Archive for July, 2009

Brian Olatunji Drives Pepsi Racing into Double Header

July 30th, 2009 in News by

Detroit, MI – Aspiring 27 year old NHRA Fuel Funny Car driver and 2005 graduate of Kettering University in Mechanical Engineering, Brian Olatunji driver of the Pepsi racing team for Leadfoot Media are proud to announce the addition of the biggest single day drag race in the world to their already action packed schedule. The additional race will be the Night Under Fire at Norwalk Raceway Park on Saturday August 1st. The night before the team will compete in their regularly scheduled NHRA All Motor heads-up event at Milan Dragway in front of the sold out crowd of more than 10,000 spectators. Olatunji and team are firmly entrenched in a battle sure to go down to the final event of the season. The team is excited to partner with Harold Martin and Martin Motorsports with their engine combination and this alliance will provide the horsepower to garner a final round finish and ultimately a win.

Olatunji and team are preparing for no rest as they look to make the trip from Milan Dragway in Milan, MI late Friday night to Norwalk Raceway Park in Norwalk, OH for qualifying set to begin bright and early at 9 am. “My team and I are no strangers to this situation and we are looking forward to representing our marketing partners with professionalism and style. We are accustom to lack of rest as our marketing arm has been working intensely on our current program as well as programs centered on future activities in the alcohol and nitro ranks,” said Olatunji. The team is proud of their alliance with Pepsi and is currently in negotiations with several other world class corporations in anticipation for the 2010 NHRA Full Throttle and Lucas Oil seasons. “We thank Mr. William Langford at Pepsi for our partnership and look to provide and increase our value and relationship into the future,” expressed a focused Olatunji.

Brian Olatunji, a 2004 graduate of Frank Hawley’s Drag Racing School with a license in Top Alcohol Funny Car, has aligned with a championship team owner in the NHRA Nitro Funny Car division with the goal of competing during the 2010 NHRA season. “We made the decision to attend the night under fire event to expose ourselves to the drag racing marketplace and continue our quest to get one of our autograph cards in the hands of every fan in attendance at one of our events. This is why we are excited about our collector’s edition autograph card available at these events only.” Given Olatunji’s popularity in and around his hometown of Detroit, the Night Under Fire will be the ideal venue to continue to expand that reach.

For more details, please visit Olatunji’s website at

Download a PDF of this news article here.

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The Leadfoot Destroys the Pedal… Twice!

July 9th, 2009 in Race Report by

Brian O destroyed not one but two throttle pedals in route to an early round exit during the third race of the Aeroquip Heads-Up series at Milan Dragway. Coming off of a number 14 qualifying position both Brian O and the Pepsi Racing team were excited and focused on competing for the race win. However the now infamous throttle incidents courtesy of the Leadfoot himself have not only solidified the moniker ‘Leadfoot’ but also given credence to the urban legend. When Brian O, was asked in post race media of the results from the event, he simply replied… “They don’t call me Leadfoot for nothing!”

To no avail this is an issue the team will have resolved and tested prior to the next event scheduled at Milan Dragway on Friday, July 31st. “I am confident my team will give me an indestructible throttle pedal for the next event and a hot rod capable of competing for the win,” said Brian O.

Leadfoot Media worked with Milan Dragway in advance to entertain the thousands of fans at the race. In between rounds, Brian O and the two Leadfoot models took the hot red Pepsi golf cart in front of the main grandstands. This signaled the track announcers to tell the crowd that they were about to be part of a contest with 10,000 other participants. The rules were simple. The section that screamed “Brian O” the loudest would have the honor of catching Lucas Oil t-shirts and Toyo Tires hats from the Pepsi Racing driver and the Leadfoot Media models. The announcers on the PA quickly hyped up the screaming audience as Brian O and the models egged them on.

“Complete pandemonium, but it was awesome!” – Brian O

The fans were so loud and enthusiastic that when the 10 Lucas Oil t-shirts and 2 Toyo Tires hats were all gone, Brian O opened the cooler in the golf cart and began passing out ice cold Pepsi Colas to the enthusiastic audience. Afterwards there was a mad dash of spectators to the Pepsi Racing pit area where many autographs and fans for life were born.

For the second race in a row, Brian O visited the control tower at Milan Dragway to participate in a long interview over the PA. Brain was allowed free reign to excite the fans and over the course of the speech/interview got in strategic Marketing Partner mentions of Pepsi, Toyo Tires, Lucas Oil, North Channel Graphics, Jeg’s and DTS.

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Brian O’s Blog: Movin’ On Up

July 3rd, 2009 in Blog by

Moooovin’ on up… toooo, the east side! Taken from the intro to the old television sitcom “The Jeffersons.” That’s how I felt after our most recent event this past Friday, July 3rd. We improved our qualifying position from the previous event by two spots to #14 from #16. I am excited about the potential performance of our hot rod given we improved our position in both qualifying and the points chase with not only one but two broken throttle pedals. I suppose I had to earn my “Leadfoot” moniker at the race track by some antic. Obviously unplanned but a reality no less the first of two throttle pedals was broken during the first qualifying pass. I knew something was wrong during the run with the throttle assembly when the car stopped accelerating down track. Upon investigation after I got out of the hot rod on the big end my assumptions were true. My crew immediately went to work on the damaged pedal where I notoriously broke the welds on the pedal assembly to find a tig weld for repair. Thank God for our friends at Skinny Kid race cars who where on site with their hot rod who made the necessary repair. Given the time to repair the pedal we missed our second qualifying opportunity which left only one shot at making the field. With the hot rod repaired all the pressured rested on my shoulders to make a pass quick enough to earn a spot in the sixteen car field.

As the RPM’s soared during the burnout during my final qualifying attempt so did my confidence that I was poised to lay down a lap to garner a place in the field. I took the green light and everything felt great until I got to the 330’ marker and not only did the rpm’s drop but so did the throttle pedal once more. So I took a glance at the gauges and I knew there was only one thing to do… Keep my foot in it! After all I did not want to explain to our partners that we missed the show. After the pass I was a bit disappointed in the second throttle pedal failure. I guess you can not only call me “Leadfoot” but also Fred Flintstone as I tried to put my feet through the floorboards to assist the hot rod down the track at a quicker pace.

My disappointment subsided once I returned to my pit area only to find out we had in-fact made the field and were qualified #14. The ups and downs continued as my team scrambled to repair the broken throttle pedal once more only to run out of time. Therefore we missed the call for first round eliminations. I guess you can say all is fair in love and war. One thing I can assure you is the throttle pedal will be virtually indestructible from here on out, but then again even the Titanic was suppose to be unsinkable. lol

This time our travels home were uneventful and welcome unlike the events which took place with our trailer on the way home from our first event. Tomorrow is America’s holiday, July 4th and I’m looking forward to spending time with the family. Our next event is the 31st of July at Milan Dragway and I hope to see you there. Until then… Live Fast, Drive Hard!!!

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