Author Archive

Hit Reality Show “Dreams To Champions” starring Brian Olatunji Moving to Velocity


March 10th, 2014 in News by

Professional race car driver Brian Olatunji and the Leadfoot Motorsports team are revving up the 2014 racing season with a big announcement! Hit reality series “Dreams To Champions” has joined Discovery Communications’ Velocity network, set to debut this Saturday.

Dreams To Champions” is back by popular demand. The fast paced ten episode reality series follows motorsports young guns on the fast track. Featuring racers Brian O, Juan Carlos Blum and Jonathan Castro the show was a success when initially shown on SPEED last year. After a massive network overhaul Fox Sports Media Group broadened the channel’s focus to including a vast array of live sporting events. When SPEED was rebranded as Fox Sports 1 the decision was made to drop motorsports oriented reality programming. Discovery Communications seized the opportunity to incorporate “Dreams To Champions” into its programming portfolio on their high octane, male targeted network Velocity.

“We are elated Velocity chose to pick-up Dreams To Champions and grateful to SPEED for giving us the initial platform to let the world know who we are. This opportunity is like being born again and excitement is an understatement!” stated Brian O.

Dreams To Champions” is racing to debut on Velocity, Saturday March 15, 2014 at 3 pm eastern / noon pacific. Be sure to catch each episode and follow Brian O, Juan Carlos Blum and Jonathan Castro as they chase their dreams of winning a professional championship.

Check your local listing for further programming details.

Stay tuned for news of a second heart-pounding season and information on how you could appear on “Dreams To Champions” alongside Brian O.

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John Force Mentors Brian Olatunji on New TV Series


February 26th, 2013 in News by

 

Brian Olatunji & John Force

Brian Olatunji & John Force

Follow John Force as he mentors aspiring nitro funny car driver Brian Olatunji. Brian O a mechanical engineer with over 15 years of racing experience from Detroit, Michigan is starring in the new SPEED reality series “Dreams To Champions.” The episode entitled “Perseverance Pays Off,” takes viewers on a visit with Brian O to the John Force Racing headquarters in Indianapolis, Indiana.

There Brian O seeks advice from longtime friend John Force, one of drag racing’s greatest icons and 15-time world Champion! “Advice from the champ is invaluable and has been an instrumental aspect of my development as a driver,” said Brian O. In addition to visiting the John Force Racing shop, Brian O takes in the NHRA U.S. Nationals at Lucas Oil Raceway with Force’s Castrol Funny Car team. “There is nothing like nitro and what better place to experience it than the Big Go,” said Brian O.

Brian O is a 2005 graduate of Kettering University located in Flint, MI. He earned a bachelor of science in mechanical engineering and has been chasing nitro dreams his entire life. His passion is closely tied to his family’s involvement as management of the now default Detroit and Motor City Dragway beginning in 1971. Brian O’s grandfather, John Broaden, was the first African-American manager of an NHRA sanctioned facility.

With the nitro seeds planted at a young age, Brian O’s quest to join the nitro fraternity provided an opportunity to foster a marketing company, Leadfoot Media, where Brian O is currently CEO. Brian O and his team have cultivated partnerships with global powerhouse bands; the U S Army, Lucas Oil and Pepsi. As CEO of Leadfoot Media, Brian O earned the prestigious Alumni Entrepreneurial Achievement award from his alma mater, Kettering University in 2011. In 2012 Brian O was recognized by Crain’s Business Detroit as one of Michigan’s top 20 leaders in their 20′s.

Brian O’s motto is to live fast and drive hard! As the 2013 racing season commences he is searching for an opportunity to live his nitro dreams with hopes of earning an NHRA nitro license and competing on the NHRA Mello Yello Tour. “I’ve gone over 230 mph earning my top alcohol funny car license from Hawley and can’t wait to feel the sensation going well over 300 mph,” said Brian O!

Growing up on the tough streets of the motor city, Brian O knows the importance of education and used it as a cornerstone. With education as a building block he was instrumental in establishing the Leadfoot Foundation, Inc., a 501(c)(3) non-profit organization. The Leadfoot Foundation’s mission is to empower youth to chase their dreams and provide school supplies to students in need. During the past three years more than 1,500 students in urban areas have benefited from backpacks and school supplies courtesy of the Leadfoot Foundation.

These activities as well as exciting racing action are highlighted during season one of “Dreams To Champions.” “I hope viewers enjoy this journey of a guy who is just like them, on a mission casing my dream! I would love to hear what you think of the show. If you think my last name is challenging here’s a softball, I’m easy to reach on all social media platforms @BrianORacing,” said an enthusiastic Brian O.

Catch this episode of “Dreams To Champions,” with Brian O and John Force on SPEED, Tuesday, February 26 at 9:30 pm est. The episode will repeat throughout the week, check your local listings for times and dates! Follow Brian Olatunji on twitter @BrianORacing and www.BrianORacing.com for updates on “Dreams To Champions.”

“Dreams To Champions” airs Tuesdays at 9 pm & 9:30 pm est. on SPEED. Check your local listing for details.

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Brian O’s Leadfoot Foundation Donates School Supplies


August 31st, 2012 in News by

UPDATE: Here are two great articles about the event!

Interview by Patrick Hayes – Kettering University

Kettering Alum’s Foundation Donates To Jalen Rose Leadership Academy – CBS Detroit

Brian Olatunji’s passion for hot cars is equaled by his passion for providing kids with the resources necessary to achieve their God-given potential by receiving a good education.

Olatunji, a 15-year drag racing veteran and the Leadfoot Foundation, Inc. will again demonstrate their support for Detroit youth on Tuesday, Sept. 4, 2012, at the Jalen Rose Leadership Academy when his Leadfoot Foundation distributes educational supplies to each of the school’s 240 students.

They will receive backpacks filled with supplies on the first day of classes to help ensure they will be successful throughout the 2012-2013 academic year.

Distribution of supplies will take place from 11:30am – 1:30pm at the academy, located at 15000 Trojan St. in northwest Detroit.

“Our goal is to give back to the very community from which I came,” said Olatunji, a native Detroiter who races on the National Hot Rod Association (NHRA) Funny Car circuit.

“After all, it takes a village to raise a child. I am adamant about giving back, especially given I am a proud Detroiter and a product of Detroit Public Schools.”

Olatunji is president of the non-profit Leadfoot Foundation, which has donated back-to-school essentials to Detroit school children for the last six years.
Over his racing career, Olatunji has competed in a variety of NHRA categories from Super Gas to Top Alcohol Funny Car. This season he is again at the wheel of the Leadfoot Motorsports primary race car.

A film crew from the upcoming SPEED series Dreams To Champions will be on hand Tuesday at the Jalen Rose Leadership Academy to cover Olatunji and the Leadfoot Foundation’s charitable efforts. He is the subject of a new reality series on the network that’s designed to reveal what it takes to make it as a professional racecar driver. The show is scheduled to debut in November.

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Brian Olatunji Finalist to Co-Host LIVE! With Kelly


July 9th, 2012 in News by

UPDATE: Brian O made the Top 10! The Top 5 get on the show next week! YOU can vote him in by clicking here!

Up and coming NHRA Funny Car driver Brian Olatunji has been selected as a finalist to co-host LIVE! with Kelly. After a nationwide search only 10 finalists remain and fan votes will help decide who the winner will be. Brian Olatunji a 15 year drag racing veteran has competed in a variety of NHRA categories from Super Gas to Top Alcohol Funny Car. 2012 will mark the year Brian Olatunji will look to make his mark in the Pro Modified division with Harold Martin Motorsports.

The Detroit native is looking forward to sitting next to Emmy award winning superstar, Kelly Ripa for a day; however he needs your help. Fans can vote for Brian Olatunji by going to The Live! Website! Voting ends at 3:00PM ET on Wednesday, July 11th.

“Co-hosting — LIVE! With Kelly is a phenomenal opportunity and would be great exposure for myself and the sport! My team put together a cool video which showcases some of my personality and your votes will be the driving force to make this dream possible. I need you to vote for my video and be sure to vote early and often!” said an energetic Olatunji! The Top 5 finalists will be on LIVE! next week.

Olatunji is also in the process of filming for a new television series in which he will be starring on SPEED. The new TV show is set to debut this fall. The reality series will highlight what it takes to make it as a professional race car driver and his quest from, relatively unknown to competing with the best in the world. During filming Olatunji hopes to secure his NHRA Nitro Funny Car license with ambitions to join the NHRA Full Throttle Series during the 2013 season.

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Giving! Youth! Impact! Leadfoot Foundation’s 6th Annual Driving Excellence Charity Event


September 2nd, 2011 in News by

For the sixth consecutive year, The Leadfoot Foundation, Inc (501(c)(3) Non-Profit Organization) will host the “Driving Excellence” charity event. “Driving Excellence” is the marquee event for the Leadfoot Foundation. During the event school supplies are collected then distributed to youth K-12th grade. “Our goal is to give back to the very community from which I came. After all, it takes a village to raise a child,” stated Brian Olatunji (Olatunji is Chairman and President of the Leadfoot Foundation, Inc). Detroit is prime territory to not only give back but focus on school supplies for youth. Although, Detroit has recently been well documented for trouble with public schools, the Leadfoot Foundation has been making an impact by providing back-to-school essentials for the past five years.

The Leadfoot Foundation enjoys strong partners with Pepsi and the U.S. Army; however it relies on the community to assist in their efforts. “The Driving Excellence charity event is the platform we use to ensure youth have the necessities to perform in the classroom. It is essential for everyone in a position to give, to bring $10 or more in unopened school supplies to the event to assist those in need,” said an emphatic Olatunji.

This year’s event will take place from noon until 5 pm on Saturday, September 17th at the Lighthouse on Belle Isle Park.

The Leadfoot Foundation has assembled a team of volunteers who are enthusiastic about serving each and every young person with school supplies to begin their school year. Olatunji continued, “We have our sights on continuing to grow this event. Ultimately, we want this event to be known as THE SCHOOLS SUPPLIES DRIVE of the City of Detroit. I am adamant about giving back especially given I am a proud Detroiter and a product of Detroit Public Schools!”

In addition to the collection and distribution of school supplies there will be a live DJ, hot rods on display, exotic motorcycles, face painting as well as five new 2012 Chrysler vehicles. Gleaners Community Food Bank has also been gracious to provide snacks for the young people to enjoy. The event provides an opportunity for the community to interact with each other through activities such as a kids station while benefiting with essential back-to-school supplies.

For more details as well as a place to donate, please visit The Leadfoot Foundation’s website at: www.leadfootfoundation.org.

Download a PDF of this news article here.

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Brian O and Leadfoot Motorsports Remain ARMY STRONG!


May 9th, 2011 in News by

Brian Olatunji and the Leadfoot Motorsports organization are proud to announce a continuing partnership with the U.S. Army for 2011. Brian O will serve as a “center of influence” and facilitate the U.S. Army in spreading the message about education as well as career opportunities as an Army Strong Soldier.

The partnership began in 2010 with an assault both on and off the race track. Now entering into the second season in tandem with the U.S. Army, Brian O looks to further enhance the Army Strong message and reach even more young people throughout 2011. “One of the great joys of being a professional race car driver is the captive audience I enjoy with young people. This forum gives me a great platform to enlighten young people about pursuing their dreams, however using education as their foundation! (Olatunji is a graduate of Kettering University with a Bachelor of Mechanical Engineering). Interacting with young people and informing them of career options internally and externally unique to the Army is very gratifying,” said an honored Brian O.

Our Army is built on values, character and commitment which are also cornerstones for a successful motorsports program. Brian O and his race team are elated to have the strongest force behind them as they embark on the 2011 NHRA season. “Our Army Strong Soldiers exhibit strength, fortitude and a willingness to serve at all cost. We are truly blessed to live in a country where so many selflessly serve to allow us freedom. To represent these men and women is one of the highest honors one could receive. My team and I are humbled to partner with our Army,” stated a proud Brian O.

As part of the partnership, Brian O and Leadfoot Motorsports will join the Army’s efforts in reaching young Americans and their influencers about the many education and leadership opportunities available in the Army. The U.S. Army is also a proud supporter of Brian Olatunji’s philanthropic efforts and his personal charity, the Leadfoot Foundation, Inc. For the past five years the 501(c)(3) Non-Profit Organization has held an annual event to equip under privileged youth in Detroit with back to school essentials. The U.S. Army is extending its presenting partnership during this year’s 6th Annual Leadfoot Foundation Driving Excellence Charity Event. The event will be held at the lighthouse on Belle Isle Park, Detroit, MI on Saturday, September 17, 2011.

Brian Olatunji joins the U.S. Army Racing family which consists of Tony Schumacher, driver of the U.S. Army NHRA Top Fuel dragster, and Antron Brown of Don Schumacher Racing, along with Ryan Newman, who pilots the NASCAR Sprint Cup Series No. 39 U.S. Army Chevy, and Tony Stewart of Stewart-Haas Racing. The Army team of drivers represents more than one million brave Army Strong Soldiers, and give the men and women who serve this country a race team to be proud of. The motorsports program also provides opportunities for the Army to interact with prospects and influencers, and assists recruiters in building an all-volunteer force for our Nation.

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Pepsi Refreshes with Brian O Racing


April 25th, 2011 in News by

For the third consecutive year, Pepsi will continue its partnership with race car driver Brian Olatunji as he embarks on his 2011 pursuit of championship glory. Pepsi enjoys longstanding involvement in motorsports with notable current NASCAR drivers and NHRA greats. It is safe to say Pepsi has an undeniable past in motorsports and perhaps a long future. “Now Pepsi only has 27 years to go to match Kenny Bernstein’s record for longest continuous drag racing partnership ,” joked a motivated Brian O. “Brian O and the Leadfoot Motorsports organization present a great value proposition and we are pleased to have them in our portfolio,” said William Langford, Vice President of Field Marketing for Pepsi.

Brian O will kick off his race season at the largest single day drag race in the world, the 34th Annual Night Under Fire at Summit Motorsports Park in Norwalk, OH. There he plans to keep the 40,000 fans on hand entertained by blasting down the strip in his black, white and blue Pepsi themed hot rod. The Detroit native will wrap up his racing season at home during the NMCA Muscle Car Nationals in Milan, MI.

During races, fans will have the opportunity to interact with the team and participate in Pepsi promotions. Race goers will also have the chance to win the Pepsi SwagPak™ presented by Leadfoot Media. Brian O explains, “We try to give our fans and our partners more value than traditional partnerships!” This prize pack is given away at Brian O’s pit area during events. It consists of Pepsi and Brian O merchandise. The SwagPak™ has had overwhelming reception among race fans and been a staple since the beginning of Brian O’s partnership with Pepsi. At upcoming events the fans chances of winning will increase as more swag than ever will be given away. “The fans are the show! After all it won’t be much fun without thousands cheering you on! I look forward to speaking with each and every one of them,” said Brian O.

Pepsi is also a proud supporter of Brian Olatunji’s philanthropic efforts and his personal charity, the Leadfoot Foundation, Inc. For the past five years the 501(c)(3) Non-Profit Organization has held an annual event to equip under privileged youth in Detroit with back to school essentials. Pepsi is extending its presenting sponsorship during this year’s 6th Annual Leadfoot Foundation Driving Excellence Charity Event. The event will be held at the lighthouse on Belle Isle Park, Detroit, MI on Saturday, September 17, 2011. In addition to this event, Brian O keeps himself busy off the track by speaking to youth throughout the Midwest during the 2011 season about education and pursuing their dreams.

Brian O reflects, “Pepsi is a major contributor to the growth of our program. We’re pleased to continue our partnership and our goal is to deliver on and off the race track! We hope to keep them for many years to come.”

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Mother Nature Keeps Brian O and the U.S. Army Golden Knights Grounded


October 28th, 2010 in News by

Fort Knox, KY - 50 mph wind, torrential rain and the largest clustered fall storm pattern in the Midwest since 1977 kept Brian Olatunji grounded from his madden voyage with the U.S. Army Golden Knights. When presented with the opportunity to jump from a perfectly good airplane and plunge to the earth at up to 180 mph Brian O quickly jumped at the chance. “This has always been on my bucket list and doing it with the best in the world is going to be incredible,” said Olatunji. “I’m humbled to be a representative for our Army and honored for this opportunity! To say I’m excited is an understatement! Terminal velocity 14,000 feet up is my goal!”

Along with U.S. Army Staff Sergeant Dailey, Brian O made the trek from Michigan to Fort Knox, KY to the Army post where the nation’s vault and gold are located. Unseasonably warm weather greeted them upon arrival Monday afternoon; however Mother Nature did not stay kind as the weather made a complete 180 in the days to follow. Due to the Midwest super-storm the excursion and lifetime experience has been put on ice for NHRA U.S. Army driver Brian O.

“Although I’m a bit disappointed, it was great getting up to speed on the different facets of skydiving and competitive jumping. Interacting with the Knights (who are Army Soldiers) was definitely the highlight. Their world is very fascinating and has some of the same attributes as strapping into one of the fastest hot rods on the planet. I’m looking forward to getting the call to fall from the sky again, however this time I’ll have to have a one-on-one with Mother Nature beforehand. Now if only I could arrange for a tour of the treasury itself…. Hmmmm,” joked Olatunji.

Together with the forceful winds, atmospheric pressures were at Category 3 Hurricane levels. Although up for the challenge both Brian O and the Golden Knights knew they were no match for the strongest non-costal storm in the history of the United States.

For more details, please visit Olatunji’s website at www.BrianORacing.com or follow him on twitter at: @BrianORacing.

Download a PDF of this news article here.

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Brian Olatunji and Pepsi Renew Partnership for 2010 NHRA Racing Season


February 10th, 2010 in News by

Detroit, MI – Aspiring NHRA Fuel Funny Car driver and 2005 Kettering University (formally GMI) graduate in Mechanical Engineering; Brian Olatunji and the Leadfoot Motorsports team are proud to announce PepsiCo and the Pepsi brand will continue their marketing partnership for the upcoming 2010 NHRA All Motor and Chaos heads-up divisions. 2010 marks the second consecutive year Brian O and team will represent Pepsi in hopes of capturing both the NHRA All Motor and Chaos titles.

Olatunji and team have already began preparations for the impending 2010 campaign and are pleased a world class corporation such as Pepsi recognized the value of their partnership which began in 2009.

“We are pleased, excited and humbled to represent Pepsi and look to meet our objectives in hopes that our relationship will continue to provide value and yield results,” said Olatunji team owner and driver. Olatunji continued, “Our goals at Leadfoot Motorsports, LLC have always been to align with world class corporations and we are elated to see our marketing partners recognize the value of our partnership. We look to demonstrate that value through collective actions centered on brand identity and ultimately driving sales. We’re building a world class organization at Leadfoot Motorsports.”

Brian O and team are meticulously preparing the teams, Chevrolet Monte Carlo for competition with the season to begin May 7th at Milan Dragway located in Milan, MI. “We thank Mr. William Langford and the entire PepsiCo Corporation for continuing to believe in our program and offering the opportunity to increase ne-another’s value. To our many fans look for a dynamic marketing campaign filled with opportunities to interact with the Leadfoot Motorsports team as well as a sleek new paint scheme on the hot rod,” said a jubilant Olatunji.

For more details, please visit Olatunji’s website at www.brianolatunji.com and download the 2010 press packet.

Download a PDF of this news article here.

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