Archive for May, 2009

Brian O’s Blog: Preparation is the Key to Success


May 19th, 2009 in Blog by

My Vice President Ian Moore, crew chief Uncle Johnny and I have been burning both ends of the candle lately getting ready for the season. As exciting as it is to sign a new major partner there is twice the amount of work to update everything. From vehicle, trailer, and golf cart graphics — to new crew apparel, pit art, autograph cards and a completely new website among other things there is much to finish prior to our first event of the season June 5th at Milan Dragway.

Those items are only on the marketing side. I am also working with our crew on a new engine combination which should allow us to be more competitive from the onset. I also need to ensure all of our support equipment (i.e. truck, trailer) is ready for the season ahead as well as order parts from our many supporters. We’ll receive rubber from Toyo Tires, lubricants from Lucas Oil, apparel from Vicci, parts from Jeg’s and safety equipment from Bell. We are pleased to welcome back each of these companies and look to continue to be apart of their marketing portfolio. North Channel Graphics will again adorn our hot rod. From the looks of our recently finished Leadfoot Media car renders it will be one bad ass looking Pepsi race car. The arrivals are always an exciting time for me as I anticipate the season and see the plan coming together! We also upgraded a litany of safety items on the hot rod by way of a trip to Skinny Kid race cars for a funny car roll cage upgrade.

I’m always amazed at how my corporate experience correlates to our racing program. With the need to ensure we meet our objectives tight timing is not only developed but kept and the only way we can guarantee success. We are now only weeks away from the season opener and things are coming together pretty good. Of course there are always obstacles. To quote my favorite rapper Jay Z, “difficult takes a day, impossible takes a week!” In the meantime I have to get back to the grind… See you at the races soon. Until then… Live fast, Drive hard!!!

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Brian Olatunji and Pepsi Align for 2009 NHRA Racing Season


May 16th, 2009 in News by

Detroit, MI – Aspiring 26 year old NHRA Fuel Funny Car driver Brian Olatunji and the Leadfoot Motorsports team are proud to announce PepsiCo and the Pepsi brand as their major marketing partner for the upcoming 2009 NHRA All Motor division. Brian O and team will fly the patriotic Pepsi colors during competition in hopes to capture the 2009 NHRA All Motor title. Given the current state of the economy Olatunji and team more than welcome the addition, however they are pleased a world class corporation such as Pepsi recognized the value of their organization. “We are pleased, excited and humbled to represent Pepsi and look to meet our objectives in hopes that this is the beginning of a long and prosperous relationship,” said Olatunji team owner and driver. “Our goals at Leadfoot Motorsports, LLC have always been to align with world class corporations and we know there is value in our partnership. We look to demonstrate that value through collective actions centered on brand identity and ultimately driving sales.”

Brian O and team are meticulously preparing the team’s Chevrolet Monte Carlo for competition and slated to debut June 5th at Milan Dragway. “We thank Mr. William Langford at PepsiCo for believing in our program and offering the opportunity to increase one-another’s value. To our many fans look for a dynamic marketing campaign filled with opportunities to win Pepsi and Leadfoot Media items as well as a sleek new scheme on the hot rod and website to follow,” expressed a jubilant Olatunji.

For more details, please visit Olatunji’s website at www.brianolatunji.com.

Download a PDF of this news article here.

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