Detroit, MI – When company president and CEO of Leadfoot Motorsports, Brian Olatunji, approached his company with the idea for a summer model search, his employees were rather hesitant. “Where would the models come from?” and “What big name would help gravitate those models to us?” Vice President of Marketing, Ian Moore wondered.
With a little planning and dedication, both of his questions were answered at the beginning of February 2006.
Olatunji traveled cross county where he wowed Von Dutch with his drive and personality and soon a partnership ensued. Upon his return, employees of Leadfoot Motorsports began a campaign which included plastering the internet with press releases of these companies collaboration in hopes of attracting worthy candidates. Olatunji’s vision of Von Dutch/Leadfoot Motorsports model search had officially turned into a reality.
More than 200 contestants have applied for the 2006 Von Dutch/Leadfoot Motorsports model search since its opening competition on May 5, 2006. Eight beautiful models were fortunate enough to be selected as finalists.
Kasee, Jami, Cindy, Michelle, Scherry, Melissa, Jane and Amber have endured stifling heat, torrential rains, anxious crowds and hours of standing in stilettos in order to reach their coveted status. “It has been a long process to get to this point. At lot of patience is necessary when entering a competition like this, but in the end, I know it will be worth it,” one model revealed.
At each Friday night head-up race Olatunji participated in [held at Milan Dragway in Milan, MI], three to four talented ladies were invited out to display their promotional prowess while Leadfoot Advisor Helena Olatunji as well as Special Events Coordinator Desiree Harrison supervised.
The lady who expressed the most poise, drive and personality beat out the competition and became that month’s beauty. But the competition didn’t end there. Next, the ladies had to impress Harrison with their eloquence and overall passion for promotional modeling during a half hour phone interview. “These ladies were entered into the competition because of their looks and moved on because of their outgoing personality,” Harrison commented. “But as a finalist, [Leadfoot Motorsports and Von Dutch] want a model who can also speak well and represent Brian and the collective image of Von Dutch/Leadfoot Motorsports in a positive light.”
On November 4, 2006, Olatunji and his crew will make the trek to Milan for the last Skinny Kid Heads-Up race of the season. Olatunji’s advisor, as well as Harrison will be on hand with the finalists, were each will have the last chance to see who is worthy of being crowned the winner. For this last race, they will have additional help however, as four judges associated with Leadfoot Motorsports have been invited to come. Whoever does win is bound to raise their model status as she will be a part of an upcoming ad campaign for Von Dutch.
Until November 4th, the ladies are remaining positive and are making sure they keep up on Leadfoot’s news. Telling everyone they know to vote for them on Leadfoot’s website www.olaraceway.com is also a priority and has held to much excitement.
Olatunji himself is excited about the competition and has spoken with each finalist in the hopes of keeping a connection between himself and all aspects of his company. “I wanted to personally introduce myself so [the models] could get a feel of who they might be representing.” He even put his own message up on his website for the model finalists: “I wish you good luck and continued success in pursuing your dreams…live fast, drive hard!!”
On November 4th at Milan Dragway [www.milandragway.com] we’ll see which of the eight finalists will live out their modeling dream of being featured in a Von Dutch ad!
Come to www.olaraceway.com/modelsearch/ to vote for your favorite model!
You can check out Brian Olatunji and Leadfoot Motorsports at www.olaraceway.com
Interview Contact: Desiree Y. Harrison, Special Events Coordinator and Public Relations
3514 Arbor Drive
Fenton, MI 48430