Posts Tagged ‘Ad Campaign’

Von Dutch/Leadfoot Motorsports Model Search Down to Eight Finalists

November 1st, 2006 in News by

Detroit, MI – When company president and CEO of Leadfoot Motorsports, Brian Olatunji, approached his company with the idea for a summer model search, his employees were rather hesitant. “Where would the models come from?” and “What big name would help gravitate those models to us?” Vice President of Marketing, Ian Moore wondered.

With a little planning and dedication, both of his questions were answered at the beginning of February 2006.

Olatunji traveled cross county where he wowed Von Dutch with his drive and personality and soon a partnership ensued. Upon his return, employees of Leadfoot Motorsports began a campaign which included plastering the internet with press releases of these companies collaboration in hopes of attracting worthy candidates. Olatunji’s vision of Von Dutch/Leadfoot Motorsports model search had officially turned into a reality.

More than 200 contestants have applied for the 2006 Von Dutch/Leadfoot Motorsports model search since its opening competition on May 5, 2006. Eight beautiful models were fortunate enough to be selected as finalists.

Kasee, Jami, Cindy, Michelle, Scherry, Melissa, Jane and Amber have endured stifling heat, torrential rains, anxious crowds and hours of standing in stilettos in order to reach their coveted status. “It has been a long process to get to this point. At lot of patience is necessary when entering a competition like this, but in the end, I know it will be worth it,” one model revealed.

At each Friday night head-up race Olatunji participated in [held at Milan Dragway in Milan, MI], three to four talented ladies were invited out to display their promotional prowess while Leadfoot Advisor Helena Olatunji as well as Special Events Coordinator Desiree Harrison supervised.

The lady who expressed the most poise, drive and personality beat out the competition and became that month’s beauty. But the competition didn’t end there. Next, the ladies had to impress Harrison with their eloquence and overall passion for promotional modeling during a half hour phone interview. “These ladies were entered into the competition because of their looks and moved on because of their outgoing personality,” Harrison commented. “But as a finalist, [Leadfoot Motorsports and Von Dutch] want a model who can also speak well and represent Brian and the collective image of Von Dutch/Leadfoot Motorsports in a positive light.”

On November 4, 2006, Olatunji and his crew will make the trek to Milan for the last Skinny Kid Heads-Up race of the season. Olatunji’s advisor, as well as Harrison will be on hand with the finalists, were each will have the last chance to see who is worthy of being crowned the winner. For this last race, they will have additional help however, as four judges associated with Leadfoot Motorsports have been invited to come. Whoever does win is bound to raise their model status as she will be a part of an upcoming ad campaign for Von Dutch.

Until November 4th, the ladies are remaining positive and are making sure they keep up on Leadfoot’s news. Telling everyone they know to vote for them on Leadfoot’s website is also a priority and has held to much excitement.

Olatunji himself is excited about the competition and has spoken with each finalist in the hopes of keeping a connection between himself and all aspects of his company. “I wanted to personally introduce myself so [the models] could get a feel of who they might be representing.” He even put his own message up on his website for the model finalists: “I wish you good luck and continued success in pursuing your dreams…live fast, drive hard!!”

On November 4th at Milan Dragway [] we’ll see which of the eight finalists will live out their modeling dream of being featured in a Von Dutch ad!

Come to to vote for your favorite model!

You can check out Brian Olatunji and Leadfoot Motorsports at
Interview Contact: Desiree Y. Harrison, Special Events Coordinator and Public Relations
Telephone: 313-300-7114

Leadfoot Motorsports
3514 Arbor Drive
Fenton, MI 48430

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Von Dutch / Leadfoot Model Search at Milan Dragway

May 5th, 2006 in News by

‘Brian Olatunji and Leadfoot Motorsports have more up their Sleeves than Raw Horsepower with the Von Dutch / Leadfoot Motorsports Model Search at Milan Dragway’

Milan, MI – Leadfoot Motorsports led by driver Brian Olatunji and primary sponsor Von Dutch Originals has developed a program for the Skinny Kid Race cars heads-up race at Milan Dragway. This program involves the first annual Von Dutch / Leadfoot Motorsports model search. Leadfoot Motorsports will be on hand with some of the most beautiful young ladies in the country to compete for the opportunity to be featured in a Von Dutch ad campaign.

“The Friday night heads-up race is one of the most fun and entertaining nights of drag racing, therefore I decided to work with Von Dutch and Milan Dragway to further enhance these exciting events,” said Olatunji.

Add in the fact there are eight remaining events and this contest is sure to be as hot as a Midwest summer! The next event is scheduled for Friday May 5th, 2006. Leadfoot Motorsports will also have DJ Soko on hand to keep the fans in the pit area entertained in between Brian’s heart stopping ¼ mile runs. For more information about Leadfoot Motorsports and the Von Dutch / Leadfoot Motorsports model search visit For the hottest merchandise and apparel please visit For more information on Milan Dragway visit

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Von Dutch Model Call Press Release

April 24th, 2006 in News by

Los Angeles, CA – Von Dutch Originals and Leadfoot Motorsports are searching for “serious”, professional models to lead the way by representing a well renowned designer as well as a groundbreaking and forthcoming superstar. Von Dutch, as you all know is a lifestyle brand and specifically a chic clothing company which caters to the stars. Leadfoot Motorsports, pioneered by Brian Olatunji, is a company well on its way to making a mark in drag racing.

This is Von Dutch’s first foray into the world of drag racing as a major sponsor and we would love nothing more than to set the standard in motorsports advertising along with Leadfoot Motorsports. Here is where you come in….

Von Dutch’s motto is: Freedom, Style, Sex, Power and Motion. and we are looking for the ideal young ladies that exude all of these qualities to represent Von Dutch and Leadfoot Motorsports for the 2006 racing season. To apply please send a headshot, two full body shots, a resume and contact information to You must be at least 18 years of age to apply and photos and information must be received by July 14th 2006. If you are looking for a doorway into the entertainment industry this could provide that avenue if you are ambitious enough to take it. We are looking for models with unique personality and beauty and invite all to apply!!!!

The selected models will compete for the opportunity to be featured as a calendar model, the title as Ms. Von Dutch / Leadfoot Motorsports 2006, and also an opportunity to be featured in an upcoming, Von Dutch clothing ad campaign. There will be at least two mandatory dates that you must attend, if you are selected as a finalist. The location will be at a raceway in the metro Detroit area and transportation is not provided.

This is a phenomenal opportunity to gain exposure with one of the most recognized companies in the fashion industry, as well as a chance to represent Leadfoot Motorsports in the drag racing limelight.

Feel free to stop by Von Dutch’s site at and Leadfoot Motorsports at Check out some of the world famous personalities that rely on Von Dutch Originals to outfit their lifestyle at Thank you and good luck!!!

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