive Train Specialists, Print Max, Bell Racing Company, North Channel Graphics and Olaraceway.com. The fan reception was great and acquiring seat time is paramount regardless of the category. All in all it was a definite success!” Olatunji commented.

Brian went on to add that, “last season we went to 17 events, however this season we intend on competing in much fewer. Our schedule has not been finalized, however I expect somewhere around half as many as last season.”

In spite of a consolidated schedule, the licensed Top Alcohol Funny Car driver and 2005 Mechanical Engineering graduate of Kettering University is focused on finding a corporate partner in hopes of cultivating a career in the drag racing limelight. “The key is representing a company who is just as emphatic about representing you as you are about them. Meeting the objectives of the company is always at the forefront of your marketing initiatives; however a career partner that will not compromise winning on and off the race track is essential,” Olatunji revealed.

With Leadfoot Marketing’s proven track record of finding corporate partners to establish Brian O’s imminent professional career, they are confident that an ideal partnership will be forged.

For more details, please visit Olatunji’s website at www.olaraceway.com.

Download a PDF of this news article here.

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Brian Olatunji Set to Colorize the Planet with Von Dutch


May 5th, 2006 in News by

‘Brian Olatunji and Leadfoot Motorsports set to Colorize the Planet with the Von Dutch Racing Team at Milan Dragway’

Milan, MI. – Spring training is already over which means it’s time for the real battle to begin. Let’s get ready to rumble…. The Friday night fights at Milan Dragway! Despite limited competition during the 2005 season Brian Olatunji is eager to get back behind the wheel of the Leadfoot Motorsports Chevrolet Monte Carlo sponsored by Von Dutch to do battle. Anxiously anticipating the arrival of the new season the Leadfoot Motorsports team has been hard at work preparing a completely new combination as well as the announcement of a barrage of marketing partners who have joined the Leadfoot Motorsports family.

“The Skinny Kid Race cars heads-up race at Milan Dragway is the ideal venue to debut for our 2006 racing campaign. This is my home track and I look forward to the thousands of fans that I know will turn out to see the fastest door-slammers in the Midwest compete. This venue gives all of my family and friends the opportunity to come out and enjoy what is sure to be a great time,” said Olatunji.

Olatunji and Leadfoot Motorsports are ecstatic about the upcoming season and rightfully so with the addition of Von Dutch Originals as the teams primary sponsor. “Von Dutch is the most awesome company in the world to be associated with. I have to give Kai at Von Dutch credit because he has believed in me and my program from day one. Besides that the apparel represents the true racer and is the hottest on the market!”

Leadfoot Motorsports also has the expertise of Sherwin Williams Automotive Finishes and their new “Planet Color” product line on board. “Planet Color has given me my very own color in Purple Olatunji, what more can I say!” Team Leadfoot Motorsports would also like to thank the tremendous support received from Jeg’s, Lucas Oil Products, Toyo Tires, Drive Train Specialists, Split Fire Spark Plugs, Bell Racing and North Channel Graphics. These companies offer the finest in products and services and provide Leadfoot Motorsports with the ingredients for the winning combination.

For more information on Brian Olatunji, Leadfoot Motorsports or any of the marketing partners associated with Leadfoot Motorsports please visit www.olaraceway.com.

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Brian O’s Blog


April 25th, 2006 in Blog by

The excitement of spring is in the air with constant daily deliveries of race car parts arriving at our race shop. Today we received our new rear slicks and front runners from our sponsor Toyo Tires. Toyo has been working to develop tires for our combination for the past couple of seasons and we are looking forward to the performance we know they will provide. In addition to the tires we also received my helmet shell from Bell racing another of our marketing partners that our shop manager will have sent out to North Channel Graphics for an interesting concept to be applied by our graphics guy.

North Channel Graphics is known for their design and application of graphics on the Dodge Viper, Ford GT numerous NASCAR programs such as Mark Martin’s team and now they are part of the Leadfoot Motorsports family. Working with these companies allows me the opportunity to chase the dream because of their immense support. Today I have also been working with my sister Toyin. She is the Charity and Special events coordinator of Leadfoot Motorsports and also an employee of the United Way foundation. We have been discussing ideas on how to develop the Leadfoot Foundation charity program for the upcoming season. Hopefully we can make a little more progress on the approval of our new trailer tomorrow. Check back soon and I’ll keep you posted. Thanks!!!

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