Brian Olatunji ’05, president and CEO of Leadfoot Motorsports LLC, and Leadfoot Media, will receive the Entrepreneurial Achievement Award recognizing a specific contribution in organizing, managing and assuming the risk of business or enterprise.
Olatunji is pursuing his dream of becoming a world-class championship contending professional race car driver in the NHRA Nitro Funny Car Division through Leadfoot Motorsports, LLC, that he founded at the age of 19. He has since established Leadfoot Media as a marketing firm and subsidiary of Leadfoot Motorsports, LLC. The Leadfoot Media team have procured notable global powerhouse partners; Pepsi, U.S. Army and Lucas Oil.
Prior to Leadfoot Motoersports LLC, Olatunji worked for General Motors, and Faurecia Automotive, Inc.
He is currently vice president of the 100 Black Men of Greater Detroit and also the chairman of the Leadfoot Foundation, Inc, a non-profit organization whose purpose is to empower youth through mentorship and education initiatives. In 2011 the Leadfoot Foundation will host its sixth annual school supplies drive, which provides back to school essentials for Detroit area youth.
Previously Olatunji has been recognized by the Michigan Front Page as one of its top thirty professionals under the age of 40.
He earned a bachelor’s degree in Mechanical Engineering from Kettering University in 1999. A native of Detroit, Olatunji enjoys adrenaline induced activities, traveling, reading, enjoying a great bottle of red wine and is currently learning the bass guitar.