The Leadfoot Destroys the Pedal… Twice!

Posted on July 9th, 2009 at 11:55 pm in Race Report by

Brian O destroyed not one but two throttle pedals in route to an early round exit during the third race of the Aeroquip Heads-Up series at Milan Dragway. Coming off of a number 14 qualifying position both Brian O and the Pepsi Racing team were excited and focused on competing for the race win. However the now infamous throttle incidents courtesy of the Leadfoot himself have not only solidified the moniker ‘Leadfoot’ but also given credence to the urban legend. When Brian O, was asked in post race media of the results from the event, he simply replied… “They don’t call me Leadfoot for nothing!”

To no avail this is an issue the team will have resolved and tested prior to the next event scheduled at Milan Dragway on Friday, July 31st. “I am confident my team will give me an indestructible throttle pedal for the next event and a hot rod capable of competing for the win,” said Brian O.

Leadfoot Media worked with Milan Dragway in advance to entertain the thousands of fans at the race. In between rounds, Brian O and the two Leadfoot models took the hot red Pepsi golf cart in front of the main grandstands. This signaled the track announcers to tell the crowd that they were about to be part of a contest with 10,000 other participants. The rules were simple. The section that screamed “Brian O” the loudest would have the honor of catching Lucas Oil t-shirts and Toyo Tires hats from the Pepsi Racing driver and the Leadfoot Media models. The announcers on the PA quickly hyped up the screaming audience as Brian O and the models egged them on.

“Complete pandemonium, but it was awesome!” – Brian O

The fans were so loud and enthusiastic that when the 10 Lucas Oil t-shirts and 2 Toyo Tires hats were all gone, Brian O opened the cooler in the golf cart and began passing out ice cold Pepsi Colas to the enthusiastic audience. Afterwards there was a mad dash of spectators to the Pepsi Racing pit area where many autographs and fans for life were born.

For the second race in a row, Brian O visited the control tower at Milan Dragway to participate in a long interview over the PA. Brain was allowed free reign to excite the fans and over the course of the speech/interview got in strategic Marketing Partner mentions of Pepsi, Toyo Tires, Lucas Oil, North Channel Graphics, Jeg’s and DTS.

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