Archive for February, 2010

Brian O’s Blog: Anticipation for the Unknown!


February 11th, 2010 in Blog by

That’s definitely the theme of the day. The Leadfoot Media team is a day away for embarking on our most ambitious undertaking to date. We are launching a new marquee and cornerstone to our marketing business. Ian and I have been working tirelessly over the brisk winter months on this project which we hope will yield fruit. Tomorrow morning I will board a plane enroute to the “West Sideeee,” Pomona, California to the NHRA Winternationals as I’ve done many times before. Only this time will be unique because I will have our new product in toe “Dynamic Impulse™ Magazine Service,” (shameless plug: check out more info about the service here) which I hope to generates customers during the event. Considering this is the 50th running of the Winternationals and most definitely a historic event perhaps the same can be said one day for the Leadfoot legacy and our “new” product.

Ian and I have been refining our product and we believe it will offer value to the racing community. Now the true test is whether or not I return with orders in hand. Needless to say you can’t miss a shot you don’t take and we’re without question taking a shot. In fact there is currently nothing in the industry to compare therefore we are somewhat hopefully pioneering a new market. Just as the internal combustion engine replaced horse drawn carriages hopefully we’ll replace the current and become the industry standard!

On the racing front we’re certainly looking forward to our 2010 season. We have resigned many of our long time partners such as; Lucas Oil, Toyo Tires, Drive Train Specialists, North Channel Graphics and Pepsi! We’ve also began to meet as a team to game plan and strategize on capturing the 2010 NHRA All Motor and Chaos crowns. I’ll elaborate more on our exciting marketing partnerships as well as the team a little later. For now our eyes are on the prize with visions firmly set on acquiring customers at Pomona. Wish us luck.

Until next time… Live fast, drive hard!!!

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Brian Olatunji and Pepsi Renew Partnership for 2010 NHRA Racing Season


February 10th, 2010 in News by

Detroit, MI – Aspiring NHRA Fuel Funny Car driver and 2005 Kettering University (formally GMI) graduate in Mechanical Engineering; Brian Olatunji and the Leadfoot Motorsports team are proud to announce PepsiCo and the Pepsi brand will continue their marketing partnership for the upcoming 2010 NHRA All Motor and Chaos heads-up divisions. 2010 marks the second consecutive year Brian O and team will represent Pepsi in hopes of capturing both the NHRA All Motor and Chaos titles.

Olatunji and team have already began preparations for the impending 2010 campaign and are pleased a world class corporation such as Pepsi recognized the value of their partnership which began in 2009.

“We are pleased, excited and humbled to represent Pepsi and look to meet our objectives in hopes that our relationship will continue to provide value and yield results,” said Olatunji team owner and driver. Olatunji continued, “Our goals at Leadfoot Motorsports, LLC have always been to align with world class corporations and we are elated to see our marketing partners recognize the value of our partnership. We look to demonstrate that value through collective actions centered on brand identity and ultimately driving sales. We’re building a world class organization at Leadfoot Motorsports.”

Brian O and team are meticulously preparing the teams, Chevrolet Monte Carlo for competition with the season to begin May 7th at Milan Dragway located in Milan, MI. “We thank Mr. William Langford and the entire PepsiCo Corporation for continuing to believe in our program and offering the opportunity to increase ne-another’s value. To our many fans look for a dynamic marketing campaign filled with opportunities to interact with the Leadfoot Motorsports team as well as a sleek new paint scheme on the hot rod,” said a jubilant Olatunji.

For more details, please visit Olatunji’s website at www.brianolatunji.com and download the 2010 press packet.

Download a PDF of this news article here.

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Brian Olatunji and Lucas Oil Continue Partnership for 2010 NHRA Racing Season


February 10th, 2010 in News by

Detroit, MI – Aspiring NHRA Fuel Funny Car driver and 2005 Kettering University (formally GMI) graduate in Mechanical Engineering; Brian Olatunji and the Leadfoot Motorsports team will continue as part of the Lucas Oil family and their marketing partnership for the upcoming 2010 NHRA All Motor and Chaos heads-up divisions.

Lucas Oil has aligned with Brian O and the Leadfoot Motorsports team for a fifth consecutive year of their partnership which began in 2006. Lucas Oil will continue as a major associate partner in the Leadfoot Motorsports program.

Brian O and team will continue to represent Lucas Oil with the intent of capturing both the NHRA All Motor and Chaos titles. Olatunji and team have already began preparations for the impending 2010 campaign and are pleased a world class corporation such as Lucas Oil continues to recognized the value of their partnership. “Lucas Oil makes superior products and we stand by their moniker… IT WORKS,” said Olatunji team owner and driver. Olatunji continued, “Just as Mr. Lucas built his company from a dream and achieved monumental results the same is true for my team and I. We could not do what we’ve done without the support we receive through our partners. We look at creating value for each of our partners based on their objectives and having Lucas Oil on board for a fifth consecutive year shows the value of our program and strength of our partnership!”

Brian O and team are meticulously preparing the teams, Chevrolet Monte Carlo for competition with the season to begin May 7th at Milan Dragway located in Milan, MI. “We thank Mr. Lucas, Mr. Bogner and the entire Lucas Oil family for continuing to believe in our program and offering the opportunity to increase one-another’s value. To our many fans look for a dynamic marketing campaign filled with opportunities to interact with the Leadfoot Motorsports team as well as a sleek new paint scheme on the hot rod,” said a jubilant Olatunji.

For more details, please visit Olatunji’s website at www.brianolatunji.com and download the 2010 press packet.

Download a PDF of this news article here.

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Brian Olatunji and Toyo Tires Put a Grip on 2010 NHRA Racing Season


February 10th, 2010 in News by

Detroit, MI – February 10, 2010 – Aspiring NHRA Fuel Funny Car driver and 2005 Kettering University (formally GMI) graduate in Mechanical Engineering; Brian Olatunji and the Leadfoot Motorsports team are pleased to continue to ride and drive on Toyo Tires for the upcoming 2010 NHRA All Motor and Chaos heads-up divisions.

“Why the need for a burnout? Well it’s definitely for the show because Toyo Tires Proxes product line would hook-up on wet pavement. Their product is the class of the field and we are proud to continue our relationship with them for a fifth consecutive season, said Olatunji”

Brian O and the Leadfoot Motorsports program began their partnership in 2006 and look to add additional value to the relationship by putting the teams Chevrolet Monte Carlo in the 2010 winners circle.

Stated Olatunji, “Continuing our partnership is marquee but we could not do this without providing value to our partners and we are thankful our partners such as Toyo Tires continue to see the value of our partnership.”

“We thank Mr. Chen and the entire Toyo Tires Company for their belief in our program and look forward to a promising 2010 season. To our many fans look for a dynamic marketing campaign filled with opportunities to interact with the Leadfoot Motorsports team as well as a sleek new paint scheme on the hot rod,” said a jubilant Olatunji.

For more details, please visit Olatunji’s website at www.brianolatunji.com and download the 2010 press packet.

Download a PDF of this news article here.

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Brian Olatunji and Drive Train Specialists Gear Up for 2010 NHRA Season


February 10th, 2010 in News by

Detroit, MI – Aspiring NHRA Fuel Funny Car driver and 2005 Kettering University (formally GMI) graduate in Mechanical Engineering; Brian Olatunji and the Leadfoot Motorsports team are pleased to continue to fly the banner of Drive Train Specialists for the upcoming 2010 NHRA All Motor and Chaos heads-up divisions.

Fans rarely see the benefits of strong mechanical components and skilled technicians, however for a eighth consecutive season Brian O and the Leadfoot Motorsports team will continue to sing the praises of both as Drive Train Specialists will continue to partner with their program. This partnership began in 2003 and continues to be Brian O and Leadfoot Motorsports longest running partnership.

“Racers always speak of applying power to the racetrack however they very rarely speak of one of the most integral components, the rear end. As far as I’m concerned Drive Train Specialists is the only place to purchase and install components to apply power to get you down the track in a hurry. Drive Train Specialists has been on board with our program from day one and I am always humbled considering they believed in me when there was nothing more than a broke college student and a dream. For that I am forever thankful,” said Olatunji.

Stated Olatunji, “Continuing our partnership is marquee but we could not do this without providing value to our partners and we are thankful our partners such as Toyo Tires continue to see the value of our partnership.”

Drive Train Specialist is a unique company because they provide rear end, driveshaft components, expert installation and service to not only the motorsports community but also for any make or model passenger vehicle. From your daily driver to the most specification specific application you can conceive.

Stated Olatunji, “We have had the reliability and durability of having the best rear end components in our hot rod since 2003 and we look forward to our continuing partnership with Drive Train Specialists!”

Value, value, value! That’s the primary focus of each of the programs the Leadfoot Motorsports team embarks upon when partnering. We are always excited to hear of the value proposition of our relationship from our partners.

“We personally thank Ms. Rissman and the entire Drive Train Specialists staff for their unwavering belief in our program and look forward to a promising 2010 season. To our many fans look for a dynamic marketing campaign filled with opportunities to interact with the Leadfoot Motorsports team as well as a sleek new paint scheme on the hot rod,” said a jubilant Olatunji.

For more details, please visit Olatunji’s website at www.brianolatunji.com and download the 2010 press packet.

Download a PDF of this news article here.

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Brian Olatunji Rides in Style with North Channel Graphics


February 10th, 2010 in News by

Detroit, MI – Aspiring NHRA Fuel Funny Car driver and 2005 Kettering University (formally GMI) graduate in Mechanical Engineering; Brian Olatunji and the Leadfoot Motorsports team are pleased to continue to represent North Channel Graphics for the upcoming 2010 NHRA All Motor and Chaos heads-up divisions.

Every season part of the allure for the fans is coming out to see the new paint schemes adorning the race cars. 2010 will be no different for Brian O and the Leadfoot Motorsports team who for a fifth consecutive season will fly the vinyl graphics of the premiere graphics company in the Midwest, North Channel Graphics.

“I have always looked forward to the beginning of the new racing season both as a driver but definitely as a fan so I can check out the new paint schemes the various race teams debut. When I was a kid, the first edition of Nation Dragster provided the platform and it rarely disappointed. We hope to maintain that excitement with fans this season as we will once again give our fans a fresh graphics package to reflect our 2010 campaign,” said Olatunji.

Brian O and team will continue to represent North Channel Graphic with the intent of capturing both the NHRA All Motor and Chaos titles. Olatunji and team have already begun preparations for the impending 2010 campaign. “The value of the Leadfoot Motorsports program and achieving the objectives of our partners is paramount. We appreciate the recognition of value our partners place on our program. Of course having a stellar looking hot rod does nothing but help us achieve this thanks to North Channel Graphics,” stated Olatunji.

The Leadfoot Motorsports team is mateiculously preparing the Pepsi Chevrolet Monte Carlo for competition with the season to begin May 7th at Milan Dragway located in Milan, MI. “We thank Mr. Ken Willemse and the entire North Channel Graphics company for continuing to believe in our program and offering the opportunity to increase oneanother’s value. To our many fans look for a dynamic marketing campaign filled with opportunities to interact with the Leadfoot Motorsports team as well as a sleek new paint scheme on the hot rod,” said a jubilant Olatunji.

Stated Olatunji, “We have had the reliability and durability of having the best rear end components in our hot rod since 2003 and we look forward to our continuing partnership with Drive Train Specialists!”

Value, value, value! That’s the primary focus of each of the programs the Leadfoot Motorsports team embarks upon when partnering. We are always excited to hear of the value proposition of our relationship from our partners.

“We personally thank Ms. Rissman and the entire Drive Train Specialists staff for their unwavering belief in our program and look forward to a promising 2010 season. To our many fans look for a dynamic marketing campaign filled with opportunities to interact with the Leadfoot Motorsports team as well as a sleek new paint scheme on the hot rod,” said a jubilant Olatunji.

For more details, please visit Olatunji’s website at www.brianolatunji.com and download the 2010 press packet.

Download a PDF of this news article here.

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