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Brian Olatunji and Lucas Oil Continue Partnership for 2010 NHRA Racing Season


February 10th, 2010 in News by

Detroit, MI – Aspiring NHRA Fuel Funny Car driver and 2005 Kettering University (formally GMI) graduate in Mechanical Engineering; Brian Olatunji and the Leadfoot Motorsports team will continue as part of the Lucas Oil family and their marketing partnership for the upcoming 2010 NHRA All Motor and Chaos heads-up divisions.

Lucas Oil has aligned with Brian O and the Leadfoot Motorsports team for a fifth consecutive year of their partnership which began in 2006. Lucas Oil will continue as a major associate partner in the Leadfoot Motorsports program.

Brian O and team will continue to represent Lucas Oil with the intent of capturing both the NHRA All Motor and Chaos titles. Olatunji and team have already began preparations for the impending 2010 campaign and are pleased a world class corporation such as Lucas Oil continues to recognized the value of their partnership. “Lucas Oil makes superior products and we stand by their moniker… IT WORKS,” said Olatunji team owner and driver. Olatunji continued, “Just as Mr. Lucas built his company from a dream and achieved monumental results the same is true for my team and I. We could not do what we’ve done without the support we receive through our partners. We look at creating value for each of our partners based on their objectives and having Lucas Oil on board for a fifth consecutive year shows the value of our program and strength of our partnership!”

Brian O and team are meticulously preparing the teams, Chevrolet Monte Carlo for competition with the season to begin May 7th at Milan Dragway located in Milan, MI. “We thank Mr. Lucas, Mr. Bogner and the entire Lucas Oil family for continuing to believe in our program and offering the opportunity to increase one-another’s value. To our many fans look for a dynamic marketing campaign filled with opportunities to interact with the Leadfoot Motorsports team as well as a sleek new paint scheme on the hot rod,” said a jubilant Olatunji.

For more details, please visit Olatunji’s website at www.brianolatunji.com and download the 2010 press packet.

Download a PDF of this news article here.

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Brian Olatunji and Toyo Tires Put a Grip on 2010 NHRA Racing Season


February 10th, 2010 in News by

Detroit, MI – February 10, 2010 – Aspiring NHRA Fuel Funny Car driver and 2005 Kettering University (formally GMI) graduate in Mechanical Engineering; Brian Olatunji and the Leadfoot Motorsports team are pleased to continue to ride and drive on Toyo Tires for the upcoming 2010 NHRA All Motor and Chaos heads-up divisions.

“Why the need for a burnout? Well it’s definitely for the show because Toyo Tires Proxes product line would hook-up on wet pavement. Their product is the class of the field and we are proud to continue our relationship with them for a fifth consecutive season, said Olatunji”

Brian O and the Leadfoot Motorsports program began their partnership in 2006 and look to add additional value to the relationship by putting the teams Chevrolet Monte Carlo in the 2010 winners circle.

Stated Olatunji, “Continuing our partnership is marquee but we could not do this without providing value to our partners and we are thankful our partners such as Toyo Tires continue to see the value of our partnership.”

“We thank Mr. Chen and the entire Toyo Tires Company for their belief in our program and look forward to a promising 2010 season. To our many fans look for a dynamic marketing campaign filled with opportunities to interact with the Leadfoot Motorsports team as well as a sleek new paint scheme on the hot rod,” said a jubilant Olatunji.

For more details, please visit Olatunji’s website at www.brianolatunji.com and download the 2010 press packet.

Download a PDF of this news article here.

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Brian Olatunji and Drive Train Specialists Gear Up for 2010 NHRA Season


February 10th, 2010 in News by

Detroit, MI – Aspiring NHRA Fuel Funny Car driver and 2005 Kettering University (formally GMI) graduate in Mechanical Engineering; Brian Olatunji and the Leadfoot Motorsports team are pleased to continue to fly the banner of Drive Train Specialists for the upcoming 2010 NHRA All Motor and Chaos heads-up divisions.

Fans rarely see the benefits of strong mechanical components and skilled technicians, however for a eighth consecutive season Brian O and the Leadfoot Motorsports team will continue to sing the praises of both as Drive Train Specialists will continue to partner with their program. This partnership began in 2003 and continues to be Brian O and Leadfoot Motorsports longest running partnership.

“Racers always speak of applying power to the racetrack however they very rarely speak of one of the most integral components, the rear end. As far as I’m concerned Drive Train Specialists is the only place to purchase and install components to apply power to get you down the track in a hurry. Drive Train Specialists has been on board with our program from day one and I am always humbled considering they believed in me when there was nothing more than a broke college student and a dream. For that I am forever thankful,” said Olatunji.

Stated Olatunji, “Continuing our partnership is marquee but we could not do this without providing value to our partners and we are thankful our partners such as Toyo Tires continue to see the value of our partnership.”

Drive Train Specialist is a unique company because they provide rear end, driveshaft components, expert installation and service to not only the motorsports community but also for any make or model passenger vehicle. From your daily driver to the most specification specific application you can conceive.

Stated Olatunji, “We have had the reliability and durability of having the best rear end components in our hot rod since 2003 and we look forward to our continuing partnership with Drive Train Specialists!”

Value, value, value! That’s the primary focus of each of the programs the Leadfoot Motorsports team embarks upon when partnering. We are always excited to hear of the value proposition of our relationship from our partners.

“We personally thank Ms. Rissman and the entire Drive Train Specialists staff for their unwavering belief in our program and look forward to a promising 2010 season. To our many fans look for a dynamic marketing campaign filled with opportunities to interact with the Leadfoot Motorsports team as well as a sleek new paint scheme on the hot rod,” said a jubilant Olatunji.

For more details, please visit Olatunji’s website at www.brianolatunji.com and download the 2010 press packet.

Download a PDF of this news article here.

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Brian Olatunji Rides in Style with North Channel Graphics


February 10th, 2010 in News by

Detroit, MI – Aspiring NHRA Fuel Funny Car driver and 2005 Kettering University (formally GMI) graduate in Mechanical Engineering; Brian Olatunji and the Leadfoot Motorsports team are pleased to continue to represent North Channel Graphics for the upcoming 2010 NHRA All Motor and Chaos heads-up divisions.

Every season part of the allure for the fans is coming out to see the new paint schemes adorning the race cars. 2010 will be no different for Brian O and the Leadfoot Motorsports team who for a fifth consecutive season will fly the vinyl graphics of the premiere graphics company in the Midwest, North Channel Graphics.

“I have always looked forward to the beginning of the new racing season both as a driver but definitely as a fan so I can check out the new paint schemes the various race teams debut. When I was a kid, the first edition of Nation Dragster provided the platform and it rarely disappointed. We hope to maintain that excitement with fans this season as we will once again give our fans a fresh graphics package to reflect our 2010 campaign,” said Olatunji.

Brian O and team will continue to represent North Channel Graphic with the intent of capturing both the NHRA All Motor and Chaos titles. Olatunji and team have already begun preparations for the impending 2010 campaign. “The value of the Leadfoot Motorsports program and achieving the objectives of our partners is paramount. We appreciate the recognition of value our partners place on our program. Of course having a stellar looking hot rod does nothing but help us achieve this thanks to North Channel Graphics,” stated Olatunji.

The Leadfoot Motorsports team is mateiculously preparing the Pepsi Chevrolet Monte Carlo for competition with the season to begin May 7th at Milan Dragway located in Milan, MI. “We thank Mr. Ken Willemse and the entire North Channel Graphics company for continuing to believe in our program and offering the opportunity to increase oneanother’s value. To our many fans look for a dynamic marketing campaign filled with opportunities to interact with the Leadfoot Motorsports team as well as a sleek new paint scheme on the hot rod,” said a jubilant Olatunji.

Stated Olatunji, “We have had the reliability and durability of having the best rear end components in our hot rod since 2003 and we look forward to our continuing partnership with Drive Train Specialists!”

Value, value, value! That’s the primary focus of each of the programs the Leadfoot Motorsports team embarks upon when partnering. We are always excited to hear of the value proposition of our relationship from our partners.

“We personally thank Ms. Rissman and the entire Drive Train Specialists staff for their unwavering belief in our program and look forward to a promising 2010 season. To our many fans look for a dynamic marketing campaign filled with opportunities to interact with the Leadfoot Motorsports team as well as a sleek new paint scheme on the hot rod,” said a jubilant Olatunji.

For more details, please visit Olatunji’s website at www.brianolatunji.com and download the 2010 press packet.

Download a PDF of this news article here.

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Brian Olatunji Drives Pepsi Racing into Double Header


July 30th, 2009 in News by

Detroit, MI – Aspiring 27 year old NHRA Fuel Funny Car driver and 2005 graduate of Kettering University in Mechanical Engineering, Brian Olatunji driver of the Pepsi racing team for Leadfoot Media are proud to announce the addition of the biggest single day drag race in the world to their already action packed schedule. The additional race will be the Night Under Fire at Norwalk Raceway Park on Saturday August 1st. The night before the team will compete in their regularly scheduled NHRA All Motor heads-up event at Milan Dragway in front of the sold out crowd of more than 10,000 spectators. Olatunji and team are firmly entrenched in a battle sure to go down to the final event of the season. The team is excited to partner with Harold Martin and Martin Motorsports with their engine combination and this alliance will provide the horsepower to garner a final round finish and ultimately a win.

Olatunji and team are preparing for no rest as they look to make the trip from Milan Dragway in Milan, MI late Friday night to Norwalk Raceway Park in Norwalk, OH for qualifying set to begin bright and early at 9 am. “My team and I are no strangers to this situation and we are looking forward to representing our marketing partners with professionalism and style. We are accustom to lack of rest as our marketing arm has been working intensely on our current program as well as programs centered on future activities in the alcohol and nitro ranks,” said Olatunji. The team is proud of their alliance with Pepsi and is currently in negotiations with several other world class corporations in anticipation for the 2010 NHRA Full Throttle and Lucas Oil seasons. “We thank Mr. William Langford at Pepsi for our partnership and look to provide and increase our value and relationship into the future,” expressed a focused Olatunji.

Brian Olatunji, a 2004 graduate of Frank Hawley’s Drag Racing School with a license in Top Alcohol Funny Car, has aligned with a championship team owner in the NHRA Nitro Funny Car division with the goal of competing during the 2010 NHRA season. “We made the decision to attend the night under fire event to expose ourselves to the drag racing marketplace and continue our quest to get one of our autograph cards in the hands of every fan in attendance at one of our events. This is why we are excited about our collector’s edition autograph card available at these events only.” Given Olatunji’s popularity in and around his hometown of Detroit, the Night Under Fire will be the ideal venue to continue to expand that reach.

For more details, please visit Olatunji’s website at www.brianolatunji.com.

Download a PDF of this news article here.

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Brian Olatunji and Pepsi Align for 2009 NHRA Racing Season


May 16th, 2009 in News by

Detroit, MI – Aspiring 26 year old NHRA Fuel Funny Car driver Brian Olatunji and the Leadfoot Motorsports team are proud to announce PepsiCo and the Pepsi brand as their major marketing partner for the upcoming 2009 NHRA All Motor division. Brian O and team will fly the patriotic Pepsi colors during competition in hopes to capture the 2009 NHRA All Motor title. Given the current state of the economy Olatunji and team more than welcome the addition, however they are pleased a world class corporation such as Pepsi recognized the value of their organization. “We are pleased, excited and humbled to represent Pepsi and look to meet our objectives in hopes that this is the beginning of a long and prosperous relationship,” said Olatunji team owner and driver. “Our goals at Leadfoot Motorsports, LLC have always been to align with world class corporations and we know there is value in our partnership. We look to demonstrate that value through collective actions centered on brand identity and ultimately driving sales.”

Brian O and team are meticulously preparing the team’s Chevrolet Monte Carlo for competition and slated to debut June 5th at Milan Dragway. “We thank Mr. William Langford at PepsiCo for believing in our program and offering the opportunity to increase one-another’s value. To our many fans look for a dynamic marketing campaign filled with opportunities to win Pepsi and Leadfoot Media items as well as a sleek new scheme on the hot rod and website to follow,” expressed a jubilant Olatunji.

For more details, please visit Olatunji’s website at www.brianolatunji.com.

Download a PDF of this news article here.

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Brian Olatunji to Concentrate on Professional Career


February 22nd, 2007 in News by

Detroit, MI – Aspiring 24 year old NHRA Fuel Funny Car driver Brian Olatunji has decided to run a limited schedule for the 2007 drag racing season in favor of utilizing his and Leadfoot Motorsports’ resources to acquire the funding to compete at the sport’s highest level. After a successful 2006 campaign, which saw the team dawn the colors of Von Dutch as a primary sponsor, Brian and his marketing company—Leadfoot Marketing (a division of Leadfoot Motorsports)—are making a consorted effort to put the right corporate partner at the forefront of NHRA PowerAde drag racing.

Last season Brian spent much of his time at the wheel of the team’s Chevrolet Monte Carlo Super Gas entry. The same can be expected this season, however only on a limited schedule. “Last season was fantastic representing; Von Dutch, Sherwin Williams / Planet Color, Lucas Oil, Jegs, Toyo Tires, Splitfire Spark Plugs, Drive Train Specialists, Print Max, Bell Racing Company, North Channel Graphics and Olaraceway.com. The fan reception was great and acquiring seat time is paramount regardless of the category. All in all it was a definite success!” Olatunji commented.

Brian went on to add that, “last season we went to 17 events, however this season we intend on competing in much fewer. Our schedule has not been finalized, however I expect somewhere around half as many as last season.”

In spite of a consolidated schedule, the licensed Top Alcohol Funny Car driver and 2005 Mechanical Engineering graduate of Kettering University is focused on finding a corporate partner in hopes of cultivating a career in the drag racing limelight. “The key is representing a company who is just as emphatic about representing you as you are about them. Meeting the objectives of the company is always at the forefront of your marketing initiatives; however a career partner that will not compromise winning on and off the race track is essential,” Olatunji revealed.

With Leadfoot Marketing’s proven track record of finding corporate partners to establish Brian O’s imminent professional career, they are confident that an ideal partnership will be forged.

For more details, please visit Olatunji’s website at www.olaraceway.com.

Download a PDF of this news article here.

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Von Dutch/Leadfoot Motorsports Model Search Down to Eight Finalists


November 1st, 2006 in News by

Detroit, MI – When company president and CEO of Leadfoot Motorsports, Brian Olatunji, approached his company with the idea for a summer model search, his employees were rather hesitant. “Where would the models come from?” and “What big name would help gravitate those models to us?” Vice President of Marketing, Ian Moore wondered.

With a little planning and dedication, both of his questions were answered at the beginning of February 2006.

Olatunji traveled cross county where he wowed Von Dutch with his drive and personality and soon a partnership ensued. Upon his return, employees of Leadfoot Motorsports began a campaign which included plastering the internet with press releases of these companies collaboration in hopes of attracting worthy candidates. Olatunji’s vision of Von Dutch/Leadfoot Motorsports model search had officially turned into a reality.

More than 200 contestants have applied for the 2006 Von Dutch/Leadfoot Motorsports model search since its opening competition on May 5, 2006. Eight beautiful models were fortunate enough to be selected as finalists.

Kasee, Jami, Cindy, Michelle, Scherry, Melissa, Jane and Amber have endured stifling heat, torrential rains, anxious crowds and hours of standing in stilettos in order to reach their coveted status. “It has been a long process to get to this point. At lot of patience is necessary when entering a competition like this, but in the end, I know it will be worth it,” one model revealed.

At each Friday night head-up race Olatunji participated in [held at Milan Dragway in Milan, MI], three to four talented ladies were invited out to display their promotional prowess while Leadfoot Advisor Helena Olatunji as well as Special Events Coordinator Desiree Harrison supervised.

The lady who expressed the most poise, drive and personality beat out the competition and became that month’s beauty. But the competition didn’t end there. Next, the ladies had to impress Harrison with their eloquence and overall passion for promotional modeling during a half hour phone interview. “These ladies were entered into the competition because of their looks and moved on because of their outgoing personality,” Harrison commented. “But as a finalist, [Leadfoot Motorsports and Von Dutch] want a model who can also speak well and represent Brian and the collective image of Von Dutch/Leadfoot Motorsports in a positive light.”

On November 4, 2006, Olatunji and his crew will make the trek to Milan for the last Skinny Kid Heads-Up race of the season. Olatunji’s advisor, as well as Harrison will be on hand with the finalists, were each will have the last chance to see who is worthy of being crowned the winner. For this last race, they will have additional help however, as four judges associated with Leadfoot Motorsports have been invited to come. Whoever does win is bound to raise their model status as she will be a part of an upcoming ad campaign for Von Dutch.

Until November 4th, the ladies are remaining positive and are making sure they keep up on Leadfoot’s news. Telling everyone they know to vote for them on Leadfoot’s website www.olaraceway.com is also a priority and has held to much excitement.

Olatunji himself is excited about the competition and has spoken with each finalist in the hopes of keeping a connection between himself and all aspects of his company. “I wanted to personally introduce myself so [the models] could get a feel of who they might be representing.” He even put his own message up on his website for the model finalists: “I wish you good luck and continued success in pursuing your dreams…live fast, drive hard!!”

On November 4th at Milan Dragway [www.milandragway.com] we’ll see which of the eight finalists will live out their modeling dream of being featured in a Von Dutch ad!

Come to www.olaraceway.com/modelsearch/ to vote for your favorite model!

You can check out Brian Olatunji and Leadfoot Motorsports at www.olaraceway.com
Interview Contact: Desiree Y. Harrison, Special Events Coordinator and Public Relations
Telephone: 313-300-7114
dyharris@gmail.com

Leadfoot Motorsports
3514 Arbor Drive
Fenton, MI 48430

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Brian Olatunji and the Von Dutch / Olaraceway.com Team Eagerly Anticipate this Seasons Best Performance


October 6th, 2006 in News by

Milan, MI – Turns out the weather in Michigan is just about ideal to usher in this month’s rendition of the Friday night heads-up shootout set to take place at Milan dragway. Weather forecasts are projected in the low 60’s with sunshine and an artistic stroke of blue sky. Brian Olatunji and the Von Dutch / Olaraceway.com team are loaded for bare and ready to take on the competition in what promises to be the best conditions of the season. “I am pumped. Not only because, I know thousands of fans will turn out tonight, but because the conditions are prime for us to really put on a show. My friends and family will be at the event which is always a positive although it definitely makes the day more hectic,” said Olatunji. Although Olatunji seems to have a lot on his plate these days, focus is never an issue because he and the Von Dutch / Olaraceway.com team along with the Purple Rocket are ready to rock!

For more details please visit Olatunji’s website at www.olaraceway.com.

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