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Author Archive
January 2nd, 2012 in News by Leadfoot Media Public Relations
Brian O – Finalist in $60k Search for a Champion Competition
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Brian Olatunji a 15 year drag racing veteran has competed in a variety of NHRA categories from Super Gas to Top Alcohol Funny Car. 2012 will mark the year Brian O will look to make his mark in IndyCar’s Indy Lights division. In addition to drag racing he has his sights set on the Firestone Freedom 100 (during the Indy 500) and Chevrolet Belle Isle Grand Prix events. “I know competing in the Indy Lights series is an evolutionary step in my racing career. Of course drag racing will always be my first love, but it’s a once in a lifetime opportunity I can’t turn down,” says Olatunji.
Champion Spark Plugs has a unique online video contest where contestants are judged on the following three criteria: Inspirational Quality (34%); Relevance to Theme/Best Depiction of a Champion (33%); and number of votes (33%). That’s where the fans come in!
You can make your voice heard by voting for Brian O’s video at: http://engauge.votigo.com/contests/showentry/1011576/null/4. The voting period is January 2 – February 5, 2012.
“My team put together an AMAZING video that chronicles our quest for a championship! Your votes will be the driving force to make this dream possible. I need you to vote for my video,” said an energetic Olatunji!
Brian O has ambitions to compete in the Indy Lights events at the Firestone Freedom 100 at Indianapolis Motor Speedway on May 25, 2012 and the Chevrolet Belle Isle Grand Prix in Detroit on June 3, 2012. In addition he and the Leadfoot Motorsports team are finalizing their NHRA drag racing plans. “My team and I are excited and really looking forward to the challenges of IndyCar and winning races in the NHRA,” stated Olatunji!
Download a PDF of this news article here.
Tags: Belle Isle Grand Prix, Brian O, Brian Olatunji, Champion, Champion - Search for a Champion Contest, Champion Spark Plugs, Chevrolet, Chevrolet Belle Isle Grand Prix, Contest, Detroit, Detroit Grand Prix, Drag Racing, Golden Knights, Indianapolis, Indy 500, Indy Car, Indy Lights, IndyCar, John Force, Leadfoot Media, Leadfoot Motorsports, NHRA, Pepsi, Search for a Champion, Spark Plugs, U.S. Army
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September 2nd, 2011 in News by Leadfoot Media Public Relations
For the sixth  consecutive year, The Leadfoot Foundation, Inc (501(c)(3) Non-Profit Organization) will host the “Driving Excellence” charity event. “Driving Excellence” is the marquee event for the Leadfoot Foundation. During the event school supplies are collected then distributed to youth K-12th grade. “Our goal is to give back to the very community from which I came. After all, it takes a village to raise a child,” stated Brian Olatunji (Olatunji is Chairman and President of the Leadfoot Foundation, Inc). Detroit is prime territory to not only give back but focus on school supplies for youth. Although, Detroit has recently been well documented for trouble with public schools, the Leadfoot Foundation has been making an impact by providing back-to-school essentials for the past five years.
The Leadfoot Foundation enjoys strong partners with Pepsi and the U.S. Army; however it relies on the community to assist in their efforts. “The Driving Excellence charity event is the platform we use to ensure youth have the necessities to perform in the classroom. It is essential for everyone in a position to give, to bring $10 or more in unopened school supplies to the event to assist those in need,” said an emphatic Olatunji.
This year’s event will take place from noon until 5 pm on Saturday, September 17th at the Lighthouse on Belle Isle Park.
The Leadfoot Foundation has assembled a team of volunteers who are enthusiastic about serving each and every young person with school supplies to begin their school year. Olatunji continued, “We have our sights on continuing to grow this event. Ultimately, we want this event to be known as THE SCHOOLS SUPPLIES DRIVE of the City of Detroit. I am adamant about giving back especially given I am a proud Detroiter and a product of Detroit Public Schools!”
In addition to the collection and distribution of school supplies there will be a live DJ, hot rods on display, exotic motorcycles, face painting as well as five new 2012 Chrysler vehicles. Gleaners Community Food Bank has also been gracious to provide snacks for the young people to enjoy. The event provides an opportunity for the community to interact with each other through activities such as a kids station while benefiting with essential back-to-school supplies.
For more details as well as a place to donate, please visit The Leadfoot Foundation’s website at: www.leadfootfoundation.org.
Download a PDF of this news article here.
Tags: Belle Isle Park, Brian O, Brian Olatunji, Charity, Detroit, Driving Excellence Charity Event, Leadfoot Foundation, Lighthouse, Michigan, Pepsi, Students, U.S. Army
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May 9th, 2011 in News by Leadfoot Media Public Relations
Brian Olatunji and the Leadfoot Motorsports organization are proud to announce a continuing partnership with the U.S. Army for 2011. Brian O will serve as a “center of influence” and facilitate the U.S. Army in spreading the message about education as well as career opportunities as an Army Strong Soldier.
The partnership began in 2010 with an assault both on and off the race track. Now entering into the second season in tandem with the U.S. Army, Brian O looks to further enhance the Army Strong message and reach even more young people throughout 2011. “One of the great joys of being a professional race car driver is the captive audience I enjoy with young people. This forum gives me a great platform to enlighten young people about pursuing their dreams, however using education as their foundation! (Olatunji is a graduate of Kettering University with a Bachelor of Mechanical Engineering). Interacting with young people and informing them of career options internally and externally unique to the Army is very gratifying,” said an honored Brian O.
Our Army is built on values, character and commitment which are also cornerstones for a successful motorsports program. Brian O and his race team are elated to have the strongest force behind them as they embark on the 2011 NHRA season. “Our Army Strong Soldiers exhibit strength, fortitude and a willingness to serve at all cost. We are truly blessed to live in a country where so many selflessly serve to allow us freedom. To represent these men and women is one of the highest honors one could receive. My team and I are humbled to partner with our Army,” stated a proud Brian O.
As part of the partnership, Brian O and Leadfoot Motorsports will join the Army’s efforts in reaching young Americans and their influencers about the many education and leadership opportunities available in the Army. The U.S. Army is also a proud supporter of Brian Olatunji’s philanthropic efforts and his personal charity, the Leadfoot Foundation, Inc. For the past five years the 501(c)(3) Non-Profit Organization has held an annual event to equip under privileged youth in Detroit with back to school essentials. The U.S. Army is extending its presenting partnership during this year’s 6th Annual Leadfoot Foundation Driving Excellence Charity Event. The event will be held at the lighthouse on Belle Isle Park, Detroit, MI on Saturday, September 17, 2011.
Brian Olatunji joins the U.S. Army Racing family which consists of Tony Schumacher, driver of the U.S. Army NHRA Top Fuel dragster, and Antron Brown of Don Schumacher Racing, along with Ryan Newman, who pilots the NASCAR Sprint Cup Series No. 39 U.S. Army Chevy, and Tony Stewart of Stewart-Haas Racing. The Army team of drivers represents more than one million brave Army Strong Soldiers, and give the men and women who serve this country a race team to be proud of. The motorsports program also provides opportunities for the Army to interact with prospects and influencers, and assists recruiters in building an all-volunteer force for our Nation.
Tags: Antron Brown, Bachelor of Mechanical Engineering, Brian O, Brian Olatunji, Charity, Detroit, Don Schumacher Racing, Driving Excellence Charity Event, Kettering University, Leadfoot Foundation, Leadfoot Media, Michigan, Milan Dragway, NASCAR, NHRA, Ryan Newman, Stewart-Haas Racing, Tony Schumacher, Tony Stewart, U.S. Army
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April 25th, 2011 in News by Leadfoot Media Public Relations
For the third consecutive year, Pepsi will continue its partnership with race car driver Brian Olatunji as he embarks on his 2011 pursuit of championship glory. Pepsi enjoys longstanding involvement in motorsports with notable current NASCAR drivers and NHRA greats. It is safe to say Pepsi has an undeniable past in motorsports and perhaps a long future. “Now Pepsi only has 27 years to go to match Kenny Bernstein’s record for longest continuous drag racing partnership ,” joked a motivated Brian O. “Brian O and the Leadfoot Motorsports organization present a great value proposition and we are pleased to have them in our portfolio,” said William Langford, Vice President of Field Marketing for Pepsi.
Brian O will kick off his race season at the largest single day drag race in the world, the 34th Annual Night Under Fire at Summit Motorsports Park in Norwalk, OH. There he plans to keep the 40,000 fans on hand entertained by blasting down the strip in his black, white and blue Pepsi themed hot rod. The Detroit native will wrap up his racing season at home during the NMCA Muscle Car Nationals in Milan, MI.
During races, fans will have the opportunity to interact with the team and participate in Pepsi promotions. Race goers will also have the chance to win the Pepsi SwagPak™ presented by Leadfoot Media. Brian O explains, “We try to give our fans and our partners more value than traditional partnerships!” This prize pack is given away at Brian O’s pit area during events. It consists of Pepsi and Brian O merchandise. The SwagPak™ has had overwhelming reception among race fans and been a staple since the beginning of Brian O’s partnership with Pepsi. At upcoming events the fans chances of winning will increase as more swag than ever will be given away. “The fans are the show! After all it won’t be much fun without thousands cheering you on! I look forward to speaking with each and every one of them,” said Brian O.
Pepsi is also a proud supporter of Brian Olatunji’s philanthropic efforts and his personal charity, the Leadfoot Foundation, Inc. For the past five years the 501(c)(3) Non-Profit Organization has held an annual event to equip under privileged youth in Detroit with back to school essentials. Pepsi is extending its presenting sponsorship during this year’s 6th Annual Leadfoot Foundation Driving Excellence Charity Event. The event will be held at the lighthouse on Belle Isle Park, Detroit, MI on Saturday, September 17, 2011. In addition to this event, Brian O keeps himself busy off the track by speaking to youth throughout the Midwest during the 2011 season about education and pursuing their dreams.
Brian O reflects, “Pepsi is a major contributor to the growth of our program. We’re pleased to continue our partnership and our goal is to deliver on and off the race track! We hope to keep them for many years to come.”
Tags: Belle Isle Park, Brian O, Brian Olatunji, Charity, Detroit, Driving Excellence Charity Event, Kenny Bernstein, Leadfoot Foundation, Leadfoot Media, Michgan, Milan, Milan Dragway, NASCAR, NHRA, Night Under Fire, NMCA, NMCA Muscle Car Nationals, Norwalk Raceway Park, Partnership, Pepsi, Pepsi Swagpak™ presented by Leadfoot Media, William Langford
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October 28th, 2010 in News by Leadfoot Media Public Relations
Fort Knox, KY - 50 mph wind, torrential rain and the largest clustered fall storm pattern in the Midwest since 1977 kept Brian Olatunji grounded from his madden voyage with the U.S. Army Golden Knights. When presented with the opportunity to jump from a perfectly good airplane and plunge to the earth at up to 180 mph Brian O quickly jumped at the chance. “This has always been on my bucket list and doing it with the best in the world is going to be incredible,” said Olatunji. “I’m humbled to be a representative for our Army and honored for this opportunity! To say I’m excited is an understatement! Terminal velocity 14,000 feet up is my goal!”
Along with U.S. Army Staff Sergeant Dailey, Brian O made the trek from Michigan to Fort Knox, KY to the Army post where the nation’s vault and gold are located. Unseasonably warm weather greeted them upon arrival Monday afternoon; however Mother Nature did not stay kind as the weather made a complete 180 in the days to follow. Due to the Midwest super-storm the excursion and lifetime experience has been put on ice for NHRA U.S. Army driver Brian O.
“Although I’m a bit disappointed, it was great getting up to speed on the different facets of skydiving and competitive jumping. Interacting with the Knights (who are Army Soldiers) was definitely the highlight. Their world is very fascinating and has some of the same attributes as strapping into one of the fastest hot rods on the planet. I’m looking forward to getting the call to fall from the sky again, however this time I’ll have to have a one-on-one with Mother Nature beforehand. Now if only I could arrange for a tour of the treasury itself…. Hmmmm,” joked Olatunji.
Together with the forceful winds, atmospheric pressures were at Category 3 Hurricane levels. Although up for the challenge both Brian O and the Golden Knights knew they were no match for the strongest non-costal storm in the history of the United States.
For more details, please visit Olatunji’s website at www.BrianORacing.com or follow him on twitter at: @BrianORacing.
Download a PDF of this news article here.
Tags: Brian O, Brian Olatunji, Competitive Jumping, Fort Knox, Golden Knights, Jump, Kentucky, NHRA, Severe Weather, Skydiving, Staff Sergeant Dailey, U.S. Army
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February 10th, 2010 in News by Leadfoot Media Public Relations
Detroit, MI – Aspiring NHRA Fuel Funny Car driver and 2005 Kettering University (formally GMI) graduate in Mechanical Engineering; Brian Olatunji and the Leadfoot Motorsports team are proud to announce PepsiCo and the Pepsi brand will continue their marketing partnership for the upcoming 2010 NHRA All Motor and Chaos heads-up divisions. 2010 marks the second consecutive year Brian O and team will represent Pepsi in hopes of capturing both the NHRA All Motor and Chaos titles.
Olatunji and team have already began preparations for the impending 2010 campaign and are pleased a world class corporation such as Pepsi recognized the value of their partnership which began in 2009.
“We are pleased, excited and humbled to represent Pepsi and look to meet our objectives in hopes that our relationship will continue to provide value and yield results,” said Olatunji team owner and driver. Olatunji continued, “Our goals at Leadfoot Motorsports, LLC have always been to align with world class corporations and we are elated to see our marketing partners recognize the value of our partnership. We look to demonstrate that value through collective actions centered on brand identity and ultimately driving sales. We’re building a world class organization at Leadfoot Motorsports.”
Brian O and team are meticulously preparing the teams, Chevrolet Monte Carlo for competition with the season to begin May 7th at Milan Dragway located in Milan, MI. “We thank Mr. William Langford and the entire PepsiCo Corporation for continuing to believe in our program and offering the opportunity to increase ne-another’s value. To our many fans look for a dynamic marketing campaign filled with opportunities to interact with the Leadfoot Motorsports team as well as a sleek new paint scheme on the hot rod,” said a jubilant Olatunji.
For more details, please visit Olatunji’s website at www.brianolatunji.com and download the 2010 press packet.
Download a PDF of this news article here.
Tags: Brian O, Brian Olatunji, Detroit, Heads Up, Leadfoot Media, Michigan, Milan Dragway, NHRA, Partnership, Pepsi
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