Blog Archive

Brian O’s Blog: Pepsi, Please!


April 17th, 2009 in Blog by

Ta Da — we’ve signed Pepsico.

Yep, you read it right my team and I will represent Pepsi for the upcoming 2009 NHRA drag racing season. As excited as I am, the first order of business it to congratulate my team for their dedication and focus leading up to this ground breaking announcement for our program. I also want to take a moment to thank the fans for standing by us in the past with all of our previous marketing partners. I’m sure you all will continue to show love to our partners. As I hope you know without you this isn’t possible and your support is the only way to continue to build our program into a championship contender. We are more than looking forward to representing Pepsi and adding value to the brand. Now on the flip side, we’ve got quite a bit of work to do in preparation for the impending season. Check back soon… Until then… Live Fast, Drive Hard!!!

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Brian O’s Blog: Close but No Cigar!


February 18th, 2008 in Blog by

Although I don’t smoke I somewhat think of the day we capture a “big” sponsorship deal as the time when I’ll exude mixed emotions. On one hand complete excitement and the exhilaration of conquering the initial business part of the equation. On the other hand, an anxious feeling of the unknown and the immediate realization of the task at hand…. ROI! Considering this game is very much about business, from the board room to the race track, back to the board room I think of the board room as my hot rod when not competing at the race track. This vehicle is very much exciting due to the immense competition for attention and the all important green back, although without a helmet and a uniform of a different persuasion from my sponsor laden fire suite.

When courting a perspective marketing partner my team and I tend to create full scale marketing initiatives. With these well laid plans we develop a relationship with our work which morphs into a full blown addiction. Although we enter each “perspective” opportunity with optimism, we also understand the likely hood of the deal moving from the perspective, to the actual realm.

In my estimation the act of “drag racing” articulates from the art of “gettin’ it done in the board room!” At times there is something to be desired when the “big wig” meeting concludes and other times there is euphoria. Albeit subdued the feeling of certainty at times enters the equation of uncertainty, and… well, all variables. Such was the case recently, where we all but signed on the dotted before our efforts were acknowledged with the ever-present “NO”. “Chasing deals” is comparable to looking for that elusive .01 of a second or 5 mph. Not impossible by any stretch of the imagination but hard fought where the victor gets to enjoy the bellowing smoke of a hand rolled stogie…

Until next time… Live fast, drive hard!!!

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Brian O’s Blog


July 16th, 2007 in Blog by

Wow, it’s been forever since I’ve addressed the millions of rabid fans awaiting my next post… O.K., I just woke from the dream that will some day be my life. However there have been many things which have transpired since my last rant. Some notable and others not so interesting. One of the biggest has been the lost of my really good friend Eric Medlen or EM as I use to call him. I’ve since thought many times how I should pay tribute to him here; however I felt the need to deal with his lost personally and pay homage to the life and spirit he left behind through my actions.

Speaking of things “lost” one of those for me is the innocence of the business realm of professional drag racing. I know, I know… I’m not a pro just yet, however the state of mind my team and me operate is that of a professional nature in every since of the word. I believe the only way to prepare for the unknown is to somehow put yourself in that position through observation (somewhat emulation) of those you aspire to compete with. Getting back to the lost innocence is my forward knowledge of what is actually required to step into the professional spotlight. These things include preparing my mind, body and spirit for the grind set to commence. Little things come to play such as getting proper rest and eating right while on the road. My day job has prepared me for this business of racing from the traveling aspect due to my hectic schedule and being out of town for countless weeks at a time. Realistically how is one to know this takes a toll on someone aspiring for racing glory when all you really wanted to do was drive a bad ass hot rod. In addition to this, dealing with multiple platforms of people as a manager at work is a warm up for the media and fans (whom I’m emphatic of) and will definitely prepare me for the next level when I catch “the dream.” This loss of innocence has its pro’s and con’s however it’s what I’ve grown accustom to and “the dream” is all I’ve ever wanted so I must prepare for the known and unknown and embrace the unexpected. Until next time… Live fast, drive hard!!!

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Brian O’s Blog


February 18th, 2007 in Blog by

Decisions at times can be very difficult to make and ultimately determine which way you go when posed with the fork in the road of life. Such is the case for my team and me. Following up a successful campaign (2006 season) with another is marquee, however the focus has somewhat changed while the objectives remain the same. Ultimately the goal of all of our collective efforts is to land yours truly in a competitive fuel ride in the NHRA’s top series. The current state of the sport and motorsports in general warrant the ideal time to strive for the NHRA’s pinnacle professional series right about now.

Considering I’m only 24 and soon to be 25 years old, I feel as though the world is passing me by, however I have to keep in mind I am a very ambitious person. Much can be said of our ultra creative and equally ambitious staff at Leadfoot Motorsports. Undaunted by the decision to run the “Purple Rocket” at considerably less events this season, my team and I are hell bent on making the ultimate transition from the sportsmen ranks to the pro’s. Our sport has reached a fever pitch with the addition of many new faces and exciting personalities. I know my imminent transition to the professional ranks will help it reach the summit of all professional motorsports. I am truly looking forward to the day we establish a marketing partner who has just as much of a vested interest in me and my team as we do them. For one, this sport is all about passion and I couldn’t think of representing anyone who didn’t possess this quality. In my next rant I’ll divulge deeper. Until next time… Live fast, drive hard!!!

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Brian O’s Blog


January 19th, 2007 in Blog by

Now that the new year is in full tilt, figured a few resolutions were applicable although I’m not much of a resolution kinda guy. Typically I make goals and try my best to achieve them. This year is no different, however I figured it was time to try my luck with a musical instrument. The instrument I’m currently learning is…. Drum roll please, (pun intended); actually it’s the bass guitar. I chose the bass guitar, for one, because it’s flat out cool and also because my step father plays and brings the house down when a jam session commences. The bass is a unique instrument because there are two different versions similar to differences between wheeling an 8,000 hp fuel funny car vs. a top fuel dragster down the quarter mile. The bass guitar is a beast to master just as a short wheel base funny car is a cosmic animal.

I like to believe precision as a world class driver and a great bass guitarist are necessary. If you are late on the light it’s likely you have just handed your opponent a free pass to the next round and miss handling one of the bass’ cord’s can reek havoc on a classic tune. Overall I am really enjoying my new found hobby and maybe one day I can introduce the world to Brian O. the race car driver and bass guitarist on an ESPN telecast. Until next time… Live fast, drive hard!!!

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Brian O’s Blog


October 12th, 2006 in Blog by

I’m currently sitting on an airplane ready to depart from Memphis to head home from business. The last two weeks have been a blur, however we have quite a few irons in the fire for next season and I am really excited about the potential to really make it happen. In my last rant I spoke a lot about the mysterious “sound beneath the valve covers.” As you can see from the latest press release we managed to make it to the most recent race last weekend so that pretty much answers the questions regarding the Purple Rocket.

Of course that was a good thing considering it was not as serious as I initially thought. I guess you can say it’s good to consider the worst at times that way you can be both prepared if that is the case or surprised to find out it isn’t. However, I was a bit apprehensive at the event after round one due to another unique sound from the engine bay. Upon further investigation we found the bolts which attach the converter to the flywheel found a way to loosen themselves. Seems that happens when the engine is turning 7600 rpm’s thru the big end (racer slang for – finish line).

I also mentioned a photo shot as well. I had the pleasure of being interviewed by a fantastic reporter in Raneeka Claxton as a feature in Twist Magazine as, “Guy of the Month.” Twist is a weekly magazine included in the weekend edition of the Detroit News / Free Press. If you are interested you can check out the interview here: http://freep.com/apps/pbcs.dll/article?AID=2006610080308.

The coolest thing about getting an interview in a non-racing related publication is hearing from old friends and people I don’t get to speak to on the regular. Usually when people see things such as this they drop me an e-mail and it is always good to hear from them. Anyway, the doors on the flight are closing and the last call for electronic devices has been issued so I gotta run. Until next time keep your fingers crossed. Hopefully we will have something to announce soon… Live fast, drive hard!!! Later…

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Brian O’s Blog


September 20th, 2006 in Blog by

I know, I know. It’s been awhile. Lately I have been busier than usual with frequent trips out of town for business as well as racing just about every weekend. In addition to all of that it’s that time of year where we are chasing money looking for marketing partners for the 2007 season. The goal is to move up in classification to the Top Alcohol Funny Car category. I have some very good opportunities; however they revolve around finding adequate funding to compete. Keep in mind we are looking at opportunities to compete with a top notch championship caliber team. Having said that my marketing team and I have been beating the bushes and we do have some irons in the fire.

This past weekend we were at the Funny Car Nationals at US 131 Motorsports Park. Although, the weather was superb for a late summer weekend things did not go very well with the purple rocket. Unfortunately, after only one pass a quick check under the valve covers revealed a destroyed push rod, broken rocker arm, damaged retainer and a missing lash cap. For those of you in the know the missing lash cap was of great concern considering it could potentially be stuck somewhere in the motor. Due to the parts failure we were forced to load up early despite our intentions to leave with something shinny and a little of that green stuff made for spending. Oh well, that’s racing. However, the fans were great and made the trip itself very much worth it.

When we returned home I tore the top of the engine down and there is where I discovered the missing lash cap. This came as somewhat of a relief. I also inspected the lifter which was undamaged meaning the cam lobe was not wiped out. Wheeeew… Fast forward to Tuesday after an all night thrash to get the hot rod ready for a photo shoot and the engine sounded awesome until we attempted to start it for the second time. This is where a unique sound came from beneath the valve covers. Hopefully it isn’t much besides a valve adjustment. We were unable to investigate the root cause because we needed to get the purple rocket ready for a guest appearance with the camera and a highly skilled photog who goes by Kyle Keener. I’ll let you know all about the photo shoot in my next rant. Keep your fingers crossed that the mysterious sound from “beneath the covers” isn’t much more that a minor adjustment.

Until next time… Live fast, drive hard! Later…

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Brian O’s Blog


August 20th, 2006 in Blog by

Getting excited about the worlds largest one day cruise is never hard to do especially when it’s in your own backyard, The Motor City. Now add in the fact my hot rod was on display as one of the many attractions at this year’s festival of cars and car culture. Last year I was there with the VIPsports Top Alcohol Funny Car team and this year Toyo Tires asked us to represent them to the crowds of adorning gear heads. On behalf of both Toyo Tires and Leadfoot Motorsports the fans were absolutely awesome.

In spite of persistent rain much of the day, people came out to the event and stopped by our display non-stop. One of my favorite things to do besides wheeling some fuel burning beast down the 1320 is interacting with the fans as well as answering questions pertaining to our many marketing partners. In this case Toyo Tres was the star of the show for obvious reasons, however our numerous other partners received ample support as well. If you have never been to the dream cruise I would advise you to make it one of those things you do to complete you fan resume. This event is one that can’t be summed into words. For one the sheer magnitude of the event itself and the million plus people that attend make it a very special place to be. Detroit definitely earned its right to use the “Motor City” moniker this weekend. Even Rob from Toyo Tires could not believe so many people turned out to the event knowing hard rain was in the forecast for much of the day.

In addition to representing Toyo Tres, we were also pleased to have the addition of Jamie who is one of the lovely ladies competing for the title of Ms. Von Dutch / Leadfoot Motorsports. Jamie did an excellent job in representing herself, Leadfoot, Toyo and all of our other marketing partners. I think she has a bright future in modeling as well as anything else she decides to be involved with. Now that the show is over our next focus is to get the purple rocket ready for the biggest race on the IHRA’s schedule. The IHRA World Finals in Norwalk, OH at Norwalk Raceway Park will be our next event. The event begins this week August 24 – August 27th. Wish us luck as we look to capture our first Ironman! Until next time… live fast, drive hard!!!

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Brian O’s Blog


August 8th, 2006 in Blog by

I knew this weekend would be a success as soon as I saw my engine builder James “J” roll up with that Hot Box (Nitrous Bottle Heating System). My team and I have been waiting on this for a few weeks and finally having it in my possession took the race day stress off a little bit. My crew and I got to Milan in the early afternoon and made two passes before the night was over. The engine and car overall felt and sounded really strong and we were able to put up some good numbers. Of course as a racer I am never satisfied. You can check out the results page for the details. My crew chief will be working from now until the next race to make the purple rocket fly ever faster with what’s in that Hot Box—N2O! We’re finally getting a handle on the new combination and I can’t wait!

Even though all of my family wasn’t at this Skinny Kid’s race, I got all the love and support I needed from the fans coming over to the Leadfoot pit to check out the car and get an autographed hero card. But I can’t say that I was the only reason the male fans came over…the third set of models came out for the race and had guys making consistent stops to our pit early and often. These models were probably our most talented set yet…I hope some of you got the chance to see their modeling portfolios when you stopped by the pit. I must admit that the judges had a really tough job on their hands when deciding who would advance but congratulations to both Melissa and Scherry for making it to the next round! These ladies really impressed the judges…they will be interviewed for my website in a few days so bookmark the website and check back for their interviews.

I love doing things for other people which is why I agreed to be the main attraction of a car show in Detroit on Saturday. It was the 1st Annual Youth Empowerment car show and the main focus were the youth of Detroit. I’m all about the kids and whenever I have the chance, I’ll do all I can to help improve their days and hopefully enrich their lives. For the entire day I talked to young adults and young children who love cars and just wanted to see someone like them making it in this crazy business. I was elated that I could be that person. Before the night was over countless kids had made their way over to the Leadfoot pit for a coloring contest. There were some really serious contenders, however in the end 3-year old Jaiden proved too much to handle as she beat out everyone and was declared the winner! The kids also had the chance to sit in my hot rod and feel what it’s like to be in the hot seat. The most talented future racer had to be 2 and 1/2 year old Antoine…he touched all the right levels and even shifted his whole body to get down and touch the pedals. After much begging and pleading, he even convinced me to close the driver’s door so he could feel like a real racer. His mother couldn’t get the smile off of his face for the rest of the night. Seeing the promise and joy in his and the eyes of all the other children I met made all the trials and tribulations my crew and I have been through this season worth it. Overall things are going well. From a guy chasing his dream and also living it, live fast, drive hard!!! Later…

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