Archive for June, 2010

New Year Shows Much Promise


June 7th, 2010 in Race Report by

New was the theme when Brian Olatunji and the entire Leadfoot Motorsports team arrived for their first race of the 2010 season. Brian O and the entire Pepsi Racing team arrived with much to be excited about. The spectators on hand felt the energy with the new look hot rod. U.S. Army Soldiers provided extra excitement and pride as they set up camp in the party that is the Leadfoot Motorsports pit area. Dark clouds, rain and strong 70 mph winds in close proximity to the track threatened to cancel plans, but much to everybody’s delight the racing action kicked off without interruption on June 4th at Milan Dragway, just outside of Detroit.

Staff Sergeant Rojas and other U.S. Army personnel joined Brian Olatunji and the Leadfoot Models in front of the grandstands for the traditional Leadfoot prize toss. Brian O worked up the crowd and handed out Pepsi swag including T-Shirts & Pepsi cans. The enthusiastic crowd loudly cheered on O and the Soldiers for prizes to be tossed their way.

Picking up from where he left off last year, Brian O headed to Milan Dragway’s control tower for a few words to the thousands of enthusiastic spectators on the public address system. Due to a break in the on track action the interview was expanded to a staggering 15 minutes. Brian O and the track’s announcer entertained the masses with discussion of the intense competition surrounding the new racing season. The announcer commented about the professional look of the race team and Brian O took the opportunity to plug all Marketing Partners. Olatunji got to discuss in detail the return of Pepsi and the addition of U.S. Army, Rodgers Chevrolet and Dirget.com. Fans were invited to come over to the Leadfoot pit area and thank the Soldiers in person for the protection they provide our nation. Brian gave an enthusiastic outlook to the rest of the year leaving fans hungry for more.

Brian O’s first qualifying run of the night was a shakedown pass that showed much potential and locked the Pepsi Racing team into the 11th qualifying position. The entire Leadfoot Motorsports team had worked many man hours throughout the offseason to increase performance, particularly on starting line take off. In Round 2 of qualifying the hard worked proved itself as the hot rod got off to its fastest start ever. Unfortunately the car simultaneously suffered a minor mechanical part failure with serious potential consequences. Due to the breakage, Lucas Oil spilled oil under the rear tires, but Olatunji was able to gather the car back into his control and avoid major damage to the race car. “After I put it into second gear the rear tires began to move and I quickly corrected it to avoid problems. I talked to the car all the way to a stop,” said a reflective Olatunji. Fans who witnessed the pass told the Leadfoot team that they thought for sure there was going to be a crash. Brian O made a great save, but unfortunately nicked the right rear Toyo Tires slick. Leadfoot always has safety at the forefront and the decision was made to not make another run until the tire could be accessed properly.

Throughout the event the Leadfoot Models informed fans of the new Pepsi Swagpak™ presented by Leadfoot Media. Spectators were told that there were prizes being given away in the Brian Olatunji pit area. When they arrived they discovered that raffle ticket stubs were attached to Brian Olatunji hero cards. Last season there was only one Swagpak™ winner per event at Milan Dragway. This year the Leadfoot team has upped it to one winner every hour, giving more fans a chance at winning and also drawing more fans to the Leadfoot pit area. Each winner receive a Pepsi grab bag full of goodies.

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